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The main service brokers provide to their producer-suppliers is their ability to:


A) finance.
B) warehouse.
C) furnish market information.
D) create assortments.
E) conduct market research for buyers.

F) D) and E)
G) A) and B)

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How do package delivery firms such as FedEx Corp. differ from freight forwarders?


A) Freight forwarders are typically owned by the manufacturer.
B) Freight forwarders typically do not own their own transportation equipment.
C) Only freight forwarders provide shippers with traffic management services.
D) Package delivery firms always use intermodal transportation.
E) There is no difference between package delivery firms and freight forwarders.

F) A) and E)
G) C) and D)

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According to the text, opportunities to cut costs, gain a competitive edge, and/or better satisfy customers Through changes in physical distribution have been made possible by:


A) the stringent rewriting of international import-export regulations.
B) deregulation in the transportation industry.
C) the development of larger, lightweight barges.
D) the development and implementation of computer-controlled-distribution (CCD) software.
E) the development of on-site distribution centers.

F) A) and D)
G) B) and C)

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KingMeritus is a wholesaler of automobile parts for the OEM market and the aftermarket. The Company is working to reduce its costs. According to a company vice president, KingMeritus will begin "monitoring its suppliers and other members of its distribution channels, and when necessary, quickly collaborating with them to improve quality and to reduce costs and solve problems early." In other words, KingMeritus is going to make greater use of:


A) the customer-distribution matrix.
B) the systems approach to marketing.
C) integrated marketing distribution (IMD) .
D) supply chain management.
E) materials handling heuristics.

F) A) and B)
G) C) and E)

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A strategic use of physical distribution is to:


A) keep all costs low, even if it means sacrificing customer satisfaction.
B) stabilize prices in different markets by adjusting for gluts and shortages.
C) create place and form utility.
D) avoid conflicts by keeping physical distribution issues and channel selection decisions separate.
E) accelerate seasonality in production and consumption cycles.

F) A) and C)
G) A) and B)

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The transportation of a pint of strawberries grown in Florida to a manufacturer of strawberry jam made in Pennsylvania creates time utility.

A) True
B) False

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Transaction economies occur when wholesaling middlemen are eliminated from the chain of distribution.

A) True
B) False

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Which of the following statements about a market-response system is True?


A) Products are pushed through distribution channels with a market-response system.
B) A market-response system focuses on production.
C) A market-response can often produce excess inventory.
D) A market-response system is more concerned with the relationship between producers and their . suppliers than with the relationship between middlemen and final consumers.
E) None of the above statements about a market-response system is True.

F) A) and D)
G) C) and D)

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When Fadil Karam decided to sell 5 acres of land, he contacted Christina Whiten. She showed the land To a young couple who wanted a home site, explained to them about the market for land in the area, and negotiated the sales terms. She left the final decision about the sale up to Karam and the young couple. Whiten is most likely a:


A) selling agent.
B) manufacturers' agent.
C) drop shipper.
D) broker.
E) commission merchant.

F) C) and D)
G) B) and D)

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Effective supply chain management focuses strictly on the individual logistics activities and not on the synergy of those activities.

A) True
B) False

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Years ago, sons traditionally entered the profession of their fathers. It has become much less commonplace today--but not for the Pulley family. The father Keith Pulley is a selling agent, a type of middlemen, and all four of his sons are also involved closely with distribution strategy. The oldest son Craig operates a manufacturer's sales office. George is a broker while Troy operates a trucking company. The youngest Jonathan runs a wholesale company that specializes in importing fresh-cut flowers. -Since some of the individual flowers Jonathan handles can wholesale for $20 a stalk, he would most Likely use which transportation method to get the flowers from fields in South America to his warehouse In Miami?


A) air
B) pipeline
C) water
D) rail
E) highway

F) B) and D)
G) A) and D)

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A producer-supplier would most likely pick an agent wholesaling middleman instead of a merchant Wholesaler when the product:


A) is restocked frequently, like dairy products.
B) is made to order, like a presentation guitar.
C) is being sold to geographically dispersed customers.
D) is a technologically complex computer system.
E) has a large gross margin.

F) B) and C)
G) B) and D)

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Years ago, sons traditionally entered the profession of their fathers. It has become much less commonplace today--but not for the Pulley family. The father Keith Pulley is a selling agent, a type of middlemen, and all four of his sons are also involved closely with distribution strategy. The oldest son Craig operates a manufacturer's sales office. George is a broker while Troy operates a trucking company. The youngest Jonathan runs a wholesale company that specializes in importing fresh-cut flowers. -In his business, the Pulley father would most likely handle:


A) real estate.
B) textbooks.
C) video and audio tapes.
D) computer software.
E) textiles.

F) A) and B)
G) A) and C)

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Auction companies will most likely be used in the wholesaling of:


A) bricks, slate, gravel, and sand.
B) living room sets, bedroom sets, and dining room furniture.
C) fruit, tobacco and used cars.
D) computers, satellite dishes, and VCRs.
E) store fixtures.

F) D) and E)
G) A) and D)

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Collaborative planning, forecasting, and replenishment (CPFR) :


A) is an expanded version of a market response system.
B) supports customer relationship management.
C) typically involves a retail chain and a wholesaler.
D) allows buyers and sellers to interactively develop a joint sales forecast.
E) is accurately described by all of the above.

F) A) and B)
G) A) and E)

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Which of the following is an example of a wholesaling transaction?


A) An Olympic athlete buys a plane ticket for his mother's trip to the competition.
B) A photographer buys film for his mother's camera.
C) An architect buys a box of pencils for his daughter's birthday.
D) A caterer buys a gross of wine glasses to use at a wedding she is catering.
E) A farmer buys a package of melon seeds for his garden.

F) B) and E)
G) C) and D)

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To maintain their competitiveness and boost profits, full-service wholesalers are striving to improve their Own operations by:


A) partnering with manufacturers.
B) expanding their assortment of services.
C) adopting advanced technology.
D) enhancing service quality.
E) doing all of the above.

F) A) and B)
G) A) and D)

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Merchant wholesalers:


A) are the smallest segment of wholesaling firms when measured by number of establishments.
B) are independently owned firms that engage primarily in wholesaling and take title to products being
Distributed.
C) are independently owned firms that do not take title to the products being distributed.
D) are manufacturer-owned organizations that perform primarily wholesaling tasks for their owner
Companies.
E) engage in both wholesaling and retailing activities for manufacturers and consumers.

F) B) and E)
G) C) and D)

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A selling agent will most likely be used when the seller:


A) wants to retain considerable control over promotion and distribution policies.
B) wants a middleman to take over all marketing tasks.
C) wants distribution in a market currently not covered by its sales force.
D) is strong financially and sells installation-type industrial goods.
E) markets its products only during the summer months.

F) A) and E)
G) A) and D)

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To see if you are looking at a manufacturer's sales branch or a manufacturer's sales office, you should Note:


A) the types of customers it sells to.
B) whether it carries a stock of the products it sells.
C) the number of services it provides.
D) the type of manufacturer that owns it.
E) its costs of operation.

F) A) and B)
G) A) and E)

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