Question 1

In the context of household decision roles, the roles that relate to tasks affecting the buying decision are called _____.

Accepted Answer

A)   expressive roles
B)   titled roles
C)   habitual roles
D)   expansive roles
E)   instrumental rolesF) D) and E)
G) B) and E)

Question 2

Compared with the members of other classes, upper class "old money" consumers are the least likely to save and invest money.

Accepted Answer

A) True 
 B)False

Question 3

Sometimes, children may have difficulty reaching their parents' status level, a situation known as _____.

Accepted Answer

A)   class liquidity
B)   status panic
C)   status float
D)   class elimination
E)   status crystallizationF) A) and B)
G) B) and E)

Question 4

A single person living alone or a group of individuals who live together in a common dwelling, regardless of whether they are related can be referred to as a _____.

Accepted Answer

A)   kingdom
B)   household
C)   tribe
D)   clan
E)   subcultureF) A) and C)
G) A) and D) B

Question 5

_____ is the grouping of members of society according to status, high to low.

Accepted Answer

A)   Social class hierarchy
B)   Clustering
C)   Cohabiting
D)   Division of labor
E)   Maslow's hierarchyF) A) and B)
G) A) and C)

Question 6

The Red Boulevard neighborhood used to be restricted to families of old wealth and aristocracy. Of late, families of low economic backgrounds are moving in and mingling with the current residents. Even the local country club has relaxed its membership rules to admit members from a wider range of backgrounds. The given scenario is an example of:

Accepted Answer

A)   social breakdown.
B)   social class manifestation.
C)   status float.
D)   social class fragmentation.
E)   class float.F) All of the above
G) A) and B)

Question 7

The _____ are those who have incomes below the median and have trouble meeting class expectations.

Accepted Answer

A)   underprivileged
B)   underwhelmed
C)   overwhelmed
D)   troubled
E)   inequitableF) A) and B)
G) A) and C) A

Question 8

Social class is a better predictor of consumption when:

Accepted Answer

A)   product prices are high.
B)   product prices are low.
C)   it reflects lifestyles and values.
D)   a country has a low gross domestic product.
E)   the older workforce is the majority.F) A) and B)
G) C) and D)

Question 9

A _____ occurs when trends in clothing and music start in the lower and middle classes and then spread upward.

Accepted Answer

A)   status float
B)   class deviation
C)   class distinction
D)   frequency division
E)   class struggleF) A) and C)
G) B) and D) A

Question 10

Members of a particular social class tend to:

Accepted Answer

A)   have different income levels.
B)   have the same attention level for all forms of marketing.
C)   share similar values and behavior patterns.
D)   remain in formal groups with strong identities.
E)   have different educational achievements.F) A) and E)
G) A) and B)

Question 11

Compare the consumption habits of all social classes.

Accepted Answer

The consumption habits of different soci...

Question 12

Discuss the importance of the trickle-down effect to marketers.

Accepted Answer

The trickle-down effect is an important ...

Question 13

Higher education is particularly important for gaining entry into higher-status occupations.

Accepted Answer

A) True 
 B)False

Question 14

Social class motives and values can determine which offerings consumers desire.

Accepted Answer

A) True 
 B)False

Question 15

Ed could not afford a new SUV after losing his job, but he nevertheless purchased one. After the purchase, he felt better about himself. This is an example of how, during times of downward mobility, acquisition and consumption can help:

Accepted Answer

A)   protect self-worth.
B)   achieve higher social status.
C)   understand social fragmentation.
D)   increase social panic.
E)   decrease conspicuous waste.F) C) and E)
G) A) and E)

Question 16

A fraudulent symbol is:

Accepted Answer

A)   the illegal use of status symbols.
B)   a status symbol that moves in a reverse direction.
C)   a symbol that becomes so widely adopted that it loses its status.
D)   an alternative symbol meant to amuse those in a social class.
E)   the consumption of a symbol that is conspicuous but private.F) B) and E)
G) B) and D)

Question 17

Earned status is:

Accepted Answer

A)   derived primarily from one's nationality.
B)   acquired later in life from personal achievements.
C)   obtained from reference groups through social comparison.
D)   inherited from one's family.
E)   derived primarily from one's beliefs and values.F) D) and E)
G) All of the above

Question 18

Someone who owns an expensive watch or car will likely be viewed as upper class.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the characteristics of the upper class.

Accepted Answer

The upper class is typically characteriz...

Question 20

The disappearance of class distinctions is called _____.

Accepted Answer

A)   social class fragmentation
B)   status crystallization
C)   status float
D)   social class scaling
E)   social class manifestationF) B) and C)
G) A) and D)

Exam 13: Household and Social Class Influences

In the context of household decision roles, the roles that relate to tasks affecting the buying decision are called _____.

Correct Answer
verified

Compared with the members of other classes, upper class "old money" consumers are the least likely to save and invest money.

Correct Answer
verified

Sometimes, children may have difficulty reaching their parents' status level, a situation known as _____.

Correct Answer
verified

A single person living alone or a group of individuals who live together in a common dwelling, regardless of whether they are related can be referred to as a _____.

Correct Answer
verified
B

_____ is the grouping of members of society according to status, high to low.

Correct Answer
verified

Correct Answer
verified

The _____ are those who have incomes below the median and have trouble meeting class expectations.

Correct Answer
verified
A

Social class is a better predictor of consumption when:

Correct Answer
verified

A _____ occurs when trends in clothing and music start in the lower and middle classes and then spread upward.

Correct Answer
verified
A

Members of a particular social class tend to:

Correct Answer
verified

Compare the consumption habits of all social classes.

Correct Answer
Answered by ExamLex AI
The consumption habits of different soci...
View Answer

Discuss the importance of the trickle-down effect to marketers.

Correct Answer
Answered by ExamLex AI
The trickle-down effect is an important ...
View Answer

Higher education is particularly important for gaining entry into higher-status occupations.

Correct Answer
verified

Social class motives and values can determine which offerings consumers desire.

Correct Answer
verified

Ed could not afford a new SUV after losing his job, but he nevertheless purchased one. After the purchase, he felt better about himself. This is an example of how, during times of downward mobility, acquisition and consumption can help:

Correct Answer
verified

A fraudulent symbol is:

Correct Answer
verified

Earned status is:

Correct Answer
verified

Someone who owns an expensive watch or car will likely be viewed as upper class.

Correct Answer
verified

Discuss the characteristics of the upper class.

Correct Answer
Answered by ExamLex AI
The upper class is typically characteriz...
View Answer

The disappearance of class distinctions is called _____.

Correct Answer
verified

Exam 13: Household and Social Class Influences

In the context of household decision roles, the roles that relate to tasks affecting the buying decision are called _____.

Correct AnswerverifiedShow Answer

Compared with the members of other classes, upper class "old money" consumers are the least likely to save and invest money.

Correct AnswerverifiedShow Answer

Sometimes, children may have difficulty reaching their parents' status level, a situation known as _____.

Correct AnswerverifiedShow Answer

A single person living alone or a group of individuals who live together in a common dwelling, regardless of whether they are related can be referred to as a _____.

Correct AnswerverifiedB

_____ is the grouping of members of society according to status, high to low.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The _____ are those who have incomes below the median and have trouble meeting class expectations.

Correct AnswerverifiedA

Social class is a better predictor of consumption when:

Correct AnswerverifiedShow Answer

A _____ occurs when trends in clothing and music start in the lower and middle classes and then spread upward.

Correct AnswerverifiedA

Members of a particular social class tend to:

Correct AnswerverifiedShow Answer

Compare the consumption habits of all social classes.

Correct AnswerAnswered by ExamLex AIThe consumption habits of different soci...View AnswerShow Answer

Discuss the importance of the trickle-down effect to marketers.

Correct AnswerAnswered by ExamLex AIThe trickle-down effect is an important ...View AnswerShow Answer

Higher education is particularly important for gaining entry into higher-status occupations.

Correct AnswerverifiedShow Answer

Social class motives and values can determine which offerings consumers desire.

Correct AnswerverifiedShow Answer

Ed could not afford a new SUV after losing his job, but he nevertheless purchased one. After the purchase, he felt better about himself. This is an example of how, during times of downward mobility, acquisition and consumption can help:

Correct AnswerverifiedShow Answer

A fraudulent symbol is:

Correct AnswerverifiedShow Answer

Earned status is:

Correct AnswerverifiedShow Answer

Someone who owns an expensive watch or car will likely be viewed as upper class.

Correct AnswerverifiedShow Answer

Discuss the characteristics of the upper class.

Correct AnswerAnswered by ExamLex AIThe upper class is typically characteriz...View AnswerShow Answer

The disappearance of class distinctions is called _____.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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B

Correct Answer
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A

Correct Answer
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Correct Answer
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A

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The consumption habits of different soci...
View Answer

Correct Answer
Answered by ExamLex AI
The trickle-down effect is an important ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The upper class is typically characteriz...
View Answer

Correct Answer
verified