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Exam 3: The Marketing Environment

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Question 1

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Procompetitive laws are those designed to

A) preserve competition.
B) protect the consumer.
C) ensure product safety.
D) reduce competition.
E) limit business lobbying of government officials.

F) A) and E)
G) A) and B)

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Question 2

Multiple Choice

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In its advertisements,Regent Hair Care Products claims that its KLTR-14 gel will restore the hair of bald men.Even though Regent shows supporting evidence in its ads,members of the National Advertising Review Board (NARB) believe the claim is unsupportable.What action can the NARB take?

A) Force Regent to stop running the advertisement.
B) File a complaint with the Federal Trade Commission.
C) Fine Regent for each time the ad appears.
D) Sue Regent Hair Care Products in federal court.
E) Sue Regent Hair Care Products in state court.

F) D) and E)
G) A) and C)

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Question 3

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Through technology assessment,managers try to foresee the effects of new products and processes on the firm's operations and on society.

Three primary methods of collecting information for environmental scanning are

Companies delivering mixed concrete know that it cannot be shipped farther than twenty-five miles because the concrete might harden in the truck.Citrus County Concrete Company is the only supplier of mixed concrete to customers within a thirty-mile radius.Citrus County Concrete is an example of which one of the following competitive structures?

Jared Bledsoe hired Green Gardens,a local landscape firm to plant trees and shrubs in his front yard.The landscape is beautiful when the company is done;however,in just a few days many of the plants begin to die.When Jared complained to the manager of Green Gardens,the manager says that Jared must have done something to them that caused the plants to die,such as overwatering them.Green Gardens doesn't have any money-back guarantees.Jared is angry that he can't get a refund or replacement.At this time,Jared's best course of action would be to contact the

Pure competition is a common competitive environment.

Describe several ways in which federal agencies influence marketing activities.

Scenario 3.2 Use the following to answer the questions. Clayton Homes,a mobile home manufacturer since 1934,introduced its new iHome in 2009.The iHome is one of the first of its kind,designed as an updated,modern version of the modular home,offered as a base home plus add-ons known as "pods." The base home is a one-bedroom,one-bath 734-square foot version at a price of around $80,000.There is also a 1,000 square-foot version for around $100,000.All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site.The homes offer galvanized metal roofing,corrugated steel siding,VOC-free paints,and a "butterfly" roof that collects rainwater.The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels,tankless water heaters,and low-flow faucets.In addition,it comes with bamboo flooring,a renewable resource.The modular,pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste.Due to the "green effects" of the iHome,the state governments have given it a tax abatement for any sales taxes. -Refer to Scenario 3.2.The iHome's reduction of energy use,renewable resources as materials,"pod" customization,reduction of construction waste,and tax abatement status is/are examples of reaction to which environmental forces?

In what ways is the United States becoming an increasingly diverse nation in terms of culture?

Brand competitors market products with similar features,benefits,and prices to the same customers.

When using credit to make purchases,consumers are

Which of the following is the best example of utilizing technology to improve consumer relationships?

The best approach for a company to take when monitoring its competitors is

Numerous self-regulatory programs have been created to stop or stall the development of laws and government regulatory groups that would regulate marketing practices.

While Silk Soymilkᵀᴹ engages in environmental scanning and analysis,the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces.Silk Soymilkᵀᴹ has a(n) ____ approach to marketing environmental forces.

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

Lindsay was reviewing her bank statement for last month.She had paid her rent,her car payment,electric and phone bills,and made three trips to the grocery.Lindsay had also bought tickets to a Katy Perry concert and new clothes to wear to the concert.The money spent on Lindsay's rent,car,electric and phone bills was likely from her ____ ,while the money spent on the concert tickets and new clothes was from her _____.

In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?

Technological changes do not directly affect what,how,when,and where products are marketed.