Question 1

The six reasons consumers shop and buy online are

Accepted Answer

A)  interest,personalization,cost,control,speed,and customization.
B)  customization,customerization,price,service,entertainment,and convenience.
C)  content,context,utility,entertainment,communication,and cost.
D)  convenience,choice,customization,communication,cost,and control.
E)  control,utility,interest,personalization,choice,and flexibility.F) B) and E)
G) A) and B)

Question 2

When Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart.She next went to checkout where she confirmed her purchase,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the ________ website design element.

Accepted Answer

A)  context
B)  community
C)  content
D)  commerce
E)  connectionF) B) and E)
G) D) and E)

Question 3

To gauge website stickiness,companies use the following formula:

Accepted Answer

A)  Average time spent per unique hourly visitor in minutes = (Average visits per unique hourly visitor) × (Average time spent per visit in minutes) .
B)  Average time spent per unique daily visitor in minutes = (Average visits per unique daily visitor) × (Average time spent per visit in minutes) .
C)  Average time spent per unique weekly visitor in minutes = (Average visits per unique weekly visitor) × (Average time spent per visit in minutes) .
D)  Average time spent per unique yearly visitor in minutes = (Average visits per unique yearly visitor) × (Average time spent per visit in minutes) .
E)  Average time spent per unique monthly visitor in minutes = (Average visits per unique monthly visitor) × (Average time spent per visit in minutes) .F) A) and C)
G) B) and E)

Question 4

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and ________,which refers to the amount of time per month that visitors spend on their websites.

Accepted Answer

A)  stickiness
B)  glueyness
C)  gumminess
D)  adhesiveness
E)  connectivenessF) None of the above
G) D) and E)

Question 5

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

Accepted Answer

A)  bots.
B)  cookies.
C)  spiders.
D)  spam.
E)  interstitials.F) A) and B)
G) A) and C)

Question 6

Out-of-date items such as last year's models of computer equipment and accessories are often priced using

Accepted Answer

A)  time-sensitive pricing.
B)  real-time response pricing.
C)  dynamic pricing.
D)  auction pricing.
E)  transparent pricing.F) C) and D)
G) D) and E)

Question 7

Which of the following is one of three rules for a company to successfully employ permission marketing?

Accepted Answer

A)  Opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors.
B)  The firm will never buy marketing lists from other companies that may contain their personal information.
C)  Customers are given the option to opt-out,or change the kind,amount,or timing of information sent to them.
D)  Customers will receive a "30-day money-back guarantee if not 100 percent satisfied" for any product purchased online.
E)  Customers will be protected from identity theft for any product purchased from its website.F) A) and D)
G) A) and B)

Question 8

In 2004 the ________ Act became effective,restricting information collection and unsolicited e-mail promotions on the Internet.

Accepted Answer

A)  Anti-SPAM
B)  E-Mail Privacy
C)  Digital Marketing
D)  Consumer E-Mail Solicitation
E)  CAN-SPAMF) C) and E)
G) A) and B)

Question 9

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A)  convenience.
B)  customization.
C)  communication.
D)  cost.
E)  control.F) A) and E)
G) B) and C)

Question 10

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout,a feature that requires

Accepted Answer

A)  offering the greatest selection.
B)  speeding up the delivery process.
C)  stored cookies.
D)  offering the best value for the price.
E)  creating a strong customer relationship.F) B) and C)
G) B) and E)

Question 11

Which of the following characteristics of online shopping contributes to its convenience?

Accepted Answer

A)  Customers don't have to fight traffic,find a parking space,walk long aisles,or stand in store checkout lines.
B)  Consumers can avail themselves of numerous websites for almost any product or service they want.
C)  Consumers who prefer one-of-a-kind items that fit their specific needs can create them online.
D)  Consumers can engage in an electronic dialogue with marketers.
E)  Consumers are in charge in the marketspace.F) C) and E)
G) B) and E)

Question 12

Marketers produce a customer experience through seven website design elements,including which of these?

Accepted Answer

A)  commerce
B)  creativity
C)  consistency
D)  collaboration
E)  controlF) B) and D)
G) C) and D)

Question 13

Which of these may be a reason why consumers do not shop and buy online?

Accepted Answer

A)  bots
B)  dynamic pricing
C)  spam
D)  cookies
E)  showroomingF) D) and E)
G) A) and D)

Question 14

Which of the following statements about cost and its impact on online shopping is most accurate?

Accepted Answer

A)  Dynamic pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions.
B)  The margin for online offerings is usually higher than those purchased in traditional marketplaces.
C)  Dynamic pricing is the most commonly used pricing strategy for Internet purchases.
D)  Any price advantage for online purchases is lost in shipping and handling fees.
E)  Lower costs for external information search is one of the major reasons for the popularity of online shopping.F) A) and D)
G) C) and E)

Question 15

Which of the following is a popular product category for showrooming?

Accepted Answer

A)  beauty products
B)  music
C)  jewelry
D)  consumer electronics
E)  furnitureF) None of the above
G) B) and E)

Question 16

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A)  Eighty percent of online sales occur on weekdays.
B)  The busiest online shopping day is Saturday.
C)  Only 10 percent of consumers say they visit websites from their place of work.
D)  Most people buy online when they are sad or depressed.
E)  Favorite websites for workday shopping and buying feature shoes or work attire.F) None of the above
G) B) and E)

Question 17

What are the three steps in implementing multichannel marketing?

Accepted Answer

Efforts to implement multichannel market...

Question 18

iVillage.com is a website targeted at women who share common interests such as career management,personal finances,parenting,relationships,beauty,and health.The site features articles,newsletters,and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A)  control.
B)  customization.
C)  convenience.
D)  choice.
E)  communication.F) A) and E)
G) B) and E)

Question 19

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

Accepted Answer

A)  spam.
B)  a blog.
C)  buzz.
D)  a forum.
E)  a journalog.F) A) and E)
G) A) and D)

Question 20

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Accepted Answer

A)  viral marketing.
B)  buzz.
C)  data mining.
D)  behavioral targeting.
E)  spyware.F) A) and C)
G) D) and E)

Exam 21: Implementing Interactive and Multichannel Marketing

In 2004 the ________ Act became effective,restricting information collection and unsolicited e-mail promotions on the Internet.

Correct Answer
verified

To gauge website stickiness,companies use the following formula:

Correct Answer
verified

What are the three steps in implementing multichannel marketing?

Correct Answer
verified
Efforts to implement multichannel market...
View Answer

Which of the following characteristics of online shopping contributes to its convenience?

Correct Answer
verified

Correct Answer
verified

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

Correct Answer
verified

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct Answer
verified

Which of the following is a popular product category for showrooming?

Correct Answer
verified

Which of the following statements about cost and its impact on online shopping is most accurate?

Correct Answer
verified

Which of these may be a reason why consumers do not shop and buy online?

Correct Answer
verified

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout,a feature that requires

Correct Answer
verified

Out-of-date items such as last year's models of computer equipment and accessories are often priced using

Correct Answer
verified

The six reasons consumers shop and buy online are

Correct Answer
verified

Correct Answer
verified

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

Correct Answer
verified

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and ________,which refers to the amount of time per month that visitors spend on their websites.

Correct Answer
verified

Marketers produce a customer experience through seven website design elements,including which of these?

Correct Answer
verified

Which of the following is one of three rules for a company to successfully employ permission marketing?

Correct Answer
verified

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Correct Answer
verified

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Correct Answer
verified

Exam 21: Implementing Interactive and Multichannel Marketing

In 2004 the ________ Act became effective,restricting information collection and unsolicited e-mail promotions on the Internet.

Correct AnswerverifiedShow Answer

To gauge website stickiness,companies use the following formula:

Correct AnswerverifiedShow Answer

What are the three steps in implementing multichannel marketing?

Correct AnswerverifiedEfforts to implement multichannel market...View AnswerShow Answer

Which of the following characteristics of online shopping contributes to its convenience?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

Correct AnswerverifiedShow Answer

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct AnswerverifiedShow Answer

Which of the following is a popular product category for showrooming?

Correct AnswerverifiedShow Answer

Which of the following statements about cost and its impact on online shopping is most accurate?

Correct AnswerverifiedShow Answer

Which of these may be a reason why consumers do not shop and buy online?

Correct AnswerverifiedShow Answer

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout,a feature that requires

Correct AnswerverifiedShow Answer

Out-of-date items such as last year's models of computer equipment and accessories are often priced using

Correct AnswerverifiedShow Answer

The six reasons consumers shop and buy online are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

Correct AnswerverifiedShow Answer

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and ________,which refers to the amount of time per month that visitors spend on their websites.

Correct AnswerverifiedShow Answer

Marketers produce a customer experience through seven website design elements,including which of these?

Correct AnswerverifiedShow Answer

Which of the following is one of three rules for a company to successfully employ permission marketing?

Correct AnswerverifiedShow Answer

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Correct AnswerverifiedShow Answer

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified
Efforts to implement multichannel market...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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