Question 1

Collecting information about an audience concerning their age range,gender,and ethnicity is part of a _____ analysis.

Accepted Answer

A)  situational
B)  demographic
C)  diversity
D)  psychologicalE) A) and C)
F) A) and D)

Question 2

A public speaker seeks to establish a(n) ______,or ongoing connection,with audience members by identifying common ground with them.

Accepted Answer

A)  relationship
B)  camaraderie
C)  mentorship
D)  attachmentE) None of the above
F) All of the above

Question 3

A specific segment of your audience that you most want to address or influence is known as the _____ audience.

Accepted Answer

A)  target
B)  intended
C)  diverse
D)  influentialE) All of the above
F) C) and D)

Question 4

Statistical information on population characteristics such as age,race,gender,education,and religious views is known as

Accepted Answer

A)  ethnicity.
B)  demographics.
C)  speech content.
D)  socioeconomic status.E) A) and D)
F) A) and C)

Question 5

Being audience-centered means you should tell your listeners only what they want to hear;you may need to fabricate information to please your audience or achieve your goal.

Accepted Answer

A) True 
 B)False

Question 6

Savena needed room to move during her speech,but when she arrived to make her presentation,she learned that she would have to use a microphone affixed to a lectern.What was Savena's mistake?

Accepted Answer

A)  not conducting a pre-speech audience analysis
B)  not conducting a pre-speech formal demographic analysis
C)  not conducting a pre-speech situational analysis
D)  not conducting a pre-speech informal psychological analysisE) B) and D)
F) B) and C)

Question 7

When you analyze an audience's income,occupation,and education you are analyzing their

Accepted Answer

A)  ethnicity.
B)  cultural identifiers.
C)  socioeconomic status.
D)  individualism.E) B) and C)
F) C) and D)

Question 8

An _____ reflects an individual's likes or dislikes.

Accepted Answer

The answer of An _____ reflects an individual's likes or...

Question 9

With respect to a situational audience analysis,as a general rule,the larger the audience,the more likely they are to

Accepted Answer

A)  ignore visual aids.
B)  use nonverbal cues during your speech.
C)  use verbal cues during your speech.
D)  expect a more formal speaking style.E) All of the above
F) None of the above

Question 10

Explain the difference between an attitude,a belief,and a value and provide an example of each.

Accepted Answer

An attitude reflects likes or dislikes.A...

Question 11

______ is a learned system of knowledge,behavior,attitudes,beliefs,values,and norms shared by a group of people.

Accepted Answer

A)  Culture
B)  Ethnicity
C)  Race
D)  EthnocentrismE) A) and B)
F) A) and C)

Question 12

Audience analysis is the process of examining information about those who are expected to present speeches.

Accepted Answer

A) True 
 B)False

Question 13

The portion of a person's background that relates to nationality or religious heritage is known as

Accepted Answer

A)  cultural identity.
B)  ethnicity.
C)  race.
D)  an audience analysis.E) B) and C)
F) All of the above

Question 14

To establish ______with your audience is to identify ways in which you and your listeners are alike.

Accepted Answer

The answer of To establish ______with your audience is to...

Question 15

A situational audience analysis includes an examination of the

Accepted Answer

A)  attitude,beliefs,and the values that are held by your audience.
B)  age,gender,ethnicity,race,and culture of your audience.
C)  time and place of your speech,the size of your audience,and the occasion.
D)  influence of your audience based on income,occupation,and education.E) B) and D)
F) A) and B)

Question 16

What is ethnocentrism?

Accepted Answer

A)  the belief that almost everyone in a cultural group will agree on core belief and values
B)  the attitude that diverse cultural beliefs around the world should be respected
C)  the belief that although cultures are different,they all favor peace and harmony
D)  the attitude that one's own cultural approach is superior to those from other culturesE) A) and C)
F) None of the above

Question 17

As part of planning for her class speech on the Patriot Act,Brenda passed around a brief questionnaire asking whether her classmates were for or against the Act,whether they thought parts or the entire Act should change,etc.Was this a good idea,according to your text?

Accepted Answer

A)  No;by doing the questionnaire,she revealed to the class what her speech topic was going to be.
B)  Yes;this is a smart technique of analyzing the audience known as demographic audience analysis.
C)  No;the class is a captive audience,so finding out their views ahead of time wasn't necessary.
D)  Yes;this form of psychological audience analysis is a good thing to do for any kind of audience.E) A) and D)
F) A) and C)

Question 18

Inferences based on demographic information may lead to faulty conclusions.

Accepted Answer

A) True 
 B)False

Question 19

A _____ is an enduring concept of good and bad,right and wrong.

Accepted Answer

The answer of A _____ is an enduring concept of...

Question 20

Identifying common cultural issues and similarities can help you establish common ground with your audience.

Accepted Answer

A) True 
 B)False

Exam 5: Analyzing Your Audience

With respect to a situational audience analysis,as a general rule,the larger the audience,the more likely they are to

Correct AnswerverifiedShow Answer

The portion of a person's background that relates to nationality or religious heritage is known as

Correct AnswerverifiedShow Answer

A public speaker seeks to establish a(n) ______,or ongoing connection,with audience members by identifying common ground with them.

Correct AnswerverifiedShow Answer

An _____ reflects an individual's likes or dislikes.

Correct AnswerverifiedShow Answer

To establish ______with your audience is to identify ways in which you and your listeners are alike.

Correct AnswerverifiedShow Answer

Collecting information about an audience concerning their age range,gender,and ethnicity is part of a _____ analysis.

Correct AnswerverifiedShow Answer

As part of planning for her class speech on the Patriot Act,Brenda passed around a brief questionnaire asking whether her classmates were for or against the Act,whether they thought parts or the entire Act should change,etc.Was this a good idea,according to your text?

Correct AnswerverifiedShow Answer

A specific segment of your audience that you most want to address or influence is known as the _____ audience.

Correct AnswerverifiedShow Answer

______ is a learned system of knowledge,behavior,attitudes,beliefs,values,and norms shared by a group of people.

Correct AnswerverifiedShow Answer

Inferences based on demographic information may lead to faulty conclusions.

Correct AnswerverifiedShow Answer

Statistical information on population characteristics such as age,race,gender,education,and religious views is known as

Correct AnswerverifiedShow Answer

Being audience-centered means you should tell your listeners only what they want to hear;you may need to fabricate information to please your audience or achieve your goal.

Correct AnswerverifiedShow Answer

Savena needed room to move during her speech,but when she arrived to make her presentation,she learned that she would have to use a microphone affixed to a lectern.What was Savena's mistake?

Correct AnswerverifiedShow Answer

A situational audience analysis includes an examination of the

Correct AnswerverifiedShow Answer

Audience analysis is the process of examining information about those who are expected to present speeches.

Correct AnswerverifiedShow Answer

Explain the difference between an attitude,a belief,and a value and provide an example of each.

Correct AnswerverifiedAn attitude reflects likes or dislikes.A...View AnswerShow Answer

What is ethnocentrism?

Correct AnswerverifiedShow Answer

When you analyze an audience's income,occupation,and education you are analyzing their

Correct AnswerverifiedShow Answer

Identifying common cultural issues and similarities can help you establish common ground with your audience.

Correct AnswerverifiedShow Answer

A _____ is an enduring concept of good and bad,right and wrong.

Correct AnswerverifiedShow Answer

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An attitude reflects likes or dislikes.A...
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