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Exam 10: E-Commerce: Digital Markets and Digital Goods

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Question 91

True/False

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Social networking is so appealing that it has inspired a new type of e-commerce experience called m-commerce.

A) True
B) False

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verified

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Question 92

Multiple Choice

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Digital goods are goods that are

A) produced digitally.
B) sold over digital networks.
C) delivered digitally.
D) used with digital equipment.

E) A) and C)
F) A) and D)

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Question 93

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Amazon.com uses Web personalization as a major marketing tool.

A banner ad opens a new window automatically and does not disappear until the user clicks on it.

Automobile manufacturing is an example of a vertical market.

Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.

Online marketplaces

Myspace is the leader in social networking;it has waged a constant struggle to develop viable methods of generating revenue.

TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online.Their customers are people from technical fields who shop there because of the specialization of TextnooksRus.What major electronic commerce category best describes this scenario?

The Internet shrinks information asymmetry.

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?