FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 10: Digital Marketing and Social Networking

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 51

True/False

Review LaterAdd Note

Review Later

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

A) True
B) False

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

A) Accessibility
B) Addressability
C) Interactivity
D) Connectivity
E) Control

F) A) and C)
G) C) and D)

Correct Answer

verified

Show Answer

Question 53

True/False

Review LaterAdd Note

While consumers can use websites to access more information,marketers can also use the same sites to get information on the consumer.

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

____ are online users who do not participate in any digital online media.

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

Which of the following websites allows companies to search the network for potential employees with particular skills?

General Motors communicates with consumers and stockholders via social networking.Which site would be the most beneficial for GM to post its stock information on?

Two trends that have caused consumer-generated information to gain importance is

Fan Pages are a(n) ____ way for companies to advertise.

Traditional marketing media are more consumer-driven than digital media.

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets.This is an example of a(n)

So far,social networking has gained popularity only in America.

Scenario 10.2 Use the following to answer the questions. Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium. -Refer to Scenario 10.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to

Positive and negative online reviews act as reputation enhancers.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

The fastest-growing group on Facebook is

Real businesses can have a store in a virtual reality environment,but they must use a fictional name.

Which of the following characteristics distinguish online media from traditional marketing?

JC Penney's website encourages visitors to register in order to maximize their use of the site.By gathering information about a consumer before a purchase is made,JC Penney is practicing