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Joanne and Carole are conducting a systematic observation study on children's aggressive playground behaviour.Joanne concludes that boys display more aggressive behaviours than do girls.Carole concludes the opposite.Based on these conclusions,which methodological issue would be of most concern in this study?


A) Reactivity
B) Sampling bias
C) Validity
D) Reliability

E) A) and B)
F) A) and C)

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A researcher examines the accounting records of the Noren Corporation for the past five years in order to determine why the company filed for bankruptcy.This research method would best illustrate


A) systematic observation.
B) naturalistic observation.
C) a field experiment.
D) a case study.

E) A) and D)
F) C) and D)

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Naturalistic observation is less useful than other methods for


A) investigating complex social settings.
B) developing theories based on observation.
C) making observations in a natural setting over an extended period of time.
D) studying well-defined hypotheses under precisely specified conditions.

E) All of the above
F) None of the above

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D

Betsy wants to determine if types of products advertised on television vary depending on the time of day.Which type of archival research approach would you suggest she employ to best address her question?


A) Survey archive
B) Content analysis
C) Statistical records
D) Written records

E) A) and C)
F) None of the above

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What is a major distinction between quantitative and qualitative descriptive methods? Quantitative techniques use ____ while qualitative techniques involve _____.


A) correlational methods;experimental methods
B) experimental methods;correlational methods
C) numerical descriptions;verbal descriptions
D) verbal descriptions;numerical descriptions

E) B) and D)
F) None of the above

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The best method to test the hypothesis that male elephants are more socially dominant than female elephants would be a(n)


A) archival research study.
B) survey.
C) case study.
D) naturalistic observation.

E) All of the above
F) None of the above

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A researcher would employ a(n) _____ when he or she wants to describe and understand how people in a setting live,work,and experience the setting.


A) content analysis
B) experimental method
C) archival research study
D) naturalistic observation

E) All of the above
F) A) and C)

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Observing horn honking and hand gestures displayed by drivers as measures of aggressive driving behaviour would be a(n)


A) naturalistic observation.
B) systematic observation.
C) survey.
D) archival research.

E) B) and C)
F) None of the above

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Which of the following statements is least likely to be correct in comparing naturalistic to systematic observation?


A) Systematic observation studies are designed to confirm previously formed hypotheses,whereas naturalistic studies are not.
B) Data in systematic observation studies are more likely to be qualitative,whereas naturalistic studies are likely to be quantitative.
C) Systematic observation studies observe specific behaviours in specific settings,whereas naturalistic studies do not.
D) Systematic observation studies are much less global than are naturalistic observation studies.

E) A) and B)
F) A) and C)

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B

In systematic observation studies,reliability is indicated by


A) high agreement among observers.
B) a high FICS score.
C) high validity.
D) low reactivity.

E) A) and D)
F) B) and C)

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In a cross-cultural study on the topic of mortality,Margaret examined anthropologists' descriptions of different cultures' beliefs regarding life after death.Which archival approach has she most likely employed?


A) Statistical records
B) Survey archives
C) Written records
D) Self-reports

E) None of the above
F) A) and C)

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For a good naturalistic observational study,a researcher will often support the analysis by


A) testing only hypotheses that have been proposed by others.
B) using multiple confirmations.
C) using only qualitative data.
D) using only quantitative data.

E) A) and B)
F) All of the above

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James analyzed data from the General Social Survey (GSS) by Statistics Canada in order to examine the relationship between education and life satisfaction.This research approach may best be categorized as a


A) naturalistic observation.
B) systematic observation.
C) survey archive.
D) content analysis.

E) A) and B)
F) None of the above

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Michael examines self-disclosure that occurs between males and females by daily monitoring of Internet discussion groups.Which method of research does this best illustrate?


A) Experimental
B) Archival
C) Case study
D) Naturalistic observation

E) A) and C)
F) All of the above

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If you ask teenagers to describe the behaviours of their parents that most upsets them,you would be using a(n) _____ approach of data collection.


A) correlational
B) experimental
C) qualitative
D) quantitative

E) B) and C)
F) C) and D)

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Which of the following is not an advantage of conducting a naturalistic observation?


A) It allows investigation of behaviours that occur in complex social settings.
B) It can always be scheduled at time that is convenient for the researcher.
C) It allows development of theories based on observations.
D) It allows the researcher to gather qualitative as well as quantitative data.

E) C) and D)
F) B) and C)

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The goal of naturalistic observation is to


A) test theoretical hypotheses.
B) conduct experiments in real,rather than artificial,environments.
C) get quick answers to theoretical questions.
D) describe in detail people's behaviour in a particular setting or situation.

E) A) and B)
F) A) and C)

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D

Sylvia is interested in studying the parental behaviours displayed by sea turtles.She spends three months scuba diving off the Mexican coast observing and recording the range of behaviours that occur.This research method would best be categorized as


A) content analysis.
B) naturalistic observation.
C) archival research.
D) experimental methodology.

E) A) and C)
F) None of the above

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What is the difference between naturalistic observation and systematic observation?


A) Naturalistic observation studies are typically designed to confirm previously formed hypotheses,whereas systematic observation studies are not.
B) Systematic observation studies are typically designed to confirm previously formed hypotheses,whereas naturalistic observation studies are not.
C) Naturalistic observation studies are usually time-consuming,while systematic observation studies are not.
D) Systematic observation studies are usually time-consuming,while naturalistic observation studies are not.

E) B) and D)
F) B) and C)

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Content analysis and systematic observation are similar in that both


A) utilize a coding system of some sort.
B) depend on qualitative data.
C) are forms of archival research.
D) require concealed participation.

E) All of the above
F) A) and B)

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