Question 1

In Yellow Tails' promotional mix,the Tails for Tails campaign is which of the following?

Accepted Answer

A)   advertising
B)   sales promotion
C)   publicity
D)   public relations
E)   all of the aboveF) C) and D)
G) All of the above

Question 2

Tails for Tails would be appropriate had Yellow Tail produced a line of organic,sulfite-free vegan-friendly wines and specifically advertised its support of HSUS in friendlier venues such as vegetarian and vegan magazines and the like.

Accepted Answer

A) True 
 B)False

Question 3

There was a disconnect between the benefit of Yellow Tail product-wine-and its animal welfare initiative,Tails for Tails.

Accepted Answer

A) True 
 B)False  True

Question 4

Yellow Tail lacked an integrated market communication message.

Accepted Answer

A) True 
 B)False

Question 5

Seen from the context of the communication process,a YouTube video of a rancher shooting bottles of Yellow Tail is also noise.

Accepted Answer

A) True 
 B)False

Question 6

What went wrong with the Tails-for-Tails campaign shows the power of __________ in undoing the good will that a company wants associated with its brands.

Accepted Answer

A)   Facebook
B)   social media
C)   Twitter
D)   a plant-based diet
E)   all of the aboveF) A) and C)
G) All of the above

Question 7

Yellow Tail finally perform some crisis management and withdraw its sponsorship from HSUS.This suggests the winemaker does not engage in __________.

Accepted Answer

A)   advocacy advertising
B)   due diligence
C)   institutional advocacy
D)   environmentalism
E)   animal rightsF) A) and D)
G) C) and E) A

Question 8

The $100,000 donation "did not engender the strong support and affinity among American consumers." It did not get any support from American agricultural groups representing the meat and dairy industry.What does this suggest about a global company like Yellow Tail?

Accepted Answer

A)   It should have hired a lobby group first.
B)   Its home market lacked the kinds of controversy the U.S. market had.
C)   HSUS had successfully deceived the Australians.
D)   It did not understand the politics or culture of its chief export market.
E)   all of the aboveF) A) and B)
G) B) and D)

Question 9

Associating Yellow Tail with HSUS on endcap signage in stores is a(n) __________ promotion.

Accepted Answer

A)   environmental
B)   Tails for Tails
C)   anti-meat
D)   social media
E)   salesF) B) and D)
G) A) and B)

Question 10

Why would it have been difficult or even impossible for Yellow Tail to leverage its support of HSUS?

Accepted Answer

A)   The winemaker lacked a complementary product for vegetarians and vegans.
B)   HSUS did not soften its tone.
C)   HSUS has no real animal shelter or rescue program.
D)   The winemaker wants to portray itself as friendly to animals without controversy.
E)   all of the aboveF) A) and D)
G) B) and D) E

Exam 51: Yellow Tail’s Tails-for-Tails Campaign

In Yellow Tails' promotional mix,the Tails for Tails campaign is which of the following?

Correct Answer
verified

Tails for Tails would be appropriate had Yellow Tail produced a line of organic,sulfite-free vegan-friendly wines and specifically advertised its support of HSUS in friendlier venues such as vegetarian and vegan magazines and the like.

Correct Answer
verified

There was a disconnect between the benefit of Yellow Tail product-wine-and its animal welfare initiative,Tails for Tails.

Correct Answer
verified
True

Yellow Tail lacked an integrated market communication message.

Correct Answer
verified

Seen from the context of the communication process,a YouTube video of a rancher shooting bottles of Yellow Tail is also noise.

Correct Answer
verified

What went wrong with the Tails-for-Tails campaign shows the power of __________ in undoing the good will that a company wants associated with its brands.

Correct Answer
verified

Yellow Tail finally perform some crisis management and withdraw its sponsorship from HSUS.This suggests the winemaker does not engage in __________.

Correct Answer
verified
A

The $100,000 donation "did not engender the strong support and affinity among American consumers." It did not get any support from American agricultural groups representing the meat and dairy industry.What does this suggest about a global company like Yellow Tail?

Correct Answer
verified

Associating Yellow Tail with HSUS on endcap signage in stores is a(n) __________ promotion.

Correct Answer
verified

Why would it have been difficult or even impossible for Yellow Tail to leverage its support of HSUS?

Correct Answer
verified
E

Exam 51: Yellow Tail’s Tails-for-Tails Campaign

In Yellow Tails' promotional mix,the Tails for Tails campaign is which of the following?

Correct AnswerverifiedShow Answer

Tails for Tails would be appropriate had Yellow Tail produced a line of organic,sulfite-free vegan-friendly wines and specifically advertised its support of HSUS in friendlier venues such as vegetarian and vegan magazines and the like.

Correct AnswerverifiedShow Answer

There was a disconnect between the benefit of Yellow Tail product-wine-and its animal welfare initiative,Tails for Tails.

Correct AnswerverifiedTrue

Yellow Tail lacked an integrated market communication message.

Correct AnswerverifiedShow Answer

Seen from the context of the communication process,a YouTube video of a rancher shooting bottles of Yellow Tail is also noise.

Correct AnswerverifiedShow Answer

What went wrong with the Tails-for-Tails campaign shows the power of __________ in undoing the good will that a company wants associated with its brands.

Correct AnswerverifiedShow Answer

Yellow Tail finally perform some crisis management and withdraw its sponsorship from HSUS.This suggests the winemaker does not engage in __________.

Correct AnswerverifiedA

The $100,000 donation "did not engender the strong support and affinity among American consumers." It did not get any support from American agricultural groups representing the meat and dairy industry.What does this suggest about a global company like Yellow Tail?

Correct AnswerverifiedShow Answer

Associating Yellow Tail with HSUS on endcap signage in stores is a(n) __________ promotion.

Correct AnswerverifiedShow Answer

Why would it have been difficult or even impossible for Yellow Tail to leverage its support of HSUS?

Correct AnswerverifiedE

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
True

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E