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Exam 15: Distributing Products

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Question 51

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Specialty stores use a wide variety of products in one product category as their key competitive tool.

A) True
B) False

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Question 52

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Chris Cole is a salesperson for Green Scene Lawn Care products.Chris' job requires him to sell Green Scene products,but he is also expected to recruit more salespeople for the company.He will earn a commission on all of the sales earned by the salespeople he recruits.Green Scene is using a retail distribution strategy known as multilevel marketing.

A) True
B) False

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Question 53

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Suppliers to large retailers like Target and Wal-Mart may soon be required to use RFID tags when shipping products to these companies.

__________ is the term used to describe the use of outside firms to help move their goods through the supply chain.

___________ are merchant wholesalers who perform all of the distribution functions.

A(n) _________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange,but does not take title to the goods.

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as:

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as:

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on fuel.Frank was relieved when he found a gas station open at the next exit just 2 miles ahead.This is an example of the value place utility provides to a consumer.

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

One drawback of kiosks is that their high overhead costs result in low profit margins.

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Which of the following statements about channels of distribution is most accurate?

Stores that remain open 24 hours a day,seven days a week are providing _________ utility to their customers.

Marketers claim that intermediaries add value to the channel of distribution that outweighs the cost.

E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies.The company has more than 170 stores located in large cities throughout the Southeast and Midwest.E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes.E-Gadgets is providing its customers with:

Mini-Case "We've got a number of important issues to discuss today," began Dee Stribyute as she opened the weekly marketing manager's meeting for Lite Bite Foods.Lite Bite is a producer of low fat,low calorie snack foods.The other managers attending the meeting were her two top assistants,Mark Etter and Rhea Taylor. "First,sales were hurt last year when we had to recall our almond chocolate bars because of concerns about contaminated ingredients.We've got our work cut out for us to recover from that setback.Many stores quit carrying our products,and even the ones that continued to do so put less emphasis on displaying and promoting them.We've got to get our products into as many stores as possible.Consumers shouldn't have to go all over town trying to find our snacks.We also need to make sure that our products are displayed and promoted in a way that attracts attention." Dee looked at her assistants,and saw that they seemed ready to make some proposals.However,she decided to get another important issue out on the table before stopping to discuss solutions,so she continued with her comments."The other big concern is the cost of moving our goods.Distribution costs are a major part of the overall cost of selling our goods.What can we do to make the flow of products from our kitchens to our ultimate consumers more efficient?" Having laid out her concerns,Dee sat down at the head of the table,saying to her assistants,"O.K.guys,I'm ready for suggestions." -Dee's suggestion that the company needed more control over the way its products were displayed,priced,and promoted prompted a lot of discussion.Mark suggested that the company should manage these marketing functions for its products at the retail outlets.Mark appears to be suggesting that Lite Bite use a(n) :