Question 1

Studies show that early adopters of personal video recorders (PVRs) watch 60% of their televisions viewing from their computers,and skip ____% of the ads in these programs.

Accepted Answer

A)   50%
B)   20%
C)   90%
D)   75%
E)   35%F) C) and D)
G) A) and C)

Question 2

In contrast to network and selective spot advertising,local advertising is

Accepted Answer

A)   non-commissionable
B)   not available in prime time
C)   not prone to clutter
D)   only purchased by agencies
E)   more expensive to produceF) B) and E)
G) A) and C)

Question 3

When CTV streams its news programs directly on to their web site,this is an example of

Accepted Answer

A)   PVRs
B)   horizontal rotation
C)   media optimizers
D)   media convergence
E)   podcastingF) C) and E)
G) A) and B)

Question 4

In the case of sports programs,hockey and baseball broadcasts appeal largely to a particular viewing audience that is

Accepted Answer

A)   a mass audience aged 18-55
B)   males aged 8-28
C)   males aged 18-49
D)   males aged 25-65
E)   females aged 15-35F) A) and B)
G) A) and E)

Question 5

A commercial shown on any of the top 20 television shows in Canada has the potential to reach more than one million viewers.

Accepted Answer

A) True 
 B)False

Question 6

A multitude of specialty networks is available to viewers.Some of the more popular include

Accepted Answer

A)   TSN
B)   CBC North
C)   Global TV
D)   CTV Ontario
E)   Pay-Per-ViewF) A) and D)
G) None of the above

Question 7

A frequency discount is usually earned when buying television time as

Accepted Answer

A)   a minimum number of spots over a specified period of time
B)   seasonal advertising
C)   package plans
D)   continuous advertising
E)   volume advertisingF) B) and C)
G) A) and C)

Question 8

What are some of the advantages of advertising on television?

Accepted Answer

Advertisers can use the combination of s...

Question 9

List the dayparts in television used to determine the rates for commercials.

Accepted Answer

Television can be divided into three bro...

Question 10

Consumers have less control over their consumption of media than ever before.

Accepted Answer

A) True 
 B)False

Question 11

Together,the CBC and CTV national networks reach 99 per cent of

Accepted Answer

A)   men
B)   English-language households
C)   women
D)   adults 18 and over
E)   French-language householdsF) All of the above
G) A) and C)

Question 12

Which device allows viewers to edit out commercials?

Accepted Answer

A)   live television
B)   smartphones
C)   internet
D)   personal video recorders
E)   live radioF) B) and D)
G) A) and B)

Question 13

In Canada,there are only 10 specialty networks.

Accepted Answer

A) True 
 B)False

Question 14

Adult contemporary stations play popular and easy-listening music,current and past,and generally appeal to

Accepted Answer

A)   25- to 54-year-old males
B)   45- to 65-year-olds
C)   18- to 34-year-olds
D)   25- to 49-year-olds
E)   teens and tweensF) B) and E)
G) A) and D)

Question 15

Adult contemporary is the most popular radio station format for those between 25 to 54 years old.

Accepted Answer

A) True 
 B)False

Question 16

Of all the places Canadian consumers listen to the radio,a high amount of listening is done

Accepted Answer

A)   while waiting for the bus
B)  while driving
C)   at the gym
D)   outside
E)   at the grocery storeF) A) and B)
G) B) and E)

Question 17

What are some of the disadvantages of television advertising?

Accepted Answer

Television offers high reach potential a...

Question 18

Horizontal rotation refers to the placement of commercials based on the

Accepted Answer

A)   time of year
B)   station format
C)   time of day within various dayparts
D)   selection of AM vs. FM
E)   day of the weekF) All of the above
G) D) and E)

Question 19

When buying television time,the advertiser has several options,one of which is

Accepted Answer

A)   split runs
B)   co-op advertising
C)   selective-spot advertising
D)   four-week blocks
E)   seasonal purchasesF) All of the above
G) None of the above

Question 20

Network advertising is suitable for advertisers whose products and services are widely distributed and who have relatively large media budgets.

Accepted Answer

A) True 
 B)False

Exam 9: Broadcast Media: Television and Radio

Studies show that early adopters of personal video recorders (PVRs) watch 60% of their televisions viewing from their computers,and skip ____% of the ads in these programs.

Correct AnswerverifiedShow Answer

Consumers have less control over their consumption of media than ever before.

Correct AnswerverifiedShow Answer

A commercial shown on any of the top 20 television shows in Canada has the potential to reach more than one million viewers.

Correct AnswerverifiedShow Answer

In Canada,there are only 10 specialty networks.

Correct AnswerverifiedShow Answer

A frequency discount is usually earned when buying television time as

Correct AnswerverifiedShow Answer

In contrast to network and selective spot advertising,local advertising is

Correct AnswerverifiedShow Answer

Which device allows viewers to edit out commercials?

Correct AnswerverifiedShow Answer

Adult contemporary stations play popular and easy-listening music,current and past,and generally appeal to

Correct AnswerverifiedShow Answer

When CTV streams its news programs directly on to their web site,this is an example of

Correct AnswerverifiedShow Answer

List the dayparts in television used to determine the rates for commercials.

Correct AnswerverifiedTelevision can be divided into three bro...View AnswerShow Answer

When buying television time,the advertiser has several options,one of which is

Correct AnswerverifiedShow Answer

Adult contemporary is the most popular radio station format for those between 25 to 54 years old.

Correct AnswerverifiedShow Answer

A multitude of specialty networks is available to viewers.Some of the more popular include

Correct AnswerverifiedShow Answer

What are some of the advantages of advertising on television?

Correct AnswerverifiedAdvertisers can use the combination of s...View AnswerShow Answer

Network advertising is suitable for advertisers whose products and services are widely distributed and who have relatively large media budgets.

Correct AnswerverifiedShow Answer

Horizontal rotation refers to the placement of commercials based on the

Correct AnswerverifiedShow Answer

In the case of sports programs,hockey and baseball broadcasts appeal largely to a particular viewing audience that is

Correct AnswerverifiedShow Answer

What are some of the disadvantages of television advertising?

Correct AnswerverifiedTelevision offers high reach potential a...View AnswerShow Answer

Together,the CBC and CTV national networks reach 99 per cent of

Correct AnswerverifiedShow Answer

Of all the places Canadian consumers listen to the radio,a high amount of listening is done

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Television can be divided into three bro...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Advertisers can use the combination of s...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Television offers high reach potential a...
View Answer

Correct Answer
verified

Correct Answer
verified