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What are the reasons for the huge success of transit shelter advertising?

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Transit shelter advertising is a relativ...

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The most common form of out-of-home media is transit advertising.

A) True
B) False

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How can electronic display panels benefit an advertiser?


A) Only the advertiser can change the display.
B) They are an inexpensive and flexible medium.
C) Their ability to eliminate selective perception makes their high costs worth the extra promotional money.
D) The transit authority must pay a premium price for the displays.
E) They are one of the oldest and most accepted forms of advertising.

F) A) and B)
G) A) and C)

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What are the three types of mailing lists used in direct marketing?

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Direct-mail advertis...

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The 30-sheet poster panel is sometimes referred to as the poster extravaganza.

A) True
B) False

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Which of the following statements lists a reason why an advertiser should use outdoor advertising?


A) With outdoor advertising,audience demographics are easy to measure.
B) Outdoor advertising offers the lowest cost per exposure when compared to any major advertising media.
C) Outdoor messages are influenced by their environment.
D) As a communication channel,outdoor advertising provides a fleeting message.
E) There is a six-to eight-week lead time required for outdoor advertising.

F) B) and E)
G) B) and C)

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Direct-mail advertising can be only one-dimensional in format.

A) True
B) False

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Godwin Mailing can be hired by advertisers to stuff and seal envelopes,affix mailing labels and prepare the envelopes for delivery to the postal service.This subsidiary is a:


A) postal center facility.
B) merge-purge shop.
C) mailing broker.
D) letter shop.
E) bulk mail center.

F) None of the above
G) C) and D)

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One of the benefits of using transit advertising is long exposure.

A) True
B) False

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To increase the number of orders it receives from recipients of its direct-mail advertising,the maker of All-Natural Diet Products encloses a special envelope that customers can use to mail their orders without having to supply a stamp.This special envelope is an example of _____ mail.


A) fourth-class
B) priority
C) business reply
D) second-class
E) third-class

F) A) and C)
G) B) and E)

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Immersive advertising describes the integration of advertising into the message delivery mechanism so effectively that the product is promoted while the audience is being entertained.

A) True
B) False

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When given a choice between buying advertising time on a local televised gardening show and transit advertising,the owner of Lowe's Jewelry Store chose the television program because he had heard about the problem transit advertisers have with:


A) limited selectivity.
B) long exposure.
C) creative inflexibility.
D) lack of clutter.
E) high costs.

F) A) and B)
G) A) and D)

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Why do experts refer to billboards as the "last mass medium"?

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Billboards carry advertisers' messages 2...

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Standardized outdoor advertising uses scientifically located structures to deliver an advertiser's message to markets around the world.

A) True
B) False

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Why is direct mail advertising known as a form of direct-response advertising?

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Direct mail advertising is a f...

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Explain the difference between daily estimated circulation (DEC)and eyes on impression (EOI)methods of measuring the reach of out-of-home displays.

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DEC measures the reach by a rudimentary ...

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What are the three basic components of direct-mail advertising?

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The three basic components of ...

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Inside car-end posters are usually larger than inside cars,but sizes vary and placed in bulkhead positions.

A) True
B) False

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How do advertisers make painted bulletins a more cost-efficient advertising media?

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They rotate the bulletins to d...

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How does an advertising specialty differ from a premium?


A) The premium is typically more valuable than advertising specialty and usually bears no advertising message.
B) Premiums are always emblazoned with the name of the company that gave them away;specialties are not.
C) Advertising specialties are typically more expensive than premiums.
D) Premiums are always free;advertising specialties are not.
E) Advertising specialties are promotional items;premiums are not.

F) B) and E)
G) A) and E)

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Showing 21 - 40 of 100

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