A) Complementors
B) Supporters
C) Customizers
D) Flexible manufacturing
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Multiple Choice
A) The intensity of collaboration among rivals.
B) The threat of potential entry.
C) The bargaining power of buyers.
D) The threat of substitutes.
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True/False
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True/False
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Multiple Choice
A) Decreased expense.
B) Strategic flexibility is enhanced.
C) Those within the firm are often more competitive.
D) The activity is not crucial to the core business.
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Multiple Choice
A) Company A constantly searches for lower costs in providing its products.
B) Company B takes a high-volume low-margin approach in targeting customers for its products.
C) Company C targets customers who are willing to pay a premium price.
D) Company D targets the average customer.
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Essay
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View Answer
Multiple Choice
A) Fewer competitors than in a mass market.
B) Less use of incentives and price cuts to induce purchases.
C) Healthier profit margins than in a mass-market segment.
D) All of the above.
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Multiple Choice
A) Industry structure determines firm performance,which determines strategy and conduct.
B) Original goal - help regulators set policy to minimize the ability of firms to earn excess profits.
C) Strategists avoid the IO model to try to earn above-average returns (excess profits) .
D) All of the above are true.
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True/False
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Multiple Choice
A) Are of different sizes and with similar market influence.
B) Have highly differentiated product offerings.
C) Offer big-ticket items to their market.
D) Are of similar size and offer similar products.
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True/False
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Multiple Choice
A) Dominance of the supplier industry by a few firms.
B) Suppliers provide unique,differentiated products with few or no substitutes.
C) Focal firm is not an important customer.
D) Unwillingness and inability of suppliers to integrate forward.
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Multiple Choice
A) Experience curves.
B) Proprietary technology.
C) Favorable access to raw materials and distribution channels.
D) Favorable locations.
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Multiple Choice
A) Why do firms differ?
B) How do firms behave?
C) What determines the scope of the firm?
D) All of the above.
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Essay
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View Answer
Multiple Choice
A) They become "stuck in the middle" with resulting poor performance.
B) They cannot be successful in both strategies.
C) Flexible manufacturing enables a firm to produce differentiated products at low costs in many cases.
D) Mass customization is the inevitable result of combining strategies.
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Multiple Choice
A) Customers are unwilling to pay a premium price for differentiation.
B) It is difficult to sustain the basis of differentiation in the long run.
C) The firm is forced to continuously search for lower costs.
D) The bargaining power of suppliers presents a significant problem to differentiators.
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True/False
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Multiple Choice
A) Why do firms differ?
B) How do firms behave?
C) What determines the scope of the firm?
D) What determines the international success and failure of firms?
Correct Answer
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