Question 1

Small media companies often use press releases verbatim because ______.

Accepted Answer

A)   larger PR firms have more control over them
B)   they have limited editorial resources
C)   press releases always contain reliable information
D)   a larger company's press release contains the most original ideas
E)   All of the options are correct.F) B) and D)
G) None of the above

Question 2

Usually, the more closely a press release resembles ______, the more likely it is to be used.

Accepted Answer

A)   actual news copy
B)   a VNR
C)   other press releases
D)   a PSA
E)   a pseudo-eventF) None of the above
G) A) and B)

Question 3

Ivy Ledbetter Lee told John D. Rockefeller Sr. to hand out ______ to children whenever he was in public; this positively transformed his image in the wake of the ______ disaster.

Accepted Answer

A)   candy/Standard Oil
B)   nickels/Standard Oil
C)   dimes/Ludlow
D)   quarters/Standard Oil
E)   pennies/FordhamF) A) and B)
G) A) and C)

Question 4

A public relations firm looking to make full use of the Internet can ______.

Accepted Answer

A)   encourage clients to use social media tools like Facebook and Twitter to interact with audiences
B)   edit Wikipedia entries for its client's benefit
C)   hire apparently independent bloggers to promote products
D)   create a blog where corporate executives can report company news and share their own observations
E)   All of the options are correct.F) C) and D)
G) B) and E)

Question 5

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

Accepted Answer

A)   a promotional video highlighting a company's products
B)   a video that went viral of restaurant employees allegedly contaminating food
C)   press releases without journalistic filters
D)   flattering bios of company officials on a Web site
E)   All of the options are correct.F) A) and C)
G) A) and D)

Question 6

The earliest public relations practitioner was the ________________________, who sought to advance a client's image through media exposure.

Accepted Answer

The answer of The earliest public relations practitioner was the...

Question 7

Ralph Nader's book Unsafe at Any Speed is credited with launching the consumer reform movement in America.

Accepted Answer

A) True 
 B)False

Question 8

Explain the major difference between advertising and public relations.

Accepted Answer

Advertising and public relations are bot...

Question 9

Which of the following is not true about PR?

Accepted Answer

A)   It tends to borrow a "neutral" voice from reporters or public officials.
B)   Journalism and PR have a symbiotic relationship with each other.
C)   Press releases are one of the common types of corporate PR.
D)   PR tries to shape the public agenda for private interests.
E)   PR ultimately has little influence on news content.F) D) and E)
G) C) and D)

Question 10

How did the railroads and utility companies give the early forms of corporate public relations a bad name?

Accepted Answer

The railroads and utility companies play...

Question 11

Most of the largest public relations firms in America are owned by or affiliated with multinational companies.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?

Accepted Answer

A)   He wrote the first college textbook on public relations.
B)   He worked as a reporter.
C)   He argued that an open relationship between business and the press would lead to a better public image.
D)   He thought facts were important, but also elusive and malleable.
E)   He helped clients repair tarnished images with photo opportunities and well-publicized acts of philanthropy.F) C) and D)
G) B) and C)

Question 13

Flack is the informal term some journalists use to describe PR people who interject themselves between their clients and the press.

Accepted Answer

A) True 
 B)False

Question 14

In the 1800s, which industry began using press agents to help them get federal funds?

Accepted Answer

A)   Carnegie Corporation
B)   Railroads
C)   General Electric
D)   Bell Atlantic
E)   None of the options are correct.F) A) and D)
G) D) and E)

Question 15

Why have research and lobbying become increasingly important to the practice of public relations?

Accepted Answer

Research and lobbying have become increa...

Question 16

For journalists, the word ________________________ has come to mean a PR person who inserts him- or herself between a client and members of the press.

Accepted Answer

The answer of For journalists, the word ________________________ has come...

Question 17

The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.

Accepted Answer

The answer of The phony grassroots public-affairs campaigns engineered by...

Question 18

What might be a public relations benefit of creating a Facebook page for a business?

Accepted Answer

Creating a Facebook page for a business ...

Question 19

The targeted audience of public relations is ______.

Accepted Answer

A)   consumers and the general public
B)   shareholders
C)   company employees
D)   government agencies
E)   All of the options are correct.F) C) and D)
G) A) and E)

Question 20

The mass media devote relatively few resources to the coverage of labor news.

Accepted Answer

A) True 
 B)False

Exam 12: Public Relations and Framing the Message

Which of the following is not true about Ivy Ledbetter Lee, one of the founders of modern public relations?

Correct AnswerverifiedShow Answer

Ralph Nader's book Unsafe at Any Speed is credited with launching the consumer reform movement in America.

Correct AnswerverifiedShow Answer

Ivy Ledbetter Lee told John D. Rockefeller Sr. to hand out ______ to children whenever he was in public; this positively transformed his image in the wake of the ______ disaster.

Correct AnswerverifiedShow Answer

The targeted audience of public relations is ______.

Correct AnswerverifiedShow Answer

The earliest public relations practitioner was the ________________________, who sought to advance a client's image through media exposure.

Correct AnswerverifiedShow Answer

Usually, the more closely a press release resembles ______, the more likely it is to be used.

Correct AnswerverifiedShow Answer

Small media companies often use press releases verbatim because ______.

Correct AnswerverifiedShow Answer

Most of the largest public relations firms in America are owned by or affiliated with multinational companies.

Correct AnswerverifiedShow Answer

In the 1800s, which industry began using press agents to help them get federal funds?

Correct AnswerverifiedShow Answer

For journalists, the word ________________________ has come to mean a PR person who inserts him- or herself between a client and members of the press.

Correct AnswerverifiedShow Answer

What might be a public relations benefit of creating a Facebook page for a business?

Correct AnswerAnswered by ExamLex AICreating a Facebook page for a business ...View AnswerShow Answer

Explain the major difference between advertising and public relations.

Correct AnswerAnswered by ExamLex AIAdvertising and public relations are bot...View AnswerShow Answer

Why have research and lobbying become increasingly important to the practice of public relations?

Correct AnswerAnswered by ExamLex AIResearch and lobbying have become increa...View AnswerShow Answer

How did the railroads and utility companies give the early forms of corporate public relations a bad name?

Correct AnswerAnswered by ExamLex AIThe railroads and utility companies play...View AnswerShow Answer

Flack is the informal term some journalists use to describe PR people who interject themselves between their clients and the press.

Correct AnswerverifiedShow Answer

A public relations firm looking to make full use of the Internet can ______.

Correct AnswerverifiedShow Answer

The mass media devote relatively few resources to the coverage of labor news.

Correct AnswerverifiedShow Answer

The phony grassroots public-affairs campaigns engineered by public relations firms are known as ________________________ lobbying.

Correct AnswerverifiedShow Answer

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

Correct AnswerverifiedShow Answer

Which of the following is not true about PR?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Ivy Ledbetter Lee told John D. Rockefeller Sr. to hand out to children whenever he was in public; this positively transformed his image in the wake of the disaster.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Creating a Facebook page for a business ...
View Answer

Correct Answer
Answered by ExamLex AI
Advertising and public relations are bot...
View Answer

Correct Answer
Answered by ExamLex AI
Research and lobbying have become increa...
View Answer

Correct Answer
Answered by ExamLex AI
The railroads and utility companies play...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified