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Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers

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Question 41

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When might be the best time for a marketer to use geographic segmentation?

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Geographic segmentation may be...

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Question 42

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Using concentrated marketing,the marketer goes after a ________ share of ________.

A) small; a small market
B) small; a large market
C) large; one or a few niches
D) large; the mass market
E) moderate; local

F) A) and B)
G) B) and E)

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Question 43

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Which of the following is NOT a drawback of local marketing?

When Pacific Fisheries Pte Ltd groups its customers by regions such as Asia,Australia,or New Zealand,it is using which segmenting base?

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

To evaluate the different market segments your company serves,you would look at all of these factors EXCEPT which one?

In target marketing,the issue of social responsibility is not really who is targeted,but rather ________ and for ________.

________ helps a company to market more effectively in the face of pronounced regional and local differences in demographics and lifestyles.

When it first opened for business,Home 4 Less claimed to offer better products at lower prices.This difficult to sustain value proposition is called ________.

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.

Explain how market variability impacts the choice of a target-marketing strategy.

Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Demographic segmentation can be used to divide the market by different time periods of people's lives and different family situations.

A catalog retailer has identified Asians between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products.The retailer plans to direct its marketing efforts toward this group of consumers.The retailer has identified a ________.

A company or market offer can be differentiated along the lines of product,image,services,channels,or ________.

Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage,expertise,and performance?

Is there segmentation at work when marketers prepare special offers and ads for occasions such as Valentine's Day,Lunar New Year,and Christmas? Explain your answer.

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

There are several different sports watches for cyclists.When compared to its competitors,the Bike Nashbar watch is the least expensive.The Acumen Basic is the only one designed for older cyclists who prefer a larger display.Sports Instrument is the most comfortable of all the available watches.This describes the ________ of the three sports watches.

Though the use of mass marketing has been widespread in the past 100 years,for centuries consumers were served as individuals as businesses practiced individual marketing.