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After an increase in demand in a constant-cost industry, firms will find themselves with higher average cost curves.

A) True
B) False

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Marginal revenue is


A) total revenue divided by the total quantity of output.
B) the change in profit divided by the change in the quantity of output.
C) the change in total revenue divided by the change in total cost.
D) the change in total revenue divided by the change in the quantity of output.

E) A) and B)
F) C) and D)

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Under what conditions should a competitive firm shut down in the short run?

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When market price is below ave...

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Figure 12-1 Figure 12-1    -Refer to Figure 12-1.If the firm is producing 700 units, A) it is making a profit. B) it is incurring a loss. C) it should cut back its output to maximize profit. D) it should increase its output to maximize profit. -Refer to Figure 12-1.If the firm is producing 700 units,


A) it is making a profit.
B) it is incurring a loss.
C) it should cut back its output to maximize profit.
D) it should increase its output to maximize profit.

E) A) and B)
F) A) and C)

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Figure 12-6 Figure 12-6     Figure 12-6 shows the demand, marginal cost (MC) and average total cost (ATC) curves for Jason's House of Apples. -Refer to Figure 12-6.If Jason maximizes his profit he will produce the output level indicated by point ________ and his average profit will equal ________. A) d; $3 minus ATC at point d B) b; $3 minus ATC at point b C) e; $3 minus ATC at point e D) a; $3 Figure 12-6 shows the demand, marginal cost (MC) and average total cost (ATC) curves for Jason's House of Apples. -Refer to Figure 12-6.If Jason maximizes his profit he will produce the output level indicated by point ________ and his average profit will equal ________.


A) d; $3 minus ATC at point d
B) b; $3 minus ATC at point b
C) e; $3 minus ATC at point e
D) a; $3

E) B) and C)
F) A) and D)

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A perfectly competitive firm breaks even at a price equal to its minimum average total cost.

A) True
B) False

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What is always true at the quantity where a firm's average total cost equals average revenue?


A) The firm's revenue is maximized.
B) The firm's profit is maximized.
C) The firm breaks even.
D) Marginal cost equals marginal revenue.

E) B) and C)
F) A) and D)

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If total revenue exceeds fixed cost, a firm


A) should produce in the short run.
B) has covered its variable cost.
C) is making short-run profits.
D) may or may not produce in the short run, depending on whether total revenue covers variable cost.

E) None of the above
F) All of the above

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If a firm shuts down in the short run,


A) its loss equals zero.
B) its loss equals its fixed cost.
C) is makes zero economic profit.
D) its total revenue is not large enough to cover its fixed cost.

E) C) and D)
F) A) and C)

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Suppose there are economies of scale in the production of a specialized memory chip that is used in manufacturing microwaves.This suggests that the microwave industry is a decreasing-cost industry.

A) True
B) False

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A perfectly competitive firm in long-run equilibrium produces output at the lowest possible average total cost.

A) True
B) False

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In the short run, a firm might choose to produce rather than shut down even if its market price is less than its average total cost of production.

A) True
B) False

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A perfectly competitive firm in a constant-cost industry produces 1,000 units of a good at a total cost of $50,000.If the prevailing market price is $48, the number of firms and the industry's output will decrease in the long run.

A) True
B) False

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In the short run, a firm that incurs losses might choose to produce rather than shut down if the amount of its revenue is less than its fixed cost.

A) True
B) False

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Perfectly competitive industries tend to produce low-priced, low-technology products.

A) True
B) False

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A wheat farmer and a firm in a perfectly competitive market are similar in that


A) both face vertical demand curves.
B) both have to lower their prices if a rival firm lowers its price.
C) both face horizontal demand curves.
D) both will earn an economic profit if their total revenue equals their total cost.

E) All of the above
F) B) and C)

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If price is equal to average variable cost, then a perfectly competitive firm breaks even.

A) True
B) False

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In long-run competitive equilibrium, the perfectly competitive firm produces where price equals minimum average total cost. a.What is this efficiency criterion called? b.How does it benefit consumers?

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a.Productive efficiency
b.Productive eff...

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An industry's long-run supply curve shows


A) the relationship in the long run between market price and quantity supplied.
B) how the government determines the price of the product.
C) how average productivity is changing.
D) greater than normal profit.

E) A) and C)
F) B) and D)

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Table 12-2 Table 12-2     Table 12-2 lists the various pounds (lbs.) of apples that Margie Stattler can sell. Assume that Margie operates in a perfectly competitive market. -Refer to Table 12-2.What is Margie's total revenue if she sells 250 pounds of apples? A) $250 B) $500 C) $750 D) There is not enough information in the table to determine Margie's total revenue. Table 12-2 lists the various pounds (lbs.) of apples that Margie Stattler can sell. Assume that Margie operates in a perfectly competitive market. -Refer to Table 12-2.What is Margie's total revenue if she sells 250 pounds of apples?


A) $250
B) $500
C) $750
D) There is not enough information in the table to determine Margie's total revenue.

E) A) and B)
F) A) and C)

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