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Exam 11: Dealing with Fieldwork and Data Quality

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Question 51

Multiple Choice

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All errors in a survey except those attributable to the sample plan and sample size are termed:

A) Nonsampling error.
B) Sample risk.
C) Continuity error.
D) Transcript error.

E) None of the above
F) B) and D)

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Question 52

Multiple Choice

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When a researcher encounters data quality issues,there are several options.Which of the following is NOT one of the options in addressing data quality issues?

A) Throw out the respondent's entire data row.
B) Leave the respondent's entire data row in the dataset.
C) Leave the respondent's data row but correct the answers.
D) Set the bad data items to blanks or missing data.

E) A) and C)
F) None of the above

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Question 53

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Interviewer cheating is a concern,especially when compensation is calculated on a per completed-interview basis.

An interviewer asks a respondent for his or her total monthly income.The respondent reports only her own income and not that of her husband.What type of error would this be?

Business-to-business(B2B)marketing research is even more challenging than consumer research,presenting additional hurdles that must be cleared(such as negotiating"gatekeepers")just to find the right person to take part in the survey.

Precautions and procedures can be implemented to ________ the effects of the various data-collection errors.

When doing ________,it is far more convenient to have findings tables use the labels on the questionnaire,such as"male"or"female,"rather than the code numbers,such as"1"and"2."

When a fieldworker believes he or she knows how to administer a survey but instead does it incorrectly,it is known as:

A way to combat unintentional respondent error is to include reversals of scale endpoints in questionnaires.

Intentional fieldworker errors occur whenever a data collection supervisor unintentionally violates the data collection requirements set forth by the researcher.

Problem respondents fall into the following five categories: incomplete responses,nonresponses to specific questions,yea- or nay-saying patterns,and middle-of-the-road patterns.

Ways to combat unintentional respondent error include well-drafted questionnaire instructions and examples,reversals of scale endpoints,use of scale endpoints,and use of prompters.

Panel companies claim to provide representative samples of ________,including citizens of foreign countries.

Some industry observers believe that nonresponse is caused by fears of invasion of privacy,skepticism of consumers regarding the benefits of participating in research,and the use of research as a guise for telemarketing

Precautions and procedures can be implemented to minimize the effects of the various intentional fieldworker errors.What are the general strategies used to minimize intentional fieldworker errors? Describe the industry standard used as part of this process?

Nonresponse errors of various types occur through the data collection phase.What types of nonresponse errors exist? How can nonresponse error be determined or calculated?

When inspecting raw data,researchers look for"break-offs,"which is:

There are several types of unintentional fieldworker errors.Which of the following would NOT be considered one of those types of unintentional fieldworker errors?

Of the following,which is NOT an unintentional respondent error?

Data collection and nonsampling error go hand-in-hand.Define nonsampling error and what nonsampling error includes.