Question 1

What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"

Accepted Answer

A)  causal research
B)  exploratory research
C)  situation analysis research
D)  descriptive researchE) A) and D)
F) A) and C)

Question 2

A research project refers to numerous related studies that come together to address issues about a single company.

Accepted Answer

A) True 
 B)False

Question 3

_____ is the process of developing and selecting from alternative methods of resolving a problem or choosing from among alternative opportunities.

Accepted Answer

A)  Marketing
B)  Marketing research
C)  Decision making
D)  VerificationE) A) and B)
F) All of the above

Question 4

A formal,logical explanation of some events that includes descriptions of how things relate to one another is called a(n) :

Accepted Answer

A)  hypothesis
B)  theory
C)  causal statement
D)  empirical studyE) None of the above
F) A) and C)

Question 5

When the researcher has only one or a small number of research objectives that can be addressed in a single study,that study is referred to as a:

Accepted Answer

A)  research project
B)  research program
C)  research assessment
D)  research snapshotE) All of the above
F) C) and D)

Question 6

Companies,such as Kraft and Procter & Gamble,conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities.What type of marketing research is this?

Accepted Answer

A)  inferential
B)  causal
C)  descriptive
D)  exploratoryE) None of the above
F) C) and D)

Question 7

A conclusion that,when one thing happens,another specific thing will follow is known as a ____.

Accepted Answer

A)  diagnostic analysis
B)  manipulation
C)  causal inference
D)  deliverableE) A) and B)
F) A) and C)

Question 8

Over the past two years,home values have been decreasing.This is an example of a(n) :

Accepted Answer

A)  symptom
B)  ambiguous situation
C)  descriptive hypothesis
D)  causal inferenceE) All of the above
F) A) and B)

Question 9

Unobtrusive methods of data gathering are those in which the subjects do not have to be disturbed for data to be collected.

Accepted Answer

A) True 
 B)False

Question 10

In its simplest form,a research hypothesis is a "guess" about the outcome of a research study.

Accepted Answer

A) True 
 B)False

Question 11

Checking the data collection forms to correct omissions,illegibly written responses,and the consistency of answers is called ____________________.

Accepted Answer

The answer of Checking the data collection forms to correct...

Question 12

Descriptive studies are conducted with a considerable understanding of the situation being studied.

Accepted Answer

A) True 
 B)False

Question 13

Concomitant variation is sufficient evidence to determine causality in experiments.

Accepted Answer

A) True 
 B)False

Question 14

The first stage in the research process is to plan a research design.

Accepted Answer

A) True 
 B)False

Question 15

Properly defining a problem can be more difficult than solving it.

Accepted Answer

A) True 
 B)False

Question 16

Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:

Accepted Answer

A)  market threat
B)  market opportunity
C)  backward linkage
D)  test marketE) A) and B)
F) A) and C)

Question 17

All of the following are types of marketing research EXCEPT ____.

Accepted Answer

A)  exploratory marketing
B)  selective marketing
C)  descriptive marketing
D)  causal marketingE) All of the above
F) C) and D)

Question 18

Pilot studies are a formal research method that produce precise results.

Accepted Answer

A) True 
 B)False

Question 19

The overall series of marketing research projects is called a ____________________.

Accepted Answer

The answer of The overall series of marketing research projects...

Question 20

Conditional causality means that a cause is necessary but not sufficient to bring about the effect.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Research Process

Conditional causality means that a cause is necessary but not sufficient to bring about the effect.

Correct AnswerverifiedShow Answer

_____ is the process of developing and selecting from alternative methods of resolving a problem or choosing from among alternative opportunities.

Correct AnswerverifiedShow Answer

Companies,such as Kraft and Procter & Gamble,conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities.What type of marketing research is this?

Correct AnswerverifiedShow Answer

The overall series of marketing research projects is called a ____________________.

Correct AnswerverifiedShow Answer

All of the following are types of marketing research EXCEPT ____.

Correct AnswerverifiedShow Answer

Descriptive studies are conducted with a considerable understanding of the situation being studied.

Correct AnswerverifiedShow Answer

Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:

Correct AnswerverifiedShow Answer

A research project refers to numerous related studies that come together to address issues about a single company.

Correct AnswerverifiedShow Answer

What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"

Correct AnswerverifiedShow Answer

Properly defining a problem can be more difficult than solving it.

Correct AnswerverifiedShow Answer

Concomitant variation is sufficient evidence to determine causality in experiments.

Correct AnswerverifiedShow Answer

Pilot studies are a formal research method that produce precise results.

Correct AnswerverifiedShow Answer

The first stage in the research process is to plan a research design.

Correct AnswerverifiedShow Answer

In its simplest form,a research hypothesis is a "guess" about the outcome of a research study.

Correct AnswerverifiedShow Answer

Checking the data collection forms to correct omissions,illegibly written responses,and the consistency of answers is called ____________________.

Correct AnswerverifiedShow Answer

A conclusion that,when one thing happens,another specific thing will follow is known as a ____.

Correct AnswerverifiedShow Answer

A formal,logical explanation of some events that includes descriptions of how things relate to one another is called a(n) :

Correct AnswerverifiedShow Answer

Unobtrusive methods of data gathering are those in which the subjects do not have to be disturbed for data to be collected.

Correct AnswerverifiedShow Answer

Over the past two years,home values have been decreasing.This is an example of a(n) :

Correct AnswerverifiedShow Answer

When the researcher has only one or a small number of research objectives that can be addressed in a single study,that study is referred to as a:

Correct AnswerverifiedShow Answer

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