Question 1

Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?

Accepted Answer

A)   to track global spending on suppliers
B)   to encourage the bullwhip effect
C)   to develop demand forecasts
D)   to portray a positive corporate image
E)   to collaborate demand and production planningF) B) and E)
G) A) and B)

Question 2

Supply chain execution ________.

Accepted Answer

A)   involves the development of a sourcing plan
B)   refers to the use of key performance indicators to monitor production
C)   involves the management of product flow,information flow,and financial flow
D)   refers to the ability to track products as they move through the supply chain
E)   involves the development of demand forecastF) A) and D)
G) A) and C)

Question 3

Which of the following statements is true about RFID systems?

Accepted Answer

A)   RFID scanning can be done at greater distances than bar code scanning.
B)   RFID information is readable depending on the entity's position.
C)   RFID tags contain less information than bar codes.
D)   All RFID tags are small and relatively inexpensive.
E)   RFID requires time-consuming hand scanning.F) A) and B)
G) B) and D)

Question 4

Which of the following statements is true about XML?

Accepted Answer

A)   XML is not standardized.
B)   XML specifies a particular formatting.
C)   XML cannot be tailored to share any data across applications over the Web.
D)   XML tags are incapable of supplying interactive content to a Web page.
E)   XML instructs systems as to how information should be interpreted and used.F) A) and C)
G) A) and E)

Question 5

Inventory and safety stock planning ________.

Accepted Answer

A)   leads to the development of the overall demand forecast
B)   focuses on the coordination of all activities needed to create the product or service
C)   leads to the development of a sourcing plan
D)   focuses on delivering products or services to consumers as well as warehousing
E)   leads to the development of a transportation scheduleF) B) and E)
G) C) and E)

Question 6

Which of the following is a component of the operational CRM system?

Accepted Answer

A)   sales force automation
B)   data warehouses
C)   ERP systems
D)   data mining and visualization
E)   business intelligenceF) A) and D)
G) A) and C)

Question 7

One major problem affecting supply chains are ripple effects referred to as the ________.

Accepted Answer

A)   backflush effect
B)   multiplier effect
C)   bullwhip effect
D)   incremental effect
E)   stockwhip effectF) A) and B)
G) A) and E)

Question 8

Fen-phen was an anti-obesity medication that consisted of two drugs: fenfluramine and phentermine.Fenfluramine was initially marketed by American Home Products,but was shown to cause potentially fatal pulmonary hypertension and heart valve problems.This eventually led to the withdrawal of the product and legal damages of over $13 billion.This is an example of ________.

Accepted Answer

A)   a product recall
B)   lean manufacturing
C)   production control
D)   the bullwhip effect
E)   a green businessF) C) and D)
G) B) and C)

Question 9

Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.

Accepted Answer

A) True 
 B)False

Question 10

________ tools help a company in the execution of the CRM strategy by improving the management of promotional campaigns.

Accepted Answer

A)   Business intelligence
B)   Sales force automation
C)   Enterprise marketing management
D)   Customer interaction center
E)   Execution managementF) C) and D)
G) A) and E)

Question 11

Supply chain management is primarily used to optimize business processes within the organization.

Accepted Answer

A) True 
 B)False

Question 12

Collaborative customer relationship management enhances communication by understanding customer history and current needs.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements about an RFID active tag is true?

Accepted Answer

A)   They are inexpensive,with prices starting at 10 cents.
B)   They have a range up to 40 feet.
C)   They are small compared to passive tags.
D)   They include a battery.
E)   They are less expensive as compared to passive tags.F) A) and B)
G) A) and C)

Question 14

The only drawback of XML is that it is not customizable.

Accepted Answer

A) True 
 B)False

Question 15

Briefly describe the information flow element of a supply chain.

Accepted Answer

Information flow refers to the movement ...

Question 16

The key use of the manufacturing execution module of supply chain management is to ________.

Accepted Answer

A)   forecast and plan anticipated demand for products
B)   support production processes taking into account capacity and material constraints
C)   ensure that the materials required for production are available where needed,when needed
D)   assign optimal safety stock and target stock levels in all inventories in the supply network
E)   support receiving,storing,and picking of goods in a warehouseF) A) and D)
G) C) and D)

Question 17

________ refers to using multiple communication channels to support the communication preferences of users,such as the Web,the company's Facebook page,industry blogs,telephone,and so on.

Accepted Answer

A)   Business intelligence
B)   Customer interaction center
C)   Enterprise marketing management
D)   Execution management
E)   Sales force automationF) None of the above
G) All of the above

Question 18

The primary use of extranets in organizations is for managing their supply chains.

Accepted Answer

A) True 
 B)False

Question 19

Rather than engaging in conversations with their customers,organizations need to start seeing customers as an audience.

Accepted Answer

A) True 
 B)False

Question 20

Comptel,a world leader in computer hardware,differentiates itself from its competitors by providing excellent after-sales service.This implies that the competitive strategy used by Comptel would most likely focus on ________.

Accepted Answer

A)   supply chain analytics
B)   supply chain visibility
C)   supply chain effectiveness
D)   supply network collaboration
E)   supply chain efficiencyF) A) and E)
G) B) and D)

Exam 8: Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Which of the following is a component of the operational CRM system?

Correct Answer
verified

The only drawback of XML is that it is not customizable.

Correct Answer
verified

The key use of the manufacturing execution module of supply chain management is to ________.

Correct Answer
verified

Collaborative customer relationship management enhances communication by understanding customer history and current needs.

Correct Answer
verified

One major problem affecting supply chains are ripple effects referred to as the ________.

Correct Answer
verified

Which of the following statements is true about XML?

Correct Answer
verified

Inventory and safety stock planning ________.

Correct Answer
verified

Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.

Correct Answer
verified

Correct Answer
verified

Comptel,a world leader in computer hardware,differentiates itself from its competitors by providing excellent after-sales service.This implies that the competitive strategy used by Comptel would most likely focus on ________.

Correct Answer
verified

Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?

Correct Answer
verified

Rather than engaging in conversations with their customers,organizations need to start seeing customers as an audience.

Correct Answer
verified

The primary use of extranets in organizations is for managing their supply chains.

Correct Answer
verified

Supply chain execution ________.

Correct Answer
verified

________ tools help a company in the execution of the CRM strategy by improving the management of promotional campaigns.

Correct Answer
verified

Which of the following statements is true about RFID systems?

Correct Answer
verified

Which of the following statements about an RFID active tag is true?

Correct Answer
verified

________ refers to using multiple communication channels to support the communication preferences of users,such as the Web,the company's Facebook page,industry blogs,telephone,and so on.

Correct Answer
verified

Supply chain management is primarily used to optimize business processes within the organization.

Correct Answer
verified

Briefly describe the information flow element of a supply chain.

Correct Answer
verified
Information flow refers to the movement ...
View Answer

Exam 8: Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

Which of the following is a component of the operational CRM system?

Correct AnswerverifiedShow Answer

The only drawback of XML is that it is not customizable.

Correct AnswerverifiedShow Answer

The key use of the manufacturing execution module of supply chain management is to ________.

Correct AnswerverifiedShow Answer

Collaborative customer relationship management enhances communication by understanding customer history and current needs.

Correct AnswerverifiedShow Answer

One major problem affecting supply chains are ripple effects referred to as the ________.

Correct AnswerverifiedShow Answer

Which of the following statements is true about XML?

Correct AnswerverifiedShow Answer

Inventory and safety stock planning ________.

Correct AnswerverifiedShow Answer

Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Comptel,a world leader in computer hardware,differentiates itself from its competitors by providing excellent after-sales service.This implies that the competitive strategy used by Comptel would most likely focus on ________.

Correct AnswerverifiedShow Answer

Which of the following is a main objective of customer relationship management applications focusing on downstream information flows?

Correct AnswerverifiedShow Answer

Rather than engaging in conversations with their customers,organizations need to start seeing customers as an audience.

Correct AnswerverifiedShow Answer

The primary use of extranets in organizations is for managing their supply chains.

Correct AnswerverifiedShow Answer

Supply chain execution ________.

Correct AnswerverifiedShow Answer

________ tools help a company in the execution of the CRM strategy by improving the management of promotional campaigns.

Correct AnswerverifiedShow Answer

Which of the following statements is true about RFID systems?

Correct AnswerverifiedShow Answer

Which of the following statements about an RFID active tag is true?

Correct AnswerverifiedShow Answer

________ refers to using multiple communication channels to support the communication preferences of users,such as the Web,the company's Facebook page,industry blogs,telephone,and so on.

Correct AnswerverifiedShow Answer

Supply chain management is primarily used to optimize business processes within the organization.

Correct AnswerverifiedShow Answer

Briefly describe the information flow element of a supply chain.

Correct AnswerverifiedInformation flow refers to the movement ...View AnswerShow Answer

Correct Answer
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Correct Answer
verified
Information flow refers to the movement ...
View Answer