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________ is the extent to which a company's supply chain is focusing on maximizing customer service with lesser focus on procurement,production,and transportation costs.


A) Supply chain visibility
B) Supply chain effectiveness
C) Supply chain analytics
D) Supply chain efficiency
E) Supply network collaboration

F) A) and C)
G) A) and B)

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________ is a business model in which the suppliers to a manufacturer manage the manufacturer's inventory levels based on preestablished service levels.


A) Just-in-case manufacturing
B) Scan-based trading
C) Vendor-managed inventory
D) Lean manufacturing
E) Just-in-time

F) A) and E)
G) C) and D)

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Which of the following statements about an RFID passive tag is true?


A) They are small and relatively inexpensive.
B) They have a range up to 300 feet or more.
C) They cost more than active tags.
D) They have an internal battery source.
E) They typically cost about $10.

F) C) and D)
G) D) and E)

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Operational customer relationship management system refers to the systems used for providing effective and efficient communication with the customer from the entire organization.

A) True
B) False

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In an operational CRM,marketing,sales,and support personnel see only current interactions with the customer depending on where it occurred within the organization.

A) True
B) False

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False

Which of the following is a component of the collaborative CRM system?


A) sales force automation
B) data mining and visualization
C) enterprise resource planning systems
D) enterprise marketing management
E) technologies to facilitate communication

F) D) and E)
G) C) and E)

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Supply chain management systems allow users to make trade-offs between efficiency and effectiveness for individual components or raw materials.

A) True
B) False

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True

Explain the importance of supply chain analytics.

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Supply chain analytics refers to the use...

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Which of the following is the key use of the distribution planning module of supply chain management?


A) to ensure that the materials required for production are available when needed
B) to forecast and plan anticipated demand for products
C) to optimize the allocation of available supply to meet demand
D) to support production processes taking into account capacity and material constraints
E) to support receiving,storing,and picking of goods in a warehouse

F) B) and C)
G) None of the above

Correct Answer

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________ is a data presentation standard first specified by the World Wide Web Consortium,an international consortium of organizations whose purpose is to develop open standards for the Web.


A) Extensible Markup Language
B) Perl
C) MySQL
D) Active Server Pages
E) Unified Modeling Language

F) B) and C)
G) B) and D)

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________ allow(s) designers of Web documents to create their own customized tags,enabling the definition,transmission,validation,and interpretation of data between applications and between organizations.


A) MySQL
B) Active Server Pages
C) Extensible Markup Language
D) Perl
E) Unified Modeling Language

F) A) and D)
G) A) and C)

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List the ways in which collaborative CRM enhances communication.

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Collaborative CRM enhances communication...

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Which of the following statements is true about product flow,a key element of supply chain execution?


A) It refers to the ability to track products as they move through the supply chain.
B) It refers to the movement of information along the supply chain,such as order processing and delivery status updates.
C) It refers to the movement of goods from the supplier to production,from production to distribution,and from distribution to the consumer.
D) It tracks a one-way flow of products from producers to consumers but cannot process returns or customer refunds.
E) It refers primarily to the movement of financial assets throughout the supply chain.

F) All of the above
G) A) and B)

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Computer maker,Dell,realized the problems with keeping large inventories,especially because of the fast rate of obsolescence of electronics components.Dell now keeps only about two hours of inventory in its factories.The company is most likely using a ________.


A) scan-based trading system
B) customer-managed inventory system
C) just-in-time inventory management system
D) vendor-managed inventory system
E) just-in-case inventory management system

F) A) and B)
G) C) and D)

Correct Answer

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Demand planning and forecasting leads to the development of the overall ________.


A) sourcing plan
B) transportation schedule
C) production plan
D) demand forecast
E) safety stock plan

F) A) and D)
G) None of the above

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List some of the enterprise-wide changes a successful CRM strategy must include.

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Some of the enterprise-wide changes,a su...

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Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.

A) True
B) False

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________ includes tags for data such as annual and quarterly reports,Securities and Exchange Commission filings,general ledger information,and net revenue and accounting schedules.


A) Extensible Application Markup Language
B) Extensible Business Reporting Language
C) Extensible Access Control Markup Language
D) Enterprise Mashup Markup Language
E) Extensible Rights Markup Language

F) A) and D)
G) B) and D)

Correct Answer

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Which of the following business processes can be enhanced by the analytical CRM system?


A) sales forecasting and performance analyses
B) account and contact management
C) price,quality,and satisfaction analysis of competitors
D) customer history and preferences management
E) order processing and tracking

F) A) and B)
G) A) and C)

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Supply chain planning begins with ________.


A) product demand planning and forecasting
B) distribution planning
C) production scheduling
D) inventory planning
E) safety stock planning

F) B) and E)
G) D) and E)

Correct Answer

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A

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