Question 1

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

Accepted Answer

A)  communication.
B)  integrated marketing communications.
C)  tactile communication.
D)  kinesic communication.
E)  proxemic communication.F) A) and B)
G) B) and C)

Question 2

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

Accepted Answer

A)  guerilla marketing.
B)  viral marketing.
C)  buzz marketing.
D)  personal publicity.
E)  conversational promotion.F) A) and D)
G) None of the above

Question 3

As they walk to the car, Erin Brandeis tells her sales representative, Joachin Perez, that they may need to modify the price structure they just presented to the prospect. Erin bases her statement on the way the prospect folded his arms when Joachin quoted him the prices on the new system. Joachin says he didn't notice. Erin recommends a book on ____ communication to Joachin.

Accepted Answer

A)  tactile
B)  proxemic
C)  kinesic
D)  verbal
E)  signalF) None of the above
G) A) and E)

Question 4

If the push policy is used in promoting a product, the firm

Accepted Answer

A)  promotes directly to consumers.
B)  promotes only to the next marketing institution down the marketing channel.
C)  promotes the product to wholesalers only.
D)  promotes the product to retailers only.
E)  will be assured of having an effective promotional mix.F) A) and B)
G) C) and E)

Question 5

As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Accepted Answer

A)  encoding
B)  sourcing
C)  decoding
D)  sending
E)  receivingF) All of the above
G) D) and E)

Question 6

Does promotion cost too much relative to the benefits that it provides to customers?

Accepted Answer

The question of whether promotion costs ...

Question 7

Advertising is a paid form of nonpersonal communication.

Accepted Answer

A) True 
 B)False

Question 8

When encoding a message, the source should use signs or symbols that are new to the audience.

Accepted Answer

A) True 
 B)False

Question 9

The two main reasons for criticism of promotional activities are that promotion

Accepted Answer

A)  has some flaws, and it is deceptive.
B)  is deceptive, and it causes prices to rise.
C)  pervades our daily lives, and it creates needs in us.
D)  creates needs in us, and it encourages materialism.
E)  has some flaws, and it pervades our daily lives.F) All of the above
G) C) and E)

Question 10

What is the difference between a push policy and a pull policy? How is each implemented?

Accepted Answer

A push policy and a pull policy are two ...

Question 11

A breakfast cereal maker most likely will not use personal selling to promote its product.

Accepted Answer

A) True 
 B)False

Question 12

When feedback occurs, the source becomes the receiver.

Accepted Answer

A) True 
 B)False

Question 13

Viral marketing is an attempt to create a trend or acceptance of a product through word-of-mouth communications.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

Accepted Answer

A)  Joy advertises that its dish soap has more suds than Dawn, Sunlight, and other leading dish soaps.
B)  Joe Boxer and Kmart collaborate to promote Joe Boxer's lines of clothing and housewares.
C)  The Pork Council advertises pork as the "other white meat" and a healthier alternative to beef.
D)  After Ford promotes the towing capacity of its F-series trucks, DaimlerChrysler soon emphasizes the towing capacity of its Dodge trucks.
E)  Hyundai offers 10-year/100,000 mile warranties on its vehicles in order to give customers confidence in its brand name and automotive offerings.F) All of the above
G) A) and B)

Question 15

If a message to customers is not properly encoded, what might happen? How can a marketer make sure this does not happen?

Accepted Answer

If a message to customers is not properl...

Question 16

Channel capacity is determined by the most efficient component of the communication process.

Accepted Answer

A) True 
 B)False

Question 17

High-priced products usually depend heavily on which promotion mix ingredient?

Accepted Answer

A)  Advertising
B)  Personal selling
C)  Public relations
D)  Sales promotion
E)  TelemarketingF) None of the above
G) C) and D)

Question 18

Draw, label, and explain the communication process.

Accepted Answer

The communication process can be illustr...

Question 19

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

A)  communications channel.
B)  source.
C)  relay channel.
D)  decoder.
E)  sender.F) A) and E)
G) A) and B)

Question 20

Public relations

Accepted Answer

A)  should be used mostly to counteract any competitive promotions or negative publicity.
B)  is an element of promotion that should be handled on a continuous basis.
C)  should be used solely to respond to emergencies that could significantly damage the company's reputation.
D)  is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
E)  is generally not given much weight because the information is generated by the company itself.F) None of the above
G) A) and D)

Exam 16: Integrated Marketing Communications

Public relations

Correct Answer
verified

Channel capacity is determined by the most efficient component of the communication process.

Correct Answer
verified

As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Correct Answer
verified

When encoding a message, the source should use signs or symbols that are new to the audience.

Correct Answer
verified

Viral marketing is an attempt to create a trend or acceptance of a product through word-of-mouth communications.

Correct Answer
verified

The two main reasons for criticism of promotional activities are that promotion

Correct Answer
verified

Advertising is a paid form of nonpersonal communication.

Correct Answer
verified

When feedback occurs, the source becomes the receiver.

Correct Answer
verified

What is the difference between a push policy and a pull policy? How is each implemented?

Correct Answer
Answered by ExamLex AI
A push policy and a pull policy are two ...
View Answer

A breakfast cereal maker most likely will not use personal selling to promote its product.

Correct Answer
verified

Does promotion cost too much relative to the benefits that it provides to customers?

Correct Answer
Answered by ExamLex AI
The question of whether promotion costs ...
View Answer

If a message to customers is not properly encoded, what might happen? How can a marketer make sure this does not happen?

Correct Answer
Answered by ExamLex AI
If a message to customers is not properl...
View Answer

If the push policy is used in promoting a product, the firm

Correct Answer
verified

Correct Answer
verified

Draw, label, and explain the communication process.

Correct Answer
Answered by ExamLex AI
The communication process can be illustr...
View Answer

High-priced products usually depend heavily on which promotion mix ingredient?

Correct Answer
verified

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

Correct Answer
verified

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

Correct Answer
verified

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Correct Answer
verified

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

Correct Answer
verified

Exam 16: Integrated Marketing Communications

Public relations

Correct AnswerverifiedShow Answer

Channel capacity is determined by the most efficient component of the communication process.

Correct AnswerverifiedShow Answer

As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Correct AnswerverifiedShow Answer

When encoding a message, the source should use signs or symbols that are new to the audience.

Correct AnswerverifiedShow Answer

Viral marketing is an attempt to create a trend or acceptance of a product through word-of-mouth communications.

Correct AnswerverifiedShow Answer

The two main reasons for criticism of promotional activities are that promotion

Correct AnswerverifiedShow Answer

Advertising is a paid form of nonpersonal communication.

Correct AnswerverifiedShow Answer

When feedback occurs, the source becomes the receiver.

Correct AnswerverifiedShow Answer

What is the difference between a push policy and a pull policy? How is each implemented?

Correct AnswerAnswered by ExamLex AIA push policy and a pull policy are two ...View AnswerShow Answer

A breakfast cereal maker most likely will not use personal selling to promote its product.

Correct AnswerverifiedShow Answer

Does promotion cost too much relative to the benefits that it provides to customers?

Correct AnswerAnswered by ExamLex AIThe question of whether promotion costs ...View AnswerShow Answer

If a message to customers is not properly encoded, what might happen? How can a marketer make sure this does not happen?

Correct AnswerAnswered by ExamLex AIIf a message to customers is not properl...View AnswerShow Answer

If the push policy is used in promoting a product, the firm

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Draw, label, and explain the communication process.

Correct AnswerAnswered by ExamLex AIThe communication process can be illustr...View AnswerShow Answer

High-priced products usually depend heavily on which promotion mix ingredient?

Correct AnswerverifiedShow Answer

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

Correct AnswerverifiedShow Answer

Which of the following is the best example of the promotional objective of combating competitive promotional efforts?

Correct AnswerverifiedShow Answer

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Correct AnswerverifiedShow Answer

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
A push policy and a pull policy are two ...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The question of whether promotion costs ...
View Answer

Correct Answer
Answered by ExamLex AI
If a message to customers is not properl...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The communication process can be illustr...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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