Question 1

Under the Clayton Act, __________ with existing channel members may be illegal.

Accepted Answer

A)  a refusal to cooperate
B)  a refusal to deal
C)  sharing proprietary information
D)  horizontal integration
E)  disintermediationF) A) and E)
G) A) and D) B

Question 2

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors. These manufacturers were trying to force retailers to participate in a practice known as

Accepted Answer

A)  a resale restriction.
B)  a vertical integration.
C)  an exclusive dealing.
D)  a refusal to deal.
E)  a tying arrangement.F) A) and D)
G) All of the above

Question 3

Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. To meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers (firms that clean, polish, and wax boats) . Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the __________ in the channel of distribution.

Accepted Answer

A)  wholesaler
B)  producer
C)  channel spokesperson
D)  channel captain
E)  channel arbitratorF) All of the above
G) A) and E)

Question 4

Another name for efficient consumer response systems is

Accepted Answer

A)  customer logistics factors.
B)  order replenishment systems.
C)  minimum-inventory systems.
D)  quick response systems.
E)  web-based response systems.F) B) and E)
G) A) and B)

Question 5

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Accepted Answer

A)  stakeholder position.
B)  familial ties to other channel members.
C)  expertise.
D)  longevity in the industry.
E)  geographic proximity to the manufacturing plant.F) A) and C)
G) C) and D)

Question 6

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Accepted Answer

A)  cash and carry marketing channel
B)  intensive distribution channel
C)  selective distribution channel
D)  indirect marketing channel
E)  direct marketing channelF) A) and B)
G) B) and C)

Question 7

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Accepted Answer

A)  intensive distribution
B)  exclusive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) C) and E)
G) D) and E) B

Question 8

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)  The most common form of supply chain is the collaborative-response efficiency strategy.
B)  In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
C)  There is no one best supply chain for every company.
D)  The longer the supply chain, the greater the economies of scale and the better the profit margins.
E)  Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) A) and D)
G) A) and E) C

Question 9

Candy bars most likely should be sold using which type of target market coverage?

Accepted Answer

A)  exclusive distribution
B)  direct distribution
C)  intensive distribution
D)  dual distribution
E)  selective distributionF) A) and B)
G) B) and D)

Question 10

Dual distribution is considered illegal if

Accepted Answer

A)  both channels are corporately owned.
B)  one channel is a direct channel and the other is not.
C)  channels are operated from two different states.
D)  there is an attempt by a manufacturer to lessen competition by eliminating wholesalers or retailers.
E)  the prices charged consumers differ as a result of the channel in which they were making their purchases.F) All of the above
G) A) and E)

Question 11

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new-product development
B)  inventory
C)  advertising
D)  personal selling
E)  market researchF) C) and E)
G) B) and D)

Question 12

A marketing channel relies on __________ to make products available to consumers and industrial users.

Accepted Answer

A)  logistics
B)  strategic distribution
C)  strategic marketing planning
D)  supply chains
E)  value chain optimizationF) B) and C)
G) B) and E)

Question 13

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Accepted Answer

A)  a corporate vertical marketing system.
B)  a wholesaler sponsored voluntary chain.
C)  a retailer-sponsored cooperative.
D)  franchising.
E)  an administered vertical marketing system.F) B) and E)
G) All of the above

Question 14

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the __________ function.

Accepted Answer

A)  logistical
B)  transformational
C)  implementing
D)  facilitating
E)  transactionalF) A) and E)
G) B) and D)

Question 15

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Accepted Answer

A)  density
B)  breadth
C)  depth
D)  mass
E)  concentrationF) C) and D)
G) B) and D)

Question 16

When producers and ultimate consumers deal with each other one-on-one, it is referred to as

Accepted Answer

A)  a strategic channel alliance.
B)  a horizontal marketing exchange.
C)  a direct channel.
D)  an indirect channel.
E)  a dual distribution channel.F) C) and D)
G) A) and D)

Question 17

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)  order replenishment systems.
B)  quick response systems.
C)  customer logistics factors.
D)  minimum-inventory systems.
E)  web-based response systems.F) B) and D)
G) B) and E)

Question 18

Reverse logistics refers to

Accepted Answer

A)  the collection of used goods donated to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers.
B)  deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit.
C)  the process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal.
D)  organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
E)  the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.F) A) and B)
G) B) and D)

Question 19

Convenience refers to the concept that

Accepted Answer

A)  there should be a minimum of effort on the part of the buyer in doing business with the supplier.
B)  all products or services should be available 24 hours a day, 7 days a week, and 365 days a year.
C)  all tasks required to make an exchange are the sole responsibility of the supplier.
D)  an exchange requires equal effort by both the buyer and supplier.
E)  all logistical services are provided by a supplier network.F) B) and E)
G) B) and C)

Question 20

The risk in a transactional function refers to

Accepted Answer

A)  unpredictable costs of transportation because of fuel prices.
B)  product liability from poorly produced products that become defective.
C)  the need to stock merchandise in anticipation of sales.
D)  trying new promotional campaigns.
E)  investments in new-product development.F) A) and D)
G) B) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Under the Clayton Act, __________ with existing channel members may be illegal.

Correct Answer
verified
B

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors. These manufacturers were trying to force retailers to participate in a practice known as

Correct Answer
verified

Correct Answer
verified

Another name for efficient consumer response systems is

Correct Answer
verified

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Correct Answer
verified

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Correct Answer
verified
B

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified
C

Candy bars most likely should be sold using which type of target market coverage?

Correct Answer
verified

Dual distribution is considered illegal if

Correct Answer
verified

Which of the following is an element of total logistics cost?

Correct Answer
verified

A marketing channel relies on __________ to make products available to consumers and industrial users.

Correct Answer
verified

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Correct Answer
verified

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the __________ function.

Correct Answer
verified

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Correct Answer
verified

When producers and ultimate consumers deal with each other one-on-one, it is referred to as

Correct Answer
verified

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct Answer
verified

Reverse logistics refers to

Correct Answer
verified

Convenience refers to the concept that

Correct Answer
verified

The risk in a transactional function refers to

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Under the Clayton Act, __________ with existing channel members may be illegal.

Correct AnswerverifiedB

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors. These manufacturers were trying to force retailers to participate in a practice known as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Another name for efficient consumer response systems is

Correct AnswerverifiedShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Correct AnswerverifiedShow Answer

When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Correct AnswerverifiedB

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedC

Candy bars most likely should be sold using which type of target market coverage?

Correct AnswerverifiedShow Answer

Dual distribution is considered illegal if

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

A marketing channel relies on __________ to make products available to consumers and industrial users.

Correct AnswerverifiedShow Answer

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Correct AnswerverifiedShow Answer

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the __________ function.

Correct AnswerverifiedShow Answer

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

When producers and ultimate consumers deal with each other one-on-one, it is referred to as

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

Reverse logistics refers to

Correct AnswerverifiedShow Answer

Convenience refers to the concept that

Correct AnswerverifiedShow Answer

The risk in a transactional function refers to

Correct AnswerverifiedShow Answer

Correct Answer
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B

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B

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C

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