Question 1

Which of the following is one of Coca-Cola's social media guidelines?

Accepted Answer

A)   These guidelines supersede our information protection policy.
B)   It is not your job to be an ambassador for our company's brands.
C)   You are responsible for your actions.
D)   These guidelines supersede our insider trading policy.
E)   When you see a comment that requires an expert answer,do the best you can.F) B) and E)
G) B) and C)

Question 2

The Social Age is an era in which people engage in networked communication,collaborate across boundaries,and solve problems communally.

Accepted Answer

A) True 
 B)False

Question 3

User 2.0 is most likely to

Accepted Answer

A)   passively read and search for content.
B)   depend on content creators and avoid expressing personal opinions.
C)   get the web as is.
D)   stay connected online all the time.
E)   use email as the main communication tool.F) A) and D)
G) A) and C)

Question 4

A unique set of professional skills and attributes that others associate with you is called your

Accepted Answer

A)   personal brand.
B)   online identity.
C)   social media profile.
D)   blogging style.
E)   meta message.F) B) and C)
G) C) and D)

Question 5

The development of Web 2.0 tools has contributed to the development of more

Accepted Answer

A)   authoritarian organizations.
B)   respect for status.
C)   two-way communication.
D)   emphasis on individual achievement.
E)   collaborative networks.F) A) and B)
G) A) and D)

Question 6

Company leaders often use the op-ed style on corporate blogs.

Accepted Answer

A) True 
 B)False

Question 7

Online communities are good places to network with other professionals.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following has the greatest influence on the impact of social media in the workplace?

Accepted Answer

A)   technical capability
B)   cultural norms and values
C)   personal preference
D)   speed of technology development
E)   government regulationF) A) and B)
G) None of the above

Question 9

Which of the following guidelines should professionals follow in their social media use?

Accepted Answer

A)   Do not comment on others' work.
B)   Limit your network to your formal work teams.
C)   Join teams built around common interests.
D)   Do not make your content accessible to others.
E)   Use social media at work and not at home.F) A) and D)
G) B) and E)

Question 10

The use of social media,even for private use,complicates your relationship with your employer.

Accepted Answer

A) True 
 B)False

Question 11

What are some of the challenges associated with using a shared files platform?

Accepted Answer

Shared files platforms allow colleagues ...

Question 12

Firstcomers to a forum discussion are most likely to cause problems by

Accepted Answer

A)   using strong,rigid language that does not foster discussion.
B)   complaining or blaming others for the problems the team is having.
C)   challenging the team's hard-earned consensus and damaging morale.
D)   directing the discussion off topic and wasting valuable time.
E)   stating their opinion but failing to take part as the conversation evolves.F) B) and E)
G) C) and D)

Question 13

Why is it important to use social media ethically?

Accepted Answer

The use of social media,even for private...

Question 14

An internal company blog with comment features is a good way for managers to increase

Accepted Answer

A)   transparency.
B)   productivity.
C)   profits.
D)   sales.
E)   employment.F) A) and B)
G) All of the above

Question 15

Jamal is a writer who loves to communicate through his blog and Facebook.The term User 1.0 applies to Jamal.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media for Business Communication

Which of the following is one of Coca-Cola's social media guidelines?

Correct Answer
verified

The use of social media,even for private use,complicates your relationship with your employer.

Correct Answer
verified

Firstcomers to a forum discussion are most likely to cause problems by

Correct Answer
verified

Jamal is a writer who loves to communicate through his blog and Facebook.The term User 1.0 applies to Jamal.

Correct Answer
verified

What are some of the challenges associated with using a shared files platform?

Correct Answer
verified
Shared files platforms allow colleagues ...
View Answer

A unique set of professional skills and attributes that others associate with you is called your

Correct Answer
verified

Why is it important to use social media ethically?

Correct Answer
verified
The use of social media,even for private...
View Answer

Which of the following has the greatest influence on the impact of social media in the workplace?

Correct Answer
verified

Company leaders often use the op-ed style on corporate blogs.

Correct Answer
verified

The Social Age is an era in which people engage in networked communication,collaborate across boundaries,and solve problems communally.

Correct Answer
verified

Which of the following guidelines should professionals follow in their social media use?

Correct Answer
verified

Online communities are good places to network with other professionals.

Correct Answer
verified

The development of Web 2.0 tools has contributed to the development of more

Correct Answer
verified

User 2.0 is most likely to

Correct Answer
verified

An internal company blog with comment features is a good way for managers to increase

Correct Answer
verified

Exam 8: Social Media for Business Communication

Which of the following is one of Coca-Cola's social media guidelines?

Correct AnswerverifiedShow Answer

The use of social media,even for private use,complicates your relationship with your employer.

Correct AnswerverifiedShow Answer

Firstcomers to a forum discussion are most likely to cause problems by

Correct AnswerverifiedShow Answer

Jamal is a writer who loves to communicate through his blog and Facebook.The term User 1.0 applies to Jamal.

Correct AnswerverifiedShow Answer

What are some of the challenges associated with using a shared files platform?

Correct AnswerverifiedShared files platforms allow colleagues ...View AnswerShow Answer

A unique set of professional skills and attributes that others associate with you is called your

Correct AnswerverifiedShow Answer

Why is it important to use social media ethically?

Correct AnswerverifiedThe use of social media,even for private...View AnswerShow Answer

Which of the following has the greatest influence on the impact of social media in the workplace?

Correct AnswerverifiedShow Answer

Company leaders often use the op-ed style on corporate blogs.

Correct AnswerverifiedShow Answer

The Social Age is an era in which people engage in networked communication,collaborate across boundaries,and solve problems communally.

Correct AnswerverifiedShow Answer

Which of the following guidelines should professionals follow in their social media use?

Correct AnswerverifiedShow Answer

Online communities are good places to network with other professionals.

Correct AnswerverifiedShow Answer

The development of Web 2.0 tools has contributed to the development of more

Correct AnswerverifiedShow Answer

User 2.0 is most likely to

Correct AnswerverifiedShow Answer

An internal company blog with comment features is a good way for managers to increase

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Shared files platforms allow colleagues ...
View Answer

Correct Answer
verified

Correct Answer
verified
The use of social media,even for private...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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