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Firms can directly control the elements of the seven segments of the general environment.

A) True
B) False

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Which of the following identified in an analysis of the general environment is an opportunity for an entrepreneur who wishes to open a business doing "Fitness for Life" physical conditioning services (strength, balance, and flexibility training) in a city of 100,000 people?


A) the average age of the population in his community is high
B) the level of unemployment in his community is high
C) a chiropractor and two independent physical therapists are located in his community
D) the average education level of the population in his community is low

E) B) and D)
F) All of the above

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The recent joint ventures formed by BP with Russian and Indian partners show the importance of the ___________ segment of the general environment that BP and other integrated oil firms have to deal when contending with scarce resources (Chapter 2 Opening Case) .


A) political/legal
B) physical
C) demographic
D) global

E) B) and D)
F) A) and B)

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Economies of scale refer to the fact that as the


A) quantity of product produced in a given time period increases, the cost of manufacturing each unit increases.
B) quantity of product produced in a given time period increases, the cost of manufacturing each unit remains constant.
C) quantity of product produced in a given time period increases, the cost of manufacturing each unit decreases.
D) quantity of product produced in a given time period decreases, the cost of manufacturing each unit decreases.

E) C) and D)
F) B) and C)

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An owner of a stable of racehorses has been earning below-average returns for over 15 years. To a colleague, he expressed his determination to stay in horse racing until he died because "racing is in my blood." This individual is probably still racing horses because of


A) high barriers to exit.
B) high switching costs.
C) high fixed costs.
D) low levels of competitive rivalry.

E) A) and D)
F) A) and C)

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The industry environment directly influences the firm and its competitive actions and responses.

A) True
B) False

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The large expenditures on advertising by firms such as Procter & Gamble and Colgate-Palmolive is an example of what kind of barrier to entry?


A) Access to distribution channels.
B) Capital requirements.
C) Economies of scale.
D) Product differentiation.

E) All of the above
F) A) and B)

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Tablets such as the iPad have had little effect on the sale of PCs in the U.S. and PC producers such as Taiwan's Acer Computers have experienced significant growith.

A) True
B) False

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Which of the following is NOT an entry barrier to an industry?


A) expected competitor retaliation
B) economies of scale
C) customer product loyalty
D) bargaining power of suppliers

E) None of the above
F) A) and B)

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In recent times, businesspeople have become more confident in the ability of economists to provide valid and reliable predictions about the world's economic environment.

A) True
B) False

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An attractive industry is one that is characterized by high entry barriers, suppliers and buyers with strong bargaining power, low threats from substitute products, and low rivalry among firms.

A) True
B) False

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All of the following are implications of strategic groups EXCEPT


A) the strength of the five forces differ across strategic groups.
B) the strength of the five forces is the same across strategic groups.
C) competitive rivalry within strategic groups is greater than between strategic groups.
D) the closer the strategic groups are in terms of strategies, the greater is the likelihood of rivalry.

E) A) and D)
F) A) and C)

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Describe and discuss the four activities of the external environmental analysis process.

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The external environmental analysis proc...

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The next critical technological opportunity for organizations is predicted to be


A) the Internet.
B) multiphasic interventions.
C) biological engineering.
D) wireless communications.

E) A) and B)
F) All of the above

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Producing and selling "green" (environmentally friendly) products is one way that companies have responded to pressures from the physical environment (Chapter 2 Strategic Focus).

A) True
B) False

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To successfully deal with today's external environment and to achieve strategic competitiveness, firms must be aware and fully understand the different segments of that environment.

A) True
B) False

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Exit barriers to a firm include all of the following EXCEPT


A) generic assets.
B) loyalty to employees.
C) governmental concern about job loss.
D) restrictive labor agreements.

E) A) and D)
F) B) and D)

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Which of the following is NOT an activity used in the external environmental analysis process?


A) Scanning
B) Decrypting
C) Monitoring
D) Assessing

E) A) and C)
F) B) and C)

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When Delta airlines wants to study Continental Airlines, it must examine both Continental and its complementor, Star Alliance.

A) True
B) False

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In the airline industry, consolidation among fuel providers serving airport facilities would be considered as ____ factor in the five forces model of competition.


A) a reduction of the airlines' abilities to enjoy economies of scale
B) an increase in switching costs because the airlines have no choice but to use jet fuel and other oil products
C) an increase in the bargaining power of suppliers of a critical input
D) an increase in the intensity of rivalry among airlines for scarce resources

E) B) and C)
F) All of the above

Correct Answer

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