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Which of the following statements is inaccurate?


A) Web 2.0 is a simple static website without any interaction with its users.
B) Web 2.0 brings people closer together with information using machines.
C) Web 3.0 brings machines closer together using information.
D) Web 3.0 is a rich "intelligent" understanding and relationship among concept and topics.

E) None of the above
F) B) and C)

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Social __________ describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.

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What are the four challenges facing ebusinesses outlined in the text?


A) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and improving information content
B) Decreased costs, increased convenience, identifying limited market segments, and adhering to taxation rules
C) Identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules
D) Differs depending on the industry where the business operates

E) C) and D)
F) A) and D)

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Compare the four categories of ebusiness models.

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Business-to-business (B2B) applies to bu...

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Business-to-consumer applies to any __________ that sells its products or services directly to consumers online.

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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?


A) IMing
B) Email
C) Taxonomy
D) Podcasting

E) A) and B)
F) A) and C)

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What maps group contacts, identifying who knows each other and who works together?


A) Social network effects
B) Mashup networking analysis
C) Web network effects
D) Social networking analysis

E) A) and D)
F) A) and C)

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Which type of ebusiness model is Amazon using?


A) Pure play
B) Brick-and-mortar
C) Click-and-mortar
D) Content provider

E) A) and D)
F) B) and C)

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Illuminate Live is a lecture program used in schools and is considered a(n) _________ tool.


A) Instant messaging
B) Explicit knowledge
C) Web conferencing
D) Egovernment

E) None of the above
F) All of the above

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Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.


A) IMing
B) Web browsing
C) Email
D) Podcasting

E) C) and D)
F) B) and C)

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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?


A) Cookies
B) Click-through
C) Viral marketing
D) Pop-up ad

E) A) and B)
F) A) and C)

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Which of the following is an ebusiness marketing technique?


A) Cookies
B) Pop-up ad
C) Banner ad
D) All of these

E) None of the above
F) C) and D)

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Ebusiness is something that a business can just go out and buy.

A) True
B) False

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When evaluating the business value of disintermediation the more ____________ that is(are) cut from the distribution chain, the lower the product price.


A) Technology
B) Customers
C) Data stream
D) Intermediaries

E) B) and C)
F) A) and D)

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How would a company like Flickr use social tagging on its website?


A) By applying keywords that do not match user content
B) By building a tagging game for customers to participate in
C) By allowing users to upload images and tag the images with their own keywords
D) By selecting the keywords to associate with each image a customer uploads

E) None of the above
F) A) and D)

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The Innovator's ___________ is a book by Clayton M.Christensen.

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A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

A) True
B) False

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You have just been promoted at work and you are now responsible for all marketing communication through the different Internet channels.You logon to your corporate blog and find that there are many direct paragraphs from competitor websites and product manufacturing magazines.The first issue you will need to address as you redesign the corporate blog is to ensure you are avoiding copyright violations and __________.

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Which of the follow represents a form of disruptive technology?


A) Enter the marketplace at the low end
B) A new way of doing things that initially doesn't meet the needs of existing customers
C) Tend to open new markets and destroy old ones
D) All of these are included

E) A) and B)
F) All of the above

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What is the difference between a wiki and a blog?


A) A wiki is free; a blog has a subscription fee.
B) A wiki user can alter the original content of an article; a blog user can only add information as a comment.
C) A wiki is original content; a blog is used sources.
D) All of these

E) A) and C)
F) All of the above

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