FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Pricing Management

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 71

Multiple Choice

Review LaterAdd Note

Review Later

To attract customers into a store, Safeway advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called

A) price lining.
B) special-event pricing.
C) differential pricing.
D) comparison discounting.
E) price leader pricing.

F) C) and E)
G) A) and E)

Correct Answer

verified

Show Answer

Question 72

Multiple Choice

Review LaterAdd Note

Review Later

Research indicates that both market share and ____ are good indicators of profitability.

A) low pricing
B) product quality
C) limited competition
D) sales growth
E) ROI pricing

F) A) and B)
G) C) and D)

Correct Answer

verified

Show Answer

Question 73

Multiple Choice

Review LaterAdd Note

Competitors' prices, along with the marketing variables they emphasize, are determining factors in

Showing a product's price along with its previous price, the price of a competing brand, or the price at another retail outlet is called

The pricing strategy that assumes that demand is relatively inelastic over certain price ranges is called

Scenario 13.1 Use the following to answer the questions. Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. -Refer to Scenario 13.1. Given Ray-Ban's plan for positioning the new sunglass line, they should use a ____ strategy when introducing their new product.

Odd-even pricing is

The management at Allied Electronics is having difficulty in raising the introductory price on system components to cover the increased costs of producing the sensing devices for home security systems. Apparently, Allied used a(n) ____ strategy in pricing these components.

Prestige pricing is used when a higher price is consistent with buyers' attitudes toward the quality or image of a product.

Explain the ethical implications of professional pricing.

Which of the following pricing strategies often results in a retailer losing money on the product?

If a business decides to reduce its prices once in a while on an unsystematic basis, it is using

Maintaining or increasing market share

When establishing prices, a marketer's first step is to

When Sharp first introduced its line of graphing calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy initially used by Sharp is called

Demand-based pricing strategies are easy to use.

A sale at The Bon Marche the day after Thanksgiving to kick off the Christmas season would be considered

If Kroger Food Stores advertises 2-liter bottles of Pepsi for 89 cents to generate store traffic that will purchase other items at regular prices, the grocer is using

If an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.

A penetration pricing strategy is particularly appropriate when demand is