Question 1

Leading companies operating internationally tend to:

Accepted Answer

A)   focus on excelling in all three value disciplines.
B)   spread their competencies equally across value disciplines.
C)   excel in two value disciplines and meet industry standards on the other one.
D)   excel in one value discipline and meet industry standards on the other two.
E)   vary their strategy and focus on value disciplines depending on local competition.F) None of the above
G) C) and D)

Question 2

The distinguishing feature of a dominant firm is that it holds a significantly higher market share than its other competitors in the market.

Accepted Answer

A) True 
 B)False

Question 3

The location of upstream activities should usually be located in the country where the buyer is located.

Accepted Answer

A) True 
 B)False

Question 4

Discuss the trade-offs between standardisation and adaptation.

Accepted Answer

Standardisation exemplifies global integ...

Question 5

When segmenting international markets, there are three segmentation scenarios that include international segments, regional segments or unique segments.

Accepted Answer

A) True 
 B)False

Question 6

Factor conditions and firm strategy, structure and rivalry are both components of the generalised double diamond.

Accepted Answer

A) True 
 B)False

Question 7

Companies cannot successfully pursue more than one value discipline at the same time.

Accepted Answer

A) True 
 B)False

Question 8

Competitive advantage is the advantage gained over competitors by offering:

Accepted Answer

A)   wider distribution.
B)   greater perceived value.
C)   superior products.
D)   online advertising and communication.
E)   all of the above.F) D) and E)
G) None of the above

Question 9

Under Porter's three competitive strategies of cost leadership, differentiation and focus, it is not possible for a firm to have a combination of high differentiation strategy and focus strategy at the same time.

Accepted Answer

A) True 
 B)False

Question 10

According to Fisher et al. (2006) , there are four basic components of an effective international marketing strategy, which are:

Accepted Answer

A)   product differentiation, cost focus, scope of operations and customer focus.
B)   market segmentation, distinctive competence, scope of operations and synergy.
C)   target marketing, product differentiation, positioning and market segmentation.
D)   distinctive competence, scope of operations, resource deployment and synergy.
E)   distinctive competence, competitor knowledge, synergy and resource deployment.F) A) and B)
G) A) and E)

Question 11

An advantage of a firm choosing to standardise its international marketing approach is:

Accepted Answer

A)   it can meet the needs of customers more precisely.
B)   there is an ability to portray a consistent image and build global brands.
C)   it can enjoy unique appeal.
D)   it can achieve greater success in combating customer resistance.
E)   options B and C only.F) B) and C)
G) C) and E)

Question 12

In order to defend itself against attacks from challenger firms, a follower firm must:

Accepted Answer

A)   keep its manufacturing costs low and its product and services quality high.
B)   closely watch its weaker flanks.
C)   attack other firms its own size or smaller local firms.
D)   be bold in everything it does.
E)   undertake a strategic withdrawal.F) A) and C)
G) A) and B)

Question 13

The double diamond approach is used to:

Accepted Answer

A)   overcome the shortcoming of national competitive advantage models that do not consider related economies.
B)   analyse the attractiveness of export markets.
C)   determine the likely success of international marketing strategies within geographic clusters.
D)   overcome the shortcoming of national competitive advantage models that do not include foreign activities.
E)   none of the above.F) None of the above
G) A) and E)

Question 14

'Mirroring capability' is where:

Accepted Answer

A)   companies focus on linear relationships within the value chain.
B)   businesses coordinate, measure and control business processes.
C)   companies use the flow of information in their virtual value chain to create new customer relationships.
D)   the notion that the next person in the value chain is also your customer is emphasised.
E)   physical steps in the value chain are substituted with virtual ones to create a parallel value chain.F) A) and D)
G) A) and C)

Question 15

Which one of the following statements is true?

Accepted Answer

A)   The more that one firm's strategy resembles the strategy of another firm, the more the two firms compete.
B)   For two firms to compete, they must develop identical strategies.
C)   The more that one firm's strategy resembles another firm's strategy, the less the two firms compete.
D)   The less that one firm's strategy resembles the strategy of another firm, the more the two firms compete.
E)   None of these statements is true.F) C) and E)
G) None of the above

Question 16

Perceived national challenges, along with a cluster of domestic rivals, will stimulate factor creation in Porter's model.

Accepted Answer

A) True 
 B)False

Question 17

Michael Porter (1980)  suggested three basic competitive strategies that firms can pursue. These are overall:

Accepted Answer

A)   price leadership, product differentiation and market focus.
B)   product leadership, product standardisation and market focus.
C)   comparative advantage, product specialisation and market focus.
D)   price leadership, product standardisation and market focus.
E)   cost leadership, product differentiation and market focus.F) B) and E)
G) B) and D)

Question 18

An organisation is based in a country where the incoming government has embarked on economic reforms based on deregulating the market. According to Porter's five forces model, which of the forces will be most significantly affected?

Accepted Answer

A)   threat of new entrants and threat of substitutes
B)   threat of new entrants, new substitutes, increased rivalry and increased bargaining power of buyers
C)   threat of new entrants, new substitutes, increased rivalry, increased bargaining power of buyers and bargaining power of suppliers
D)   threat of new entrants
E)   threat of new entrants, new substitutes and increased rivalryF) C) and D)
G) B) and C)

Question 19

Porter suggests that the four determinants of national competitive advantage are; factor conditions, supply conditions, supporting industries and firm infrastructure.

Accepted Answer

A) True 
 B)False

Question 20

At its narrowest level, a company can define its competitors as:

Accepted Answer

A)   all those companies that offer the same level of service.
B)   those companies that offer a similar product to the same customer at a similar price.
C)   all those producers making the same product or class of product.
D)   all those companies competing for the same consumer dollar.
E)   none of the above.F) A) and E)
G) All of the above

Exam 9: International Competitive Strategy

According to Fisher et al. (2006) , there are four basic components of an effective international marketing strategy, which are:

Correct AnswerverifiedShow Answer

The double diamond approach is used to:

Correct AnswerverifiedShow Answer

Competitive advantage is the advantage gained over competitors by offering:

Correct AnswerverifiedShow Answer

Michael Porter (1980) suggested three basic competitive strategies that firms can pursue. These are overall:

Correct AnswerverifiedShow Answer

Which one of the following statements is true?

Correct AnswerverifiedShow Answer

The location of upstream activities should usually be located in the country where the buyer is located.

Correct AnswerverifiedShow Answer

Perceived national challenges, along with a cluster of domestic rivals, will stimulate factor creation in Porter's model.

Correct AnswerverifiedShow Answer

Leading companies operating internationally tend to:

Correct AnswerverifiedShow Answer

Companies cannot successfully pursue more than one value discipline at the same time.

Correct AnswerverifiedShow Answer

Under Porter's three competitive strategies of cost leadership, differentiation and focus, it is not possible for a firm to have a combination of high differentiation strategy and focus strategy at the same time.

Correct AnswerverifiedShow Answer

'Mirroring capability' is where:

Correct AnswerverifiedShow Answer

Discuss the trade-offs between standardisation and adaptation.

Correct AnswerverifiedStandardisation exemplifies global integ...View AnswerShow Answer

Factor conditions and firm strategy, structure and rivalry are both components of the generalised double diamond.

Correct AnswerverifiedShow Answer

An organisation is based in a country where the incoming government has embarked on economic reforms based on deregulating the market. According to Porter's five forces model, which of the forces will be most significantly affected?

Correct AnswerverifiedShow Answer

The distinguishing feature of a dominant firm is that it holds a significantly higher market share than its other competitors in the market.

Correct AnswerverifiedShow Answer

When segmenting international markets, there are three segmentation scenarios that include international segments, regional segments or unique segments.

Correct AnswerverifiedShow Answer

In order to defend itself against attacks from challenger firms, a follower firm must:

Correct AnswerverifiedShow Answer

An advantage of a firm choosing to standardise its international marketing approach is:

Correct AnswerverifiedShow Answer

Porter suggests that the four determinants of national competitive advantage are; factor conditions, supply conditions, supporting industries and firm infrastructure.

Correct AnswerverifiedShow Answer

At its narrowest level, a company can define its competitors as:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Standardisation exemplifies global integ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified