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Carson is the marketing manager at a local travel publication. He is working with department heads to get some data to help him in his efforts to attract new clients and investigate aspects of their existing clientele. Why would Carson choose to use descriptive analytics?


A) Management would like Carson to analyze the change in revenue per existing customer over the past two years.
B) Management would like Carson to analyze what steps to take to reduce the time it takes to fully onboard a client.
C) Management would like Carson to analyze what the expected increase in new clients will be over the next year.
D) Management would like Carson to analyze why the south end of town has higher sales than other areas.

E) B) and D)
F) A) and B)

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Windows R Us is a nationwide producer and wholesaler of residential windows. They are analyzing some financial data from their most recent year and compiled the information in this table: Windows R Us is a nationwide producer and wholesaler of residential windows. They are analyzing some financial data from their most recent year and compiled the information in this table: Their accountant is putting together a presentation to demonstrate their performance during the year. Which single month showed the largest magnitude of change in Net Income (up or down) ? A) February: Decrease of 35.20% B) February: Increase of 54.32% C) September: Decrease of 41.08% D) September: Increase of 41.08% Their accountant is putting together a presentation to demonstrate their performance during the year. Which single month showed the largest magnitude of change in Net Income (up or down) ?


A) February: Decrease of 35.20%
B) February: Increase of 54.32%
C) September: Decrease of 41.08%
D) September: Increase of 41.08%

E) A) and B)
F) A) and D)

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Rhoades Corp. is a law firm. They continue to bring on new associates because they continue to attract new clients and cases. Their accounting department compiled the following information for the three years they have been in operation: Rhoades Corp. is a law firm. They continue to bring on new associates because they continue to attract new clients and cases. Their accounting department compiled the following information for the three years they have been in operation: What is the percent change in service revenue from Year 1 to year 2? A) 18.64% decrease B) 18.64% increase C) 22.90% decrease D) 22.90% increase What is the percent change in service revenue from Year 1 to year 2?


A) 18.64% decrease
B) 18.64% increase
C) 22.90% decrease
D) 22.90% increase

E) None of the above
F) B) and C)

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As companies integrate data analytics and shift their focus towards the future, they will need to utilize predictive analytics. This kind of analytics uses both historical data and statistical models to predict future outcomes. If a company is interested in looking more closely at its sales department, then what is an appropriate question to answer using predictive analytics?


A) How can we correct a budget deficit from last year in the new financial plans?
B) How would the addition of a 5% bonus impact the compensation expenses for last year?
C) How would the addition of a 5% bonus impact the net income for the current year?
D) What is the budget-to-actual comparison for profits for the past two years?

E) None of the above
F) B) and C)

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As data is gathered and collected, organizations must determine how to make the best use of this vast resource. When left in its raw state, this data might remain unusable but would continue to consume storage space at an exponential rate. Within the data, there exists both structured and unstructured data. Which of the following is an example of structured data?


A) A series of digital photographs of a company's newly designed logo
B) A spreadsheet file containing copy-pasted images of products
C) A spreadsheet file containing customer information for recent orders
D) Sound bites obtained from recordings of local online advertisements

E) A) and D)
F) A) and B)

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Data analytics has been increasing in popularity as businesses realized these techniques provide unique insights that they would otherwise be unlikely to see. There are four main categories of data analytics each with its own benefits, complexities, and corresponding levels of insight provided to users. Which of the following is the most likely reason a company would choose to use predictive analytics?


A) A butcher wants to know why the cost of his products has been increasing lately.
B) A dog groomer wants to know what steps to take to grow their sales over the next two years.
C) A law firm wants to know how giving a year-end bonus would impact their profit.
D) A lawn care business wants to know how many likes their recent social media post received.

E) A) and B)
F) All of the above

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Alec is a manager for Baldwin Inc., and he is in charge of compiling data and producing analysis for various aspects of the business. Alec's most recent undertaking involves looking into what to expect in the upcoming year. Alec would like to focus on what their expected production volume may be for next year. Which type of analytics would Alec want to use, and what are some challenges and constraints to consider?

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Since Alec's focus is on what can be exp...

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Companies doing business in the modern era often look for ways to maximize the resources they have at their disposal. This can vary in the way it is executed and will look different from company to company. Which of the following represents an effective way for individual employees to add to their personal data analytics skillset?


A) Alexis, who works in human resources, is taking an economics course after work at the local community college.
B) David, who works in accounting, is pursuing a certification in Microsoft Excel.
C) Jerry, who works in production, is taking a course about improving time management skills in the workplace.
D) Sarah, who works in advertising, is pursuing an online certificate in Microsoft Word.

E) A) and B)
F) A) and C)

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Dan is the Chief Information Officer for Humphrey Company, and he is reviewing security-related policies for the organization. Humphrey Company collects a wide array of data from its customers and understands the importance of it. Which of the following is an example of an inappropriate policy or practice in the context of the three principles of proper data usage?


A) Allowing customers to create their own unique login where they can access their account information including their past orders and sensitive personal and credit card information
B) Selling a customer list from the company database for customers that signed a waiver when they came aboard
C) Selling an email distribution list to an outside company for a fair price without users' prior permission
D) Sharing customer spending trends from the current year with company shareholders

E) B) and C)
F) A) and D)

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Cynthia has been working at her current job for a little more than two years as a customer service representative. She has expressed interest in obtaining more job responsibilities and is seeking out ways that she could be promoted to a management role. She knows one thing she could do would be to assist with a new marketing campaign. If the campaign targets attracting new customers, then what would her best source of data be?


A) A customer satisfaction survey sent out by the company's sales department
B) A press release from a competitor about their new line of products for toddlers
C) A production summary from the operations department for the most recent year
D) A search engine optimization report that outlines top user queries for different groups of people

E) None of the above
F) A) and C)

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As new aspects of technology work their way into normal business practices, professionals in various fields must adjust. One of the largest adjustments requires learning new terminology in both large and small regards. Which of the following represents the difference between data analytics and big data?


A) Big data is the study of analyzing data and discovering patterns while data analytics represents the kind of data generated from various sources.
B) Big data is the study of analyzing data and discovering patterns while data analytics represents the kind of data generated from a single specific source.
C) Data analytics is the study of analyzing data and discovering patterns while big data refers to the kind of data generated from a variety of sources.
D) Data analytics is the study of analyzing data and discovering patterns while big data represents the kind of data generated from a single specific source.

E) A) and B)
F) C) and D)

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One of the areas where data analytics helps organizations with is Strategy Formation. Companies will typically spend significant time, energy, and resources in this area as they lay out plans for the future. What type of data analytics is best suited to help in this area, and why?


A) Descriptive analytics since it helps pinpoint trends in the past so the organization can plan for the future
B) Diagnostic analytics since it looks at past data to determine a cause that they can then mitigate in the future
C) Predictive analytics since it uses models to predict what will happen in the future
D) Prescriptive analytics since that is the type of analytics that provides information about what a company should do to achieve a desired outcome

E) B) and C)
F) A) and D)

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Houz Inc. is a regional furniture manufacturer who specializes in new midcentury replicas at affordable prices. The management and decision makers at Houz gathered data from past years and are performing some analysis. If the company wants to address why their southern region recently experienced a decrease in customer orders, then what type of data analysis would be most appropriate for this, and why?


A) Descriptive: they need to know what happened to the number of customer orders in the Southern region
B) Diagnostic: they need to know why there was a decrease in customer orders in the Southern region
C) Predictive: they need to know what is most likely to happen to customer orders in the Southern region moving forward
D) Prescriptive: they need to plan what to do about the decrease in customer orders in the Southern region moving forward

E) B) and D)
F) A) and C)

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Data analytics has four broad categories that range in value and complexity. Each of the four category types strives towards answering questions that assist decision makers in their efforts to gather relevant data. Which of the following is an example of a question answered by diagnostic data analytics?


A) What is the change in the company's profitability across regions?
B) What is the expected volume of production for the next year?
C) What is the number of five-star reviews for the company online?
D) Why did the Western region have a decrease in profits when the East did not?

E) B) and D)
F) A) and C)

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Dan is the Chief Information Officer for Humphrey Company, and he is reviewing security-related policies for the organization. Humphrey Company collects a wide array of data from its employees and understands the importance of it. Which of the following is an example of an appropriate policy or practice based on the principles of proper data usage?


A) Employees disclose any security breach to management within five minutes of its initial discovery.
B) Employees keep passwords documented in an easily accessible place in case they are out of the office and someone else needs to access their accounts.
C) Employees submit their social media passwords to management so the organization can protect its online integrity.
D) Employers get access to personal files on each employee from human resources when they suspect malfeasance.

E) All of the above
F) A) and C)

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Although the field of data analytics is not perfect, it contains useful tools for management. What are three challenges and three opportunities for the use of data analytics?

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Three challenges for using data analytic...

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Tara oversees materials acquisition for an HVAC company, and she has raised concerns about their year-to-year increases in direct materials cost, and they would like to use analytics to help determine why this happened. What question could Tara ask first to help her start the analysis?


A) Was there a difference in costs between the different vendors we have used?
B) What can we do to prevent this from happening moving forward?
C) What do we expect the vendors we use to charge next year?
D) What was the overall difference in prices year-to-year?

E) A) and B)
F) A) and D)

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At the cross-section of descriptive and diagnostic analytics, there lies a place where analysts create a whole picture. The two types of data analytics accomplish different objectives but can also work together to create better analyses. Which of the following is an appropriate suggestion for improving your ability to communicate what your data is saying using data visualizations?


A) Do not leave blank or white spaces since this can make the graphics appear incomplete.
B) Make the data challenging to read so users will feel a sense of accomplishment if they comprehend it.
C) Use black and white only because color can make the visualizations overwhelming and difficult to decipher.
D) Use simple visualization tools like graphs or charts to help users orient themselves in the data.

E) B) and D)
F) None of the above

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Jordan is an economics student entering their senior year of college, and they are compiling data about their time in school. Jordan requested their transcript and needs to determine the best way to present their academic data. If Jordan wishes to calculate the number of A-grade they received during their time in college, which formula function would be the most appropriate?


A) The COUNTIF function in Microsoft Excel
B) The MEDIAN function in Microsoft Excel
C) The MODE function in Microsoft Excel
D) The What-If Analysis function in Microsoft Excel

E) B) and C)
F) None of the above

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Companies that collect data from their users must do so with great care and consideration before proceeding. Failure to exercise due care can have strongly negative consequences for companies who neglect this responsibility. Which of the following is an example of a company who violated the privacy of its users?


A) Alice's Tapestries had a data leak that exposed customers' email addresses for a brief time.
B) Delicious Deserts sent an email about promotions to all customers rather than only to those who opted-in for email announcements.
C) Java Inc. accidentally made its social media page public, including access to all members who had joined.
D) Purple Plastics' head accountant forgot to close a spreadsheet that listed pay rates of employees on their office computer screen.

E) A) and B)
F) None of the above

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