Question 1

What type of research would be the most useful to determine if a 20-percent decrease in price for a high-end sedan would result in an increase in purchases sufficient to offset the reduced price? Why?

Accepted Answer

Causal research would be the m...

Question 2

What is observational research and when is it used?

Accepted Answer

Observational research involves gatherin...

Question 3

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

Accepted Answer

A)   ethnographic research
B)   strategic planning
C)   data warehousing
D)   competitive marketing intelligence
E)   customer relationship managementF) A) and B)
G) C) and D)

Question 4

Marketing researchers can conduct their own searches of secondary data sources by using mail questionnaires and interviewing individuals.

Accepted Answer

A) True 
 B)False

Question 5

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents.

Accepted Answer

A) True 
 B)False

Exam 4: Managing Marketing Information to Gain Customer Insights

What is observational research and when is it used?

Correct Answer
verified
Observational research involves gatherin...
View Answer

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents.

Correct Answer
verified

Marketing researchers can conduct their own searches of secondary data sources by using mail questionnaires and interviewing individuals.

Correct Answer
verified

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

Correct Answer
verified

What type of research would be the most useful to determine if a 20-percent decrease in price for a high-end sedan would result in an increase in purchases sufficient to offset the reduced price? Why?

Correct Answer
verified
Causal research would be the m...
View Answer

Exam 4: Managing Marketing Information to Gain Customer Insights

What is observational research and when is it used?

Correct AnswerverifiedObservational research involves gatherin...View AnswerShow Answer

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents.

Correct AnswerverifiedShow Answer

Marketing researchers can conduct their own searches of secondary data sources by using mail questionnaires and interviewing individuals.

Correct AnswerverifiedShow Answer

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

Correct AnswerverifiedShow Answer

What type of research would be the most useful to determine if a 20-percent decrease in price for a high-end sedan would result in an increase in purchases sufficient to offset the reduced price? Why?

Correct AnswerverifiedCausal research would be the m...View AnswerShow Answer

Correct Answer
verified
Observational research involves gatherin...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Causal research would be the m...
View Answer