Question 1

The corporate level refers to the level in an organization where top management

Accepted Answer

A)   develops marketing strategies and tactics for the marketing department to implement.
B)   directs overall strategy for the entire organization.
C)   executes all marketing program actions to ensure consistency of performance.
D)   develops overall sales projections not only for the short term but also for a period of at least two to five years.
E)   supervises the hiring, firing, and training of all marketing department personnel.F) D) and E)
G) None of the above

Question 2

A marketing metric refers to

Accepted Answer

A)   a measure of the quantitative value or trend of a marketing activity or result.
B)   a form of linear trend analysis used to project future profits based on existing marketing plans.
C)   one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment.
D)   information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
E)   the value of a product in terms of its contribution to employee welfare.F) A) and E)
G) A) and C)

Question 3

The terms ________ and a mission statement are often used interchangeably.

Accepted Answer

A)   idea
B)   objective
C)   vision
D)   goal
E)   protocolF) B) and E)
G) A) and B)

Question 4

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are referred to as its

Accepted Answer

A)   stakeholders.
B)   stockholders.
C)   competitors.
D)   target audience.
E)   organizational community.F) D) and E)
G) A) and D)

Question 5

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Accepted Answer

Market segmentation involves aggregating...

Question 6

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Accepted Answer

A)   a profit
B)   a sales revenue
C)   a quality
D)   a market share
E)   an employee welfareF) A) and C)
G) C) and E)

Question 7

At the functional level, the marketing department

Accepted Answer

A)   solicits talent from all levels of the organization for strategic corporate planning sessions.
B)   promotes its goals to the organization's stakeholders.
C)   looks outward, in part by listening to customers.
D)   develops the corporate culture.
E)   defines the overall strategic direction of the organization.F) B) and D)
G) C) and D)

Question 8

What are the four components of the implementation phase of the strategic marketing process?

Accepted Answer

The four components of the implementatio...

Question 9

A for-profit organization refers to

Accepted Answer

A)   a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
B)   a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
C)   a privately owned organization that serves its customers to earn a profit so that it can survive.
D)   a group of people united through contractual or corporate ownership.
E)   a publicly owned organization that serves the general population.F) A) and C)
G) C) and D)

Question 10

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here, Wrigley creates new products using a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of

Accepted Answer

A)   an innovation squad.
B)   a business consortium.
C)   a multiple strategic directional team.
D)   a strategic evaluation team.
E)   a cross-functional team.F) C) and E)
G) A) and E)

Question 11

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed.

Accepted Answer

A)   competitive advantage
B)   core values
C)   core benefit proposition
D)   customers
E)   mission statementF) A) and D)
G) None of the above

Exam 2: Developing Successful Organizational and Marketing Strategies

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed.

Correct Answer
verified

A marketing metric refers to

Correct Answer
verified

What are the four components of the implementation phase of the strategic marketing process?

Correct Answer
verified
The four components of the implementatio...
View Answer

At the functional level, the marketing department

Correct Answer
verified

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Correct Answer
verified

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct Answer
verified
Market segmentation involves aggregating...
View Answer

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are referred to as its

Correct Answer
verified

The terms ________ and a mission statement are often used interchangeably.

Correct Answer
verified

A for-profit organization refers to

Correct Answer
verified

Correct Answer
verified

The corporate level refers to the level in an organization where top management

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed.

Correct AnswerverifiedShow Answer

A marketing metric refers to

Correct AnswerverifiedShow Answer

What are the four components of the implementation phase of the strategic marketing process?

Correct AnswerverifiedThe four components of the implementatio...View AnswerShow Answer

At the functional level, the marketing department

Correct AnswerverifiedShow Answer

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Correct AnswerverifiedShow Answer

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct AnswerverifiedMarket segmentation involves aggregating...View AnswerShow Answer

An organization's employees, shareholders, board of directors, suppliers, distributors, creditors, unions, government, local communities, and customers are referred to as its

Correct AnswerverifiedShow Answer

The terms ________ and a mission statement are often used interchangeably.

Correct AnswerverifiedShow Answer

A for-profit organization refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The corporate level refers to the level in an organization where top management

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The four components of the implementatio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Market segmentation involves aggregating...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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