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Exam 11: Building Customer Relationships Through Effective Marketing

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Question 1

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​Jerry has moved into the planning step of marketing research. At this step of the process, he will

A) ​know what facts are needed to resolve the identified problem and what facts are available, and then make plans on how to gather needed but missing data.
B) ​state the problem clearly and accurately to determine the research issues.
C) ​draw conclusions and make recommendations based on the data collected.
D) ​investigate to develop a sharper definition of the problem and a set of tentative answers.

E) C) and D)
F) B) and C)

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Question 2

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The process of dividing a market into segments is called

A) market grouping.
B) market segmentation.
C) market sampling.
D) target marketing.
E) consumer sampling.

F) C) and D)
G) A) and E)

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Question 3

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A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability, willingness, and ____ to purchase such products.

​___ are generally better informed than consumers and consider a product's quality, its price, and the service provided by suppliers.

New Seasons Market, a locally owned and operated one-stop grocery store based in Portland, Oregon is committed to providing local products for its particular customer base. New Seasons strives to deepen customer trust and loyalty by keeping close and regular connection with customers in a quest to better understand the customers' needs and desires. New Seasons Market is creating a model for

The pricing ingredient is concerned primarily with the producer's costs of design.

Market segmentation means dividing consumers according to their wants, income, and geographic location.

Mattel, Inc. selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?

In a marketing information system, data from external sources include all the following except

Which of the following indicates a customer orientation?

Stephen Murdock realizes that he needs a new car, so he has read through Consumer Reports and has visited selected dealerships to gather more information. According to the steps involved in a purchase decision, he is ready to

Accurate and timely information is the foundation of effective marketing, especially of the marketing concept.

Marketing research, like a marketing information system, involves a continuous process.

The four types of utility are time, place, form, and purpose.

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's

____ utility is the only type of utility created by the production process.

Between the 1920s and the 1950s, business had a strong ____ orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.

The Whirlybird Vacuum Cleaner Company has a field sales team of 1,000 that goes door-to-door giving in-home demonstrations of the company's products. The product demonstrations often come with some high-pressure sales pitches. Whirlybird uses a strong sales orientation in moving its products.

The power of a good or service to satisfy a human need is called utility.

The marketing process involves eight major business functions.