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Exam 3: Designing a Newsletter

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Question 21

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Using the accompanying figure as your guide, describe how to hyphenate the stories using Publisher's automatic hyphenation.

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First, navigate to page 1 and tap or cli...

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Question 22

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The 'Content for page' list is a list of other objects, including calendars and forms that you might want to use in your newsletter.

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Question 23

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Not many newsletters or brochures contain a masthead.

When moving text short distances, the cut-and-paste method is more efficient.

Publisher uses the term, ____________________, to describe inserting text or objects from any other source into the Publisher workspace.

When a picture is selected, Publisher displays a ____ in case you want to make changes to the picture.

When you use automatic hyphenation , Publisher automatically inserts hyphens where they are needed.

A(n) ____________________ is a small piece of text, set off with a box or graphic, and placed beside an article.

In printing and publishing, the left-hand page of a two-page spread is called ____.

Information that commonly is known or accessible to the audience constitutes ____ and does not need to be acknowledged.

A(n) ____________________ is an excerpt from a main article used to highlight the ideas or to attract readers.

Tables of contents and bulleted points of interest are examples of sidebars.

One disadvantage of using a newsletter template is the increased risk of publication error.

When deciding how many graphics are too many to use, a graphic designer usually believes that remembering more than ____ graphics after an arm's length glance is too many.

____ refers to splitting a word that would otherwise extend beyond the right margin.

Modified Multiple Choice Which of the following questions should you ask when determining the audience for a company newsletter?

Critical Thinking Questions Case 3-2 You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month's newsletter. Your administrative assistant presents a story based on her online research about an emerging technology of great interest to your client base. After you read the story, your first task should be to ____.

People often make reading decisions based on the ____________________ of the story.

Typically, newsletters are cheaper to produce than ____.

A ____ is a predefined group of shapes, designed in patterns to create a template style.