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A business with operating expenses that exceed its target range should always begin by reducing the number of employees, the largest operating expense for most businesses.

A) True
B) False

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A corporation's earnings per share can only be compared to its earnings per share during prior fiscal years.

A) True
B) False

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The dividend ratio is the most widely recognized measure of a corporation's financial performance.

A) True
B) False

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The current ratio assumes a business could sell its merchandise inventory quickly.

A) True
B) False

Correct Answer

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The ratio that gives the best indication of how effectively a business is earning a profit from its normal business operations is the


A) debt ratio.
B) rate of return on sales.
C) gross margin.
D) operating margin.

E) All of the above
F) C) and D)

Correct Answer

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A company's cost of merchandise sold increased by 6.7% over the prior year. Management


A) considers this to be an unfavorable trend.
B) cannot evaluate this change without knowing the change in sales.
C) should reduce the amount of merchandise purchased during the next year.
D) should reduce operating costs to maintain a constant operating margin.

E) All of the above
F) A) and D)

Correct Answer

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Gross margin can be increased by


A) selling more merchandise.
B) buying less merchandise.
C) increasing unit sales prices.
D) reducing operating expenses.

E) B) and D)
F) A) and B)

Correct Answer

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Alpha Company's target range for its total operating expense ratio is between 32.0% and 34.0%. A decline in its operating expense ratio from thus, from 35.1% to 34.2% is a favorable trend.

A) True
B) False

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