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Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences

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Question 101

Multiple Choice

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Shortly after World War II,Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea,and he has persuaded a number of his friends to help produce samples.He hired a salesforce to sell the device to manufacturing companies in the area.This is a good example of behaviour one would expect in the _____ era.

A) marketing concept
B) market orientation
C) production
D) sales

E) A) and B)
F) A) and C)

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Question 102

Multiple Choice

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Thirkell Farms Gourmet Ice Cream Enhancer is the brand name for a mix designed for use in ice cream machines.The mixes are sold in 500 gram vacu-packs for $5.99 plus postage.The products are only available through the mail.People learn about the product through word-of-mouth and through ice cream machine demonstrations the company's founder gives to groups in the area of Kingston where he lives.This is a description of the company's:

A) action plan.
B) market segmentation strategy.
C) marketing mix.
D) mission statement.

E) A) and D)
F) A) and C)

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Question 103

Multiple Choice

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To serve both buyers and sellers,marketing seeks to discover the needs and wants of prospective customers and to:

The four outside stakeholder groups that exert important direct influences on an organization consist of:

Which of the following conditions must exist in order for marketing to occur?

To attend an outdoor summer concert festival presented by local musicians,every person attending had to donate one non-perishable food item at the entrance to the location.This statement is most closely related to the _____ element of the market mix.

Changing the oil in your old vehicle and dumping the oil down a sewer is an illustration of the issue of:

Describe how a company would use the principles of interactive marketing to engage their consumers.

Which of the following does not appear to be a consumer trend on which Wildplay Element Parks is capitalizing?

Although it was thought in the 19^th century that production creates its own demand,in the first third of the 20^th century,North American companies began to produce more goods than their regular buyers could consume.At the same time,competition became more significant,and the problems of reaching the market became more complex.It was for these reasons the _____ era began.

The Canadian Radio-Television Telecommunications Commission (CRTC) imposes new rules and policies related to wireless mobile phone contracts.This is an example of what type of environmental force?

Which element of the marketing mix is demonstrated when a company manufactures an electrolyte-rich recovery drink for post-workout consumption?

Which tool would organizations want to use if their goal was to engage customers in collaborative dialogue for mutual benefits?

The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets.Which marketing mix element would make the owners eager to be featured in an upcoming edition of Taste of Home magazine?

Why did Hot Pockets Snackers fail?

Figure: 1-5 -In Figure 1-5,letter "A" represents which stage in the life of market-oriented manufacturing firms?

Timothy is an employee at Wally's Sporting Goods.He is responsible for facilitating relationships,partnerships,and alliances with the organization's customers,its shareholders (or often representatives of groups served by a non-profit organization) ,its suppliers,and other organizations.Timothy likely works in which department?