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Visual sensory memory is to auditory sensory memory as_____ is to _____.


A) short-term memory; long-term memory
B) echoic memory; iconic memory
C) iconic memory; echoic memory
D) long-term memory; short-term memory

E) B) and C)
F) A) and B)

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Massed practice, or "cramming," the night before a test is one of the most effective ways to study and learn new material.

A) True
B) False

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Much of what we learn is forgotten very quickly but eventually the rate of forgetting levels off.

A) True
B) False

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When she studies for her humanities tests, Kelly always goes to the classroom where the humanities class is held. By studying in the same setting where she'll take the test, Kelly is trying to use _____ to her advantage.


A) the context effect
B) déjà vu
C) implicit memory
D) mood congruence

E) A) and B)
F) A) and C)

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Students who take the distributed practice approach to learning retain significantly more information than those who take the massed practice approach.

A) True
B) False

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Marcia says, "Oh, I know that actor's name. I just can't remember it right now." Marcia seems to be having a tip-of-the-tongue experience.

A) True
B) False

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The "phonological loop" and the "visuospatial sketchpad" are:


A) different names for auditory sensory memory and visual sensory memory.
B) two of the three components in psychologist Alan Baddeley's model of working memory.
C) two mnemonic devices that can be used to help you remember a list of unrelated items, such as nonsense syllables.
D) two components in psychologist George Sperling's model of sensory memory.

E) C) and D)
F) B) and D)

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Participants in Sperling's experiment stared at a screen on which three rows of letters were flashed for just one-twentieth of a second. If Sperling sounded a high-pitched, medium-pitched, or low-pitched tone within _____, the person could recall the letters in the upper, middle, or lower row.


A) one minute
B) thirty seconds
C) three seconds
D) one-third of a second

E) A) and B)
F) A) and C)

Correct Answer

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Chunking is one way of increasing the storage capacity of short-term memory.

A) True
B) False

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Which stage of memory enables us to perceive the world around us as continuous, rather than as a series of disconnected visual images or disjointed sounds?


A) working memory
B) short-term memory
C) long-term memory
D) sensory memory

E) B) and C)
F) None of the above

Correct Answer

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Counteracting the serial position effect by spending extra time studying material that falls in the middle of what you are studying is a good strategy for improving memory.

A) True
B) False

Correct Answer

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The standard stage model of memory has three distinct memory components: the phonological loop, the visuospatial sketchpad, and the central executive.

A) True
B) False

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The average age of earliest auto biographical memories for Taiwanese and Chinese college students tended to be earlier than that for European American college students.

A) True
B) False

Correct Answer

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British psychologist and memory researcher Alan Baddeley developed:


A) an influential model of working memory
B) an influential model of long-term memory called the semantic network model.
C) the "lost-in-the-mall" technique to investigate false memories of childhood events that never happened.
D) research techniques for investigating the duration of visual sensory memory.

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following statements about long-term memory isFALSE?


A) Information stored in long-term memory can potentially last a lifetime.
B) The amount of information that can be held in long-term memory is limitless.
C) The three components of long-term memory are the phonological loop, the visuospatial sketchpad, and the central executive.
D) One category of long-term memory is semantic memory.

E) A) and C)
F) All of the above

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The essence of encoding failure is that certain kinds of information are so abstract or technical that it is impossible to encode the information for storage in long-term memory.

A) True
B) False

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Josh is sent to the store by his mother to pick up a number of grocery items. Upon arriving home, Josh's mother notices that Josh remembered to buy the first few items but apparently forgot to get the last few items that she had mentioned to him.Remembering the first items in a list is called the primacy effect.

A) True
B) False

Correct Answer

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When Madeline is feeling blue or unhappy she is more likely to recall negative or unpleasant memories. This is an encoding specificity phenomenon called:


A) mood congruence.
B) the context effect.
C) source confusion.
D) flashbulb memory.

E) B) and C)
F) C) and D)

Correct Answer

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Jamie found the ISBN of the book she wanted to order in the Books in Print Catalog. To remember the eleven-digit number,19772552901, she thought of the number as the year her best friend was born (1977) and her aunt's phone number (255-2901) . Jamie was using the strategy of _____ to help her remember the ISBN number.


A) source monitoring
B) distributed practice
C) clustering
D) chunking

E) A) and B)
F) None of the above

Correct Answer

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Neurological evidence suggests that at least some instances ofdéjà vu are related to brain dysfunction, and in particular,temporal lobe disruptions.

A) True
B) False

Correct Answer

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