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The importance of the marginal cost curve of a company is that it is also the


A) supply curve for its product.
B) demand curve for its product.
C) average cost curve for its product.
D) marginal revenue curve for its product.

E) A) and D)
F) B) and D)

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Under what market structure do we have only one firm?


A) Perfect Competition
B) Monopoly
C) Monopolistic Competition
D) Oligopoly

E) None of the above
F) A) and B)

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Firm A has been dealing in baby food products for the past 10 years and enjoys a good market share.Suppose a new firm enters the market to capitalize on the increasing demand for such products.However,the products of the new firm fail to attract customers.The failure of the new firm is due to


A) the pioneering brand advantage of the incumbent.
B) the learning curve effect.
C) scale economies.
D) the specific assets owned by the incumbent.

E) B) and C)
F) All of the above

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A market where a few firms produce most of the output is called a(n)


A) oligopolistic market.
B) monopolistically competitive market.
C) perfectly competitive market.
D) monopolistic market.

E) All of the above
F) A) and B)

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Under monopoly we have "unexploited gains from trade" because


A) if the firm were competitive it would have increased output in the long run.
B) if the firm were competitive it would have decreased output in the long run.
C) if the firm were competitive it would have not changed output in the long run.
D) the FCC is always trying to regulate it.

E) None of the above
F) A) and B)

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Under monopoly,there are


A) unexploited gains from trade.
B) many competitors.
C) advantages of heterogeneous products.
D) problems of easy entry.

E) A) and B)
F) A) and C)

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Currently,a monopolist's MR = $10 and its MC = $5 and it serves 10 consumers.An 11th consumer walks in.Should the company provide service to the additional customer?


A) Yes,MR > MC,so it should provide service to the additional customer.
B) Yes,MR is equal to the number of customers,so it should provide service to the additional customer.
C) No,MR > MC,so it should not provide service to the additional customer.
D) No,MC is less than the number of customers,so it should not provide service to the additional customer.

E) None of the above
F) A) and D)

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Always Round Tire is the only producer of tires for the new British import,the Maxi Copper.Demand for a set of four tires is P = 800 - 5Q while the cost incurred by the firm is MC = 15Q.What would be the monopoly price and quantity? What would happen to price and quantity if the market was perfectly competitive (assuming the same costs)?

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A monopoly would maximize its profits by...

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If a firm operating in a fairly competitive market earns a large economic profit,then,over time,


A) old firms will exit and prices will rise.
B) old firms will exit and prices will fall.
C) new firms will enter and prices will rise.
D) new firms will enter and prices will fall.

E) A) and B)
F) All of the above

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For a perfectly or purely competitive firm,profit maximization occurs at an output level where


A) P = MC.
B) MC = ATC.
C) P = AVC.
D) P < AVC.

E) A) and B)
F) A) and C)

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For any company operating in a marketplace,the firm attempts to maximize the value of the company's worth by setting the output where


A) costs are lowest.
B) P < AVC.
C) MR = MC.
D) AR = MC.

E) B) and C)
F) B) and D)

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If a firm with monopoly pricing power in the market faces a demand curve of P = 2,000 - 2Q and marginal cost of MC = 1,100 + 2Q,then the firm will produce at a price of


A) $16.
B) $1,400.
C) $1,700.
D) $1,600.

E) All of the above
F) A) and D)

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In a purely competitive market,a company views its demand curve as


A) completely price insensitive.
B) horizontal (flat) .
C) vertical.
D) convex.

E) A) and D)
F) A) and C)

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Economists tend to focus on one structural aspect of market organization that is more important than the others.It is


A) the number of buyers and sellers.
B) product homogeneity or differentiation.
C) the quality of market information.
D) the entry and exit conditions.

E) None of the above
F) A) and D)

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The problem of the cartel points out that


A) the interests of consumers and duopolists are the same.
B) the interests of consumers and duopolists conflict.
C) the interests of consumers and duopolists are the same in pricing,but conflict in output management.
D) the interests of consumers and duopolists are the same in output management,but conflict in pricing.

E) A) and B)
F) A) and C)

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Refer to Figure 6.1.The area RSTU represents Refer to Figure 6.1.The area RSTU represents   A) economic surplus. B) the profit earned by the monopolist. C) the loss incurred by the monopolist. D) deadweight loss.


A) economic surplus.
B) the profit earned by the monopolist.
C) the loss incurred by the monopolist.
D) deadweight loss.

E) B) and C)
F) None of the above

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Under which market structure is a firm's MR curve horizontal?


A) Perfect Competition
B) Monopoly
C) Monopolistic Competition
D) Oligopoly

E) A) and B)
F) A) and C)

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In this chapter,the discussion on competitive markets tells us that each firm's demand curve is horizontal.Is this not inconsistent with the industry's demand curve,which slopes downward?

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No,this is not inconsistent.The industry...

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In a monopolistically competitive market,the seller maximizes profits by


A) setting P = ATC.
B) setting MC = ATC.
C) setting price where MR = MC.
D) setting price where P = MC.

E) B) and D)
F) None of the above

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Under what market structure do we have products like toothpaste,airlines,fast food,and shampoos?


A) Perfect competition
B) Monopoly
C) Monopolistic competition
D) Oligopoly

E) B) and C)
F) A) and B)

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