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When a firm cannot affect the market price of the good that it sells, it is said to be a:


A) price taker.
B) natural monopoly.
C) dominant firm.
D) cartel.

E) None of the above
F) A) and D)

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Which of the following is TRUE?


A) If price falls below average variable cost, the firm will shut down in the short run.
B) Total revenue and marginal revenue are the same in perfect competition.
C) Economic profit per unit is found by subtracting MC from price.
D) Economic profit is always positive in the long run.

E) None of the above
F) A) and B)

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Which of the following is MOST likely to cause firms to exit a perfectly competitive industry?


A) Consumer tastes and preferences for this product get stronger.
B) A technological advance allows all firms to produce more efficiently.
C) The price of a key variable input falls.
D) Consumer income falls.

E) C) and D)
F) All of the above

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A perfectly competitive tomato industry is in long-run equilibrium. Now suppose that some consumers are getting sick by eating tomatoes that contain salmonella. Describe how this change will affect short-run economic profits. What will happen to the number of tomato growers in the long run? How will price and output in this industry adjust in the long run?

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In long-run equilibrium, price equals av...

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In the short run, a perfectly competitive firm produces output and earns ZERO economic profit if:


A) P < ATC.
B) P = ATC.
C) P < MC.
D) P > ATC.

E) B) and D)
F) None of the above

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Use the following to answer questions: Figure: Short-Run Costs Use the following to answer questions: Figure: Short-Run Costs   -(Figure: Short-Run Costs)  Look at the figure Short-Run Costs. This firm's short-run supply curve begins at quantity: A)  Q. B)  R. C)  S. D)  T. -(Figure: Short-Run Costs) Look at the figure Short-Run Costs. This firm's short-run supply curve begins at quantity:


A) Q.
B) R.
C) S.
D) T.

E) C) and D)
F) A) and C)

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Which of the following is a necessary condition for perfect competition?


A) A small number of firms control a large share of the total market.
B) Movement into and out of the market is limited.
C) Firms produce a standardized product.
D) Extensive advertising is used to promote the firm's product.

E) None of the above
F) A) and B)

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A perfectly competitive industry with constant costs initially operates in long-run equilibrium. When demand increases:


A) in the short run, prices and profits will be higher, but in the long run, price will fall back to its original level and firms will again earn zero economic profit.
B) in the long run and the short run, prices and profits will be higher than before the demand increase.
C) in the short run, prices and profits will fall, but in the long run, price will rise back to its initial level, as will profits.
D) in the long run and the short run, prices and profits will be lower than before the demand increase.

E) A) and B)
F) A) and C)

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Use the following to answer questions: Use the following to answer questions:   -(Table: Total Cost and Output)  Look at the table Total Cost and Output, which describes Sergei's total costs for his perfectly competitive all-natural ice cream firm. If the market price of a tub of ice cream is $67.50, how much is Sergei's total cost at the profit-maximizing output? A)  $270.00 B)  $170.00 C)  $135.00 D)  $67.50 -(Table: Total Cost and Output) Look at the table Total Cost and Output, which describes Sergei's total costs for his perfectly competitive all-natural ice cream firm. If the market price of a tub of ice cream is $67.50, how much is Sergei's total cost at the profit-maximizing output?


A) $270.00
B) $170.00
C) $135.00
D) $67.50

E) B) and C)
F) B) and D)

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Individuals in a market who must take the market price as given are:


A) quantity minimizers.
B) quantity takers.
C) price takers.
D) price searchers.

E) All of the above
F) A) and B)

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Use the following to answer questions: Figure: The Marginal Decision Rule Use the following to answer questions: Figure: The Marginal Decision Rule   -(Figure: Marginal Decision Rule)  Look at the figure The Marginal Decision Rule. To the left of point C (e.g., at q<sub>1</sub>) : A)  economic profit is the vertical distance between curves B and MC. B)  the firm is not maximizing profits. C)  the firm is maximizing profits. D)  the firm should produce less. -(Figure: Marginal Decision Rule) Look at the figure The Marginal Decision Rule. To the left of point C (e.g., at q1) :


A) economic profit is the vertical distance between curves B and MC.
B) the firm is not maximizing profits.
C) the firm is maximizing profits.
D) the firm should produce less.

E) A) and B)
F) A) and C)

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Total revenue is a firm's:


A) change in revenue resulting from a unit change in output.
B) ratio of revenue to quantity.
C) difference between revenue and cost.
D) total output times the price of that output.

E) B) and C)
F) A) and B)

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In a perfectly competitive market, tastes and preferences lead to an increase in the demand for the good. Holding everything else constant, this will lead to an increase in price that will result in _____, which will _____, which will _____.


A) positive economic profits; attract new firms; reduce the price
B) economic losses; attract new firms; reduce the price
C) positive economic profits; lead some firms to leave the industry; further increase the price
D) economic losses; lead some firms to leave the industry; further increase the price

E) A) and D)
F) C) and D)

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Use the following to answer questions: Figure: A Perfectly Competitive Firm in the Short Run Use the following to answer questions: Figure: A Perfectly Competitive Firm in the Short Run   -(Figure: A Perfectly Competitive Firm in the Short Run)  Look at the figure A Perfectly Competitive Firm in the Short Run. The firm will produce in the short run if the price is at least as high as point: A)  F. B)  E. C)  N. D)  P. -(Figure: A Perfectly Competitive Firm in the Short Run) Look at the figure A Perfectly Competitive Firm in the Short Run. The firm will produce in the short run if the price is at least as high as point:


A) F.
B) E.
C) N.
D) P.

E) None of the above
F) All of the above

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Which of the following statements is NOT characteristic of perfect competition?


A) All firms produce the same standardized product.
B) There are many producers, and each has only a small market share.
C) There are many producers; one firm has a 25% market share, and all of the remaining firms have a market share of less than 2% each.
D) There are no obstacles to entry into or exit from the industry.

E) A) and D)
F) A) and C)

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If the price is consistently below the average variable cost, then in the short run a perfectly competitive firm should:


A) raise the price.
B) sell more output.
C) shut down.
D) lower the price to sell more.

E) C) and D)
F) B) and D)

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Use the following to answer questions: Figure: The Profit-Maximizing Firm in the Short Run Use the following to answer questions: Figure: The Profit-Maximizing Firm in the Short Run   -(Figure: The Profit-Maximizing Firm in the Short Run)  Look at the figure The Profit-Maximizing Firm in the Short Run. If the market price is P<sub>3</sub>, the firm will produce quantity _____ and _____ in the short run. A)  q<sub>2</sub>; make a profit B)  q<sub>1</sub>; break even C)  q<sub>2</sub>; incur a loss D)  q<sub>4</sub>; incur a loss -(Figure: The Profit-Maximizing Firm in the Short Run) Look at the figure The Profit-Maximizing Firm in the Short Run. If the market price is P3, the firm will produce quantity _____ and _____ in the short run.


A) q2; make a profit
B) q1; break even
C) q2; incur a loss
D) q4; incur a loss

E) A) and B)
F) A) and C)

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Use the following to answer questions: Use the following to answer questions:   -(Table: Soybean Cost)  Look at the table Soybean Cost. If the market price of a bushel of soybeans is $15, what will be the farmer's short-run maximum profit? A)  $75 B)  $69 C)  $6 D)  $5 -(Table: Soybean Cost) Look at the table Soybean Cost. If the market price of a bushel of soybeans is $15, what will be the farmer's short-run maximum profit?


A) $75
B) $69
C) $6
D) $5

E) A) and C)
F) A) and D)

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Use the following to answer question : Use the following to answer question :   -(Table: Lilly's Apple Orchard)  Look at the table Lilly's Apple Orchard. Lilly is the price-taking owner of an apple orchard; the orchard's variable costs are given in the table. Her orchard has fixed costs of $30. If the price of a bushel of apples is $85, we would expect total industry output to _____ and Lilly's output to _____ in the long run. A)  rise; rise B)  fall; fall C)  fall; rise D)  rise; fall -(Table: Lilly's Apple Orchard) Look at the table Lilly's Apple Orchard. Lilly is the price-taking owner of an apple orchard; the orchard's variable costs are given in the table. Her orchard has fixed costs of $30. If the price of a bushel of apples is $85, we would expect total industry output to _____ and Lilly's output to _____ in the long run.


A) rise; rise
B) fall; fall
C) fall; rise
D) rise; fall

E) A) and D)
F) All of the above

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In the model of perfect competition:


A) the consumer is at the mercy of powerful firms that can set prices wherever they prefer.
B) individual firms can influence the price, but only slightly.
C) no individual or firm has enough power to affect price.
D) the price is determined by how many years are left in the product's patent.

E) B) and C)
F) A) and D)

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