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Exam 10: New-Product Development and Product Life-Cycle Strategies

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How does packaging present new challenges for international marketers?

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Packaging issues can be subtle.For examp...

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Question 2

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Anita's DayCare plans to offer third-shift childcare,based upon the opening of two new manufacturing plants in her area.Together the plants will hire 423 employees and run all three shifts.Initial test marketing results look promising.In considering launching this new service,Anita must first decide on ________.

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Explain how the PLC applies differently to a product class than to a product form.

New-product ideas often come from the external source known as _________________.

At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross-functional group to save time and money in the new-product development process.Fantastic Flavors uses a(n)________ approach.

In order to get their new products to market more quickly,many companies are adopting a faster,team-oriented approach called ________.s

Companies are often looking to obtain new products.What are the two ways that are often used?

Mattel's Barbie is an example of an age-defying product.Barbie,simultaneously timeless and trendy,is in the ________ stage of the PLC.

Bob's Farmworks engaged in ______________ but only after concept testing.

Proctor & Gamble has sold off a number of lesser or declining brands,such as Oxydol detergent and Jif peanut butter.In these examples,management decided to ________ the products.

Because of ________,a company cannot make its product illegally similar to a competitor's already established product.

What is the most widely used approach for major in-market testing? What disadvantages to this method may be causing many companies to shift toward quicker and cheaper test marketing methods?

Companies need to pay attention to their aging products.Management should regularly review sales,market shares,costs,and profit trends,and then decide whether to maintain,harvest,or drop these declining products.

The potential market strengths and weaknesses are being determined for a new-product idea at Art for Kids.In what stage of the new-product development process does this occur?

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Although products that remain in the maturity stage of the PLC seem unchanged,the most successful ones actually evolve to meet changing consumer needs.

Explain the differences between product idea,product concept,and product image.

The __________ is included in the second part of the marketing strategy statement,which also outlines the product's planned price and distribution for the first year.

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Wainwright Industries will build a new prototype riding lawnmower especially for women.In the product development stage,Joe Wainwright and his staff will incorporate the functional features and convey the ________.