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Exam 15: Retailing, Direct Marketing and Wholesaling

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Question 121

Multiple Choice

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Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is

A) a type of nonstore retailing.
B) a specialty line retailer.
C) not considered a form of retailing.
D) a type of direct selling.
E) a form of franchising.

F) D) and E)
G) B) and D)

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Question 122

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Department stores are characterized by wide product mixes.

A) True
B) False

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Question 123

Multiple Choice

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Retailing is best characterized as

Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a ____ shopping center.

Off-price retailers feature

Michael's, PetSmart, and Staples are all examples of

A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers is called

Franchised outlets are generally less successful than independently owned businesses.

New store formats and technological advances are making the retail environment highly dynamic and competitive.

Commission merchants tend to have relatively broad powers concerning prices and terms of sales.

Which of the following is not a common feature of a warehouse club?

Kevin is talking with Peter about purchasing a Wendy's franchise. Peter tells Kevin that one of the major advantages of franchising for him to consider is the

Intermediaries owned by manufacturers that sell products and provide support services to the manufacturers' sales forces are known as

Mark Bradley's company takes orders from its collection of retail customers and arranges the shipment of goods directly from manufacturers or other wholesalers to its customers' businesses. Mark is operating as a

Most manufacturers' agents prefer to work for one manufacturer at a time to avoid conflicts of interest.

Scenario 15.2 Use the following to answer the questions.Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. -Refer to Scenario 15.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

All of the following are types of limited-service merchant wholesalers except

The broker's primary function is to bring the buyer and seller together and assist in negotiating an exchange.

Karen has been a buyer for Ocean Mist, a large cranberry processor, for several years. Believing that she knows a great deal about cranberries, their growers, and processors, she decides to go into business for herself. Karen wants to assume no risks of spoilage or price fluctuations. She sees herself as simply bringing the growers and processors together. Her new company would be a

An example of an emerging type of power shopping center might contain