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Exam 4: Social Media: Living in the Connected World

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Question 61

True/False

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An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

A) True
B) False

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Question 62

Multiple Choice

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Oneview is a social media platform that provides a space for its users to save,organize,and tag links of their favorite websites.The users can also share these links with other members of the platform.Oneview is an example of a _____.

A) social networking site
B) social news site
C) blogging site
D) bookmarking site

E) A) and C)
F) None of the above

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Question 63

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What is content marketing? What are the characteristics of an effective social media marketing content?

An online community manager is the primary decision maker who runs the firm's social media program.

What is the importance of a social media marketing plan? List the various elements of the SMM plan.

Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?

Social media marketing allows customers to promote the firm's messages themselves.

MATCH -A(n) _____ is a platform that gives users a place to save,organize,and manage links to websites and other Internet resources.

Which of the following is a unique feature of social media marketing?

Which of the following ethical or legal issues has the greatest potential to develop trust among followers and contribute to impacting the strength of a brand?

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.

Fred Wilson,a journalist working for a popular news channel,has a vast knowledge of electronic gadgets.His reviews of these products are highly regarded and trusted by others.Wilson also runs a weekly show on the channel called "The Technocrat," where he analyzes the latest high-tech gadgets.Much like his reviews,Wilson's show enjoys a wide viewership,and is believed to have a considerable impact on the buying decisions of the audience.Fred Wilson can be regarded as a(n) _____.

Outline some tips for landing a job in social media marketing.

The process of tracking,measuring,and evaluating a firm's social media marketing initiatives is called _____.

Which of the following tools help marketers trace,measure,and interpret data related to social media marketing initiatives?

MATCH -A(n) _____ is a formal document that identifies and describes goals and strategies,targeted audience,budget,and implementation methods as well as tactics for monitoring,measuring,and managing the campaign efforts.

Jose is visiting Boston on a business trip and has heard that the North End is known for its restaurants and entertainment venues.He checks TripAdvisor to see the list of restaurants and those rated highest by members.He also reads reviews and narrows his choice to Mamma Maria's which is ranked #3 of 133 restaurants in the North End.How has TripAdvisor assisted Jose in his purchasing decision process?

​You learned the difference between strategic goals and implementation tactics in a marketing course,but you're having trouble differentiating between them in practice.In your social media marketing plan,which of the following is a tactic?

Topix.net is a website that allows people to comment on news articles and report on events occurring in their local communities.It also allows users to edit and rate the topics of their choice.Topix.net can be grouped under which of the following social media platforms?

In a B2B context,businesses use social media mainly to: