Question 1

A fundamental difference between regular marketing and global marketing is the scope of activities.

Accepted Answer

A) True 
 B)False

Question 2

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

Accepted Answer

A)   It serves McAloo Tikki potato burger in India.
B)   It uses the advertising slogan "I'm lovin' it."
C)   It operates themed dining cars on the Swiss national rail system.
D)   It has home delivery service in India.
E)   It has slang nicknames such as MakDo in the Philippines and McDo in France.F) B) and D)
G) C) and D)

Question 3

When a country like China is experiencing rapid economic growth, policymakers are likely to:

Accepted Answer

A)   look more favorably on outsiders.
B)   look less favorably on outsiders.
C)   experience more resistance toward outsiders.
D)   feel threatened by outsiders.
E)   none of the aboveF) A) and B)
G) A) and E)

Question 4

A global company possesses the unique opportunity to develop leverage.

Accepted Answer

A) True 
 B)False

Question 5

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Accepted Answer

A) True 
 B)False

Question 6

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A)   driving force.
B)   globaphobia.
C)   leverage.
D)   management myopia.
E)   restraint.F) A) and B)
G) B) and C)

Question 7

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Accepted Answer

A) True 
 B)False

Question 8

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Accepted Answer

A)   there is little demand for their products in home countries.
B)   their research centers are located overseas.
C)   no single market is large enough to recover costs incurred in research.
D)   there is more demand overseas for their products.
E)   technology is not available in home countries.F) All of the above
G) A) and B)

Question 9

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

Accepted Answer

A)   market development.
B)   product development.
C)   diversification.
D)   market penetration.
E)   service diversification.F) All of the above
G) A) and E)

Exam 1: Introduction to Global Marketing

A fundamental difference between regular marketing and global marketing is the scope of activities.

Correct Answer
verified

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Correct Answer
verified

When a country like China is experiencing rapid economic growth, policymakers are likely to:

Correct Answer
verified

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

Correct Answer
verified

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

Correct Answer
verified

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Correct Answer
verified

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Correct Answer
verified

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

Correct Answer
verified

A global company possesses the unique opportunity to develop leverage.

Correct Answer
verified

Exam 1: Introduction to Global Marketing

A fundamental difference between regular marketing and global marketing is the scope of activities.

Correct AnswerverifiedShow Answer

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Correct AnswerverifiedShow Answer

When a country like China is experiencing rapid economic growth, policymakers are likely to:

Correct AnswerverifiedShow Answer

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

Correct AnswerverifiedShow Answer

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

Correct AnswerverifiedShow Answer

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Correct AnswerverifiedShow Answer

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Correct AnswerverifiedShow Answer

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

Correct AnswerverifiedShow Answer

A global company possesses the unique opportunity to develop leverage.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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