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The riskiest growth strategy is through __________.


A) vertical integration
B) unrelated diversification
C) related diversification
D) backward integration

E) All of the above
F) None of the above

Correct Answer

verifed

verified

A strategy that focuses on offering products that are unique with respect to competitors' products is called a(n) _________ strategy.*


A) integrated
B) cost leadership
C) differentiation
D) diversification

E) A) and D)
F) None of the above

Correct Answer

verifed

verified

The makers of Coke and Pepsi follow a focused cost leadership strategy.

A) True
B) False

Correct Answer

verifed

verified

The key to having a sustainable competitive advantage is to operate in a way that is difficult to imitate.

A) True
B) False

Correct Answer

verifed

verified

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