Question 1

What best describes using all of the retailer's shopping channels to create a seamless and synchronized customer experience?

Accepted Answer

A)   Social retailing
B)   M-Commerce
C)   Omnichannel retailing
D)   Multichannel retailing
E)   Direct retailingF) A) and B)
G) D) and E)

Question 2

What is m-commerce, and how is it different from e-commerce?

Accepted Answer

The mobile channel (also called mobile r...

Question 3

An effective way of combatting channel migration is for retailers to offer exclusive items and brands.

Accepted Answer

A) True 
 B)False

Question 4

Which retail channel has the least perceived risk when purchasing products?

Accepted Answer

A)   Internet
B)   Stores
C)   Catalog
D)   Showrooming
E)   Mobile retailingF) A) and D)
G) B) and D)

Question 5

A retailer that sells product online through their website but does not accept that product to be returned to their store if the customer is not satisfied with it is not yet fulfilling a(n)  ________ strategy.

Accepted Answer

A)   multichannel
B)   multilevel network
C)   omnichannel
D)   cross migration
E)   single channelF) B) and C)
G) A) and C)

Question 6

Which of the following statements is True of the operations of multichannel retailers?

Accepted Answer

A)   Integrating various channel operations does not pose a major problem.
B)   They need to maintain a consistent image across channels.
C)   Most retailers have a common organization to manage all channels.
D)   Competition does not have a significant impact on pricing.
E)   Similar assortments are often suitable for various channels.F) B) and C)
G) None of the above

Question 7

Mason's is an apparel store that also offers online shopping apart from its stores. Therefore, Mason's is a(n)

Accepted Answer

A)   computerized retailer.
B)   direct seller.
C)   electronic retailer.
D)   single-channel retailer.
E)   multichannel retailer.F) C) and D)
G) All of the above

Question 8

________ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Accepted Answer

A)   Returning
B)   Direct selling
C)   Automated retailing
D)   Showrooming
E)   SweetheartingF) A) and B)
G) None of the above

Question 9

Which channel allows the customer the most ease and unbiased information about products?

Accepted Answer

A)   Internet
B)   Stores
C)   Catalog
D)   Showrooming
E)   Automated retailingF) B) and C)
G) B) and D)

Question 10

Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed to customers.

Accepted Answer

A) True 
 B)False

Question 11

Direct selling is characterized by all of the following except that it is not

Accepted Answer

A)   a highly interactive form of retailing.
B)   taking place in the home.
C)   mainly performed by independent agents.
D)   a low-cost method of retailing.
E)   used for selling personal care products.F) A) and E)
G) C) and D)

Question 12

M-commerce should be approached by retailers the same as e-commerce.

Accepted Answer

A) True 
 B)False

Question 13

Redbox, a DVD rental service, utilizes machines to dispense DVDs to customers. Which form of retailing is Redbox using?

Accepted Answer

A)   Internet retailing
B)   Store Channel
C)   Direct Selling
D)   Automated retailing
E)   Catalog retailingF) A) and B)
G) C) and E)

Question 14

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Accepted Answer

The addition of Internet channels to tra...

Question 15

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Accepted Answer

A)   Internet
B)   Stores
C)   Direct Selling
D)   Automated
E)   All of theseF) C) and E)
G) B) and C)

Question 16

Which of the following is True of the benefits offered by Internet shopping?

Accepted Answer

A)   The Internet offers a limited assortment of products.
B)   Customers can get information that is useful across channels.
C)   The perceived risk is lower when compared to store channels.
D)   The Internet is not economically viable for retailers looking to expand their markets.
E)   It has limited effectiveness in making personalized recommendations.F) B) and C)
G) C) and E)

Question 17

Direct selling is a retail channel where salespeople interact with customers face-to-face.

Accepted Answer

A) True 
 B)False

Question 18

Automated retailing

Accepted Answer

A)   is most effective in high-traffic areas.
B)   is based on the idea that social relationships influence buying habits.
C)   uses a master distributor as lead salesperson.
D)   is a recruiting tool for multilevel networks.
E)   promotes products through infomercials.F) A) and B)
G) A) and E)

Question 19

An example of s-retailing is when

Accepted Answer

A)   a customer has their credit card skimmed when making an online purchase.
B)   a customer posts a review of a product with 5-star satisfaction.
C)   a customer shops and compares items only in store and also makes their purchase in a store.
D)   a customer utilizes the self-checkout system at a store.
E)   a customer clicks on an advertisement on Facebook and is connected to the advertiser's website to make a purchase.F) A) and B)
G) A) and C)

Question 20

Which of the following is not an advantage of Internet retailing over store retailing?

Accepted Answer

A)   can offer a larger assortment of product offerings
B)   can offer more detailed information and product reviews
C)   can enter new markets more quickly and economically
D)   can collect more information about the customers' buying behavior
E)   can offer increased security in payment transactionsF) All of the above
G) A) and E)

Exam 3: Multichannel and Omnichannel Retailing

________ occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Correct AnswerverifiedShow Answer

A retailer that sells product online through their website but does not accept that product to be returned to their store if the customer is not satisfied with it is not yet fulfilling a(n) ________ strategy.

Correct AnswerverifiedShow Answer

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Correct AnswerverifiedShow Answer

Which of the following statements is True of the operations of multichannel retailers?

Correct AnswerverifiedShow Answer

Which of the following is True of the benefits offered by Internet shopping?

Correct AnswerverifiedShow Answer

An example of s-retailing is when

Correct AnswerverifiedShow Answer

Which retail channel has the least perceived risk when purchasing products?

Correct AnswerverifiedShow Answer

What is m-commerce, and how is it different from e-commerce?

Correct AnswerverifiedThe mobile channel (also called mobile r...View AnswerShow Answer

Redbox, a DVD rental service, utilizes machines to dispense DVDs to customers. Which form of retailing is Redbox using?

Correct AnswerverifiedShow Answer

An effective way of combatting channel migration is for retailers to offer exclusive items and brands.

Correct AnswerverifiedShow Answer

Direct selling is characterized by all of the following except that it is not

Correct AnswerverifiedShow Answer

Mason's is an apparel store that also offers online shopping apart from its stores. Therefore, Mason's is a(n)

Correct AnswerverifiedShow Answer

Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed to customers.

Correct AnswerverifiedShow Answer

Direct selling is a retail channel where salespeople interact with customers face-to-face.

Correct AnswerverifiedShow Answer

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Correct AnswerverifiedThe addition of Internet channels to tra...View AnswerShow Answer

Which channel allows the customer the most ease and unbiased information about products?

Correct AnswerverifiedShow Answer

What best describes using all of the retailer's shopping channels to create a seamless and synchronized customer experience?

Correct AnswerverifiedShow Answer

M-commerce should be approached by retailers the same as e-commerce.

Correct AnswerverifiedShow Answer

Automated retailing

Correct AnswerverifiedShow Answer

Which of the following is not an advantage of Internet retailing over store retailing?

Correct AnswerverifiedShow Answer

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The mobile channel (also called mobile r...
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The addition of Internet channels to tra...
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