Question 1

Describe the information sharing and ordering activities involved in conducting business-to-consumer (B2C)e-commerce.

Accepted Answer

Answers will vary.A B2C e-commerce compa...

Question 2

Explain the concept of click-and-brick e-commerce with an example.

Accepted Answer

Answers will vary.Many companies now ope...

Question 3

In the context of Web marketing,any element of a Web page that is clicked counts as a _____ to a server.

Accepted Answer

A)  pop
B)  byte
C)  hit
D)  loopE) A) and C)
F) B) and C)

Question 4

The third-party exchange marketplace model is controlled by sellers and buyers.

Accepted Answer

A) True 
 B)False

Question 5

In the context of mobile marketing strategies,in-game mobile marketing:

Accepted Answer

A)  requires a user to share his / her location and display business ads relative to the location.
B)  requires a gamer to click on search engine ads in order to go to the next level of the game.
C)  uses mobile games where the characters in the game promote products for companies.
D)  uses mobile ads that appear between loading screens within popular games.E) All of the above
F) A) and B)

Question 6

Companies exclusively using business-to-consumer (B2C) applications:

Accepted Answer

A)  sell directly to consumers.
B)  rely on physical storefronts for customer interactions.
C)  approach customers through third-party agents.
D)  focus on using personalized physical stores to serve consumers.E) A) and B)
F) A) and C)

Question 7

In the context of e-government applications,e-training for government officials is categorized as a _____ application.

Accepted Answer

A)  government-to-citizen
B)  government-to-business
C)  government-to-government
D)  government-to-employeeE) A) and B)
F) A) and C) D

Question 8

The _____ model,a widely used business model in e-commerce,refers to generating revenue from more than one source.

Accepted Answer

A)  merchant
B)  brokerage 
C)  mixed
D)  infomediaryE) A) and B)
F) None of the above

Question 9

A(n) _____ is the electronic version of a paper check and offers security,speed,and convenience for online transactions.

Accepted Answer

A)  paper wallet
B)  online-wallet
C)  e-check
D)  online-checkE) C) and D)
F) B) and D)

Question 10

In the context of trading partner agreements,which of the following is true of electronic business Extensible Markup Language (ebXML) ?

Accepted Answer

A)  ebXML does not support the transfer of inventory charts.
B)  ebXML enables customers to submit hard copies of agreements.
C)  ebXML allows Web browsers to select only the data requested in a search.
D)  ebXML does not support communication of purchase orders.E) B) and D)
F) B) and C)

Question 11

How does e-commerce relate to the value chain concept?

Accepted Answer

Answers will vary.The Internet can incre...

Question 12

Ryan,an employee of Widget Corp. ,makes and sells customized paper notebooks.He uses the company's intranet to advertise the notebooks and sell them to the employees of the company.This is an example of _____ e-commerce.

Accepted Answer

A)  consumer-to-consumer
B)  consumer-to-business
C)  business-to-business
D)  business-to-consumerE) B) and D)
F) All of the above

Question 13

In the context of e-commerce,which of the following is used to provide product information?

Accepted Answer

A)  Web sites
B)  Phone calls
C)  Flyers
D)  FaxesE) B) and D)
F) None of the above

Question 14

A(n) electronic _____ is the electronic exchange of money or scrip.

Accepted Answer

A)  array
B)  exchange
C)  cash transfer
D)  paymentE) C) and D)
F) B) and C) D

Question 15

List four disadvantages of e-commerce.

Accepted Answer

Answers will vary.E-commerce has the fol...

Question 16

Discuss five common ways to optimize a Web site's traffic.

Accepted Answer

Answers will vary.Th...

Question 17

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

Accepted Answer

A)  brokerage
B)  merchant 
C)  infomediary
D)  subscription E) B) and C)
F) A) and C)

Question 18

_____ is a short-range wireless communication technology that acts as a supporting technology for mobile commerce (m-commerce) applications.

Accepted Answer

A)  A 3G network
B)  E-procurement
C)  Bluetooth
D)  A 4G networkE) All of the above
F) B) and C)

Question 19

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

Accepted Answer

A)  The merchant model
B)  The brokerage model
C)  The advertising model
D)  The infomediary modelE) B) and C)
F) A) and B) B

Question 20

_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

Accepted Answer

A)  Operations
B)  Service
C)  Procurement
D)  LogisticsE) B) and D)
F) A) and B)

Exam 8: E-Commerce

Describe the information sharing and ordering activities involved in conducting business-to-consumer (B2C)e-commerce.

Correct AnswerverifiedAnswers will vary.A B2C e-commerce compa...View AnswerShow Answer

Explain the concept of click-and-brick e-commerce with an example.

Correct AnswerverifiedAnswers will vary.Many companies now ope...View AnswerShow Answer

In the context of Web marketing,any element of a Web page that is clicked counts as a _____ to a server.

Correct AnswerverifiedShow Answer

The third-party exchange marketplace model is controlled by sellers and buyers.

Correct AnswerverifiedShow Answer

In the context of mobile marketing strategies,in-game mobile marketing:

Correct AnswerverifiedShow Answer

Companies exclusively using business-to-consumer (B2C) applications:

Correct AnswerverifiedShow Answer

In the context of e-government applications,e-training for government officials is categorized as a _____ application.

Correct AnswerverifiedD

The _____ model,a widely used business model in e-commerce,refers to generating revenue from more than one source.

Correct AnswerverifiedShow Answer

A(n) _____ is the electronic version of a paper check and offers security,speed,and convenience for online transactions.

Correct AnswerverifiedShow Answer

In the context of trading partner agreements,which of the following is true of electronic business Extensible Markup Language (ebXML) ?

Correct AnswerverifiedShow Answer

How does e-commerce relate to the value chain concept?

Correct AnswerverifiedAnswers will vary.The Internet can incre...View AnswerShow Answer

Ryan,an employee of Widget Corp. ,makes and sells customized paper notebooks.He uses the company's intranet to advertise the notebooks and sell them to the employees of the company.This is an example of _____ e-commerce.

Correct AnswerverifiedShow Answer

In the context of e-commerce,which of the following is used to provide product information?

Correct AnswerverifiedShow Answer

A(n) electronic _____ is the electronic exchange of money or scrip.

Correct AnswerverifiedD

List four disadvantages of e-commerce.

Correct AnswerverifiedAnswers will vary.E-commerce has the fol...View AnswerShow Answer

Discuss five common ways to optimize a Web site's traffic.

Correct AnswerverifiedAnswers will vary.Th...View AnswerShow Answer

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

Correct AnswerverifiedShow Answer

_____ is a short-range wireless communication technology that acts as a supporting technology for mobile commerce (m-commerce) applications.

Correct AnswerverifiedShow Answer

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

Correct AnswerverifiedB

_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

Correct AnswerverifiedShow Answer

Correct Answer
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Answers will vary.A B2C e-commerce compa...
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Answers will vary.Many companies now ope...
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D

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Answers will vary.The Internet can incre...
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D

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Answers will vary.E-commerce has the fol...
View Answer

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Answers will vary.Th...
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B

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