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The cashier at McDonald's says, "That will be $3.17 please." What kind of code would most people use to remember "$3.17" while they are reaching for their money?


A) a phonological code
B) a visual code
C) an iconic code
D) a semantic code

E) All of the above
F) A) and B)

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The chemical and structural changes that occur in neurons and neural connections when memories are formed are collectively known as ________.


A) automaticity
B) reciprocity
C) long-term potentiation
D) priming

E) All of the above
F) None of the above

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An old joke tells of an elephant who walks into a bar and tells the bartender, "Boy, have I got a problem. Elephants are supposed to have good memories and I can't remember a thing." "That's too bad," says the bartender, "Maybe I can help you with your problem." "What problem?" asks the elephant. The elephant in the story is demonstrating a deficiency in ________.


A) eidetic memory
B) sensory processing
C) short-term memory
D) long-term memory

E) C) and D)
F) B) and D)

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The finding that people tend to better remember information if they try to recall it while surrounded by the same physical cues (wall color, smells, sounds, desks, etc.) in which they learned it, is called ________ memory.


A) retroactive
B) context-dependent
C) cue-controlled
D) state-dependent

E) A) and B)
F) A) and C)

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The fact that people recognize that M and M are the same letter faster than they recognize that M and m are the same letter is evidence that ________.


A) most verbal material in short-term memory is stored phonologically
B) rote rehearsal helps to store information in short-term memory
C) some verbal material in short-term memory is stored in visual form
D) only through elaborative rehearsal can material be committed to long-term memory

E) A) and B)
F) B) and C)

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When people are asked to recall names of people, there is increased activity in a particular area of the ________ lobe.


A) right temporal
B) right frontal
C) left frontal
D) left temporal

E) B) and C)
F) All of the above

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Each of the following is recommended by your text for improving your memory except ________.


A) develop motivation
B) use mental imagery
C) ignore retrieval cues
D) rely on more than memory alone

E) A) and D)
F) A) and C)

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Compare and contrast the purpose, capacity, and functioning of short-term and long-term memory.

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The two primary tasks of short-term memory are to ________.


A) store information permanently and to process how meaningful that information is
B) store information permanently and to work on that (and other) information
C) store information briefly and to work on that (and other) information
D) hold on to information just long enough to begin initial processing by the nervous system and to selectively filter out irrelevant information

E) All of the above
F) None of the above

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C

Different domain specific memory systems ________.


A) can operate at the same time, but moderately interfere with each other
B) cannot operate at the same time
C) can operate at the same time with very little interference
D) can operate at the same time, but greatly interfere with each other

E) None of the above
F) A) and B)

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Elaborative rehearsal involves ________.


A) simply repeating something over and over again
B) relating new information to something you already know
C) repeating something as well as physically acting out the concept you are trying to learn
D) organizing basic information into meaningful units

E) All of the above
F) C) and D)

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Which of the following sensory registers have been studied more extensively than any others?


A) auditory and visual
B) gustatory and visual
C) olfactory and auditory
D) olfactory and visual

E) A) and D)
F) None of the above

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A

Information disappears most quickly from ________.


A) working memory
B) LTM
C) the sensory registers
D) STM

E) A) and D)
F) A) and C)

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On a TV game show, Jeanette is asked to name the state capital of Vermont. This information is most likely stored in ________ memory.


A) emotional
B) episodic
C) semantic
D) procedural

E) A) and D)
F) None of the above

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Today, many psychologists view how memory operates as being similar to how a computer stores and retrieves data.

A) True
B) False

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In Sperling's experiments, people were able to remember about ________ of the 12 letters presented to them if he had them recall the letters immediately after presenting them.


A) 9
B) 12
C) 6
D) 3

E) None of the above
F) A) and B)

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A

Visual information fades more slowly than auditory information.

A) True
B) False

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Semantic memory concerns ________ while episodic memory concerns ________.


A) elaborative rehearsal; rote rehearsal
B) general knowledge; personal events
C) long-term memory; short-term memory
D) deep structure; surface structure

E) All of the above
F) B) and D)

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Images are stored in short-term memory ________.


A) abstractly
B) phonologically and visually
C) visually only
D) phonologically only

E) A) and D)
F) None of the above

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Retaining information in short-term memory simply by repeating it over and over again is called ________.


A) elaborative rehearsal
B) overlearning
C) rote rehearsal
D) deep processing

E) All of the above
F) A) and C)

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